Before deep-diving into the importance of music in coffee shops, let’s learn when the coffee house concept was originated.

History of Coffee Houses

According to historians, Coffee Arabica is the first species of coffee to be cultivated and traded. The Yemeni part of Arabia started producing coffee in the 15th century. By the 16th century, coffee was grown in Persia, Egypt, Syria, and Turkey. According to historians, the first coffee house dates back to 1475, when a shop named Kiva Han opened in Istanbul (Constantinople).

During those times, in the Middle East, public coffee houses were places where people could listen to music, watch performances, play board games, and catch up on the latest news. Coffee houses were also important as a center for information exchange.

When the first coffee house in Europe opened in Venice in 1647, then in England in 1650, coffee houses became an essential part of European men’s lives as a social gathering point. Their presence acted as a catalyst for several cultural and political transformations during the 17th and 18th centuries. In addition to exchanging views and nurturing public opinion, they helped foster a sense of community. As a meeting place for like-minded scholars, the coffee houses were popular with natural philosophers, antiquarians, and historians who assembled there to share ideas, read, and debate. Political groups frequently used coffeehouses as meeting places. 

Today, cafes serve a similar purpose as they did back then: people go there to socialize, work, read, or simply to pass the time. There are about 65,000 coffee shops and cafes in the US alone. Source

With this growing interest in coffee houses, we now see multiple coffee shops and cafes in the same neighborhood. For that reason, coffee shop owners need to be creative to differ from others. It could be a loyalty program, organic beans, vegan options, and music.

Why Coffee House Music Playlist Matters

Researchers have found that coffee and music, specifically the tempo, influences the length of time the customers will spend at a café or coffee house. Generally, a fast-paced environment forces customers to grab whatever they want and leave quickly. On the other hand, slow-tempo music provides your customers with a sense of total relaxation. As a result, they will be spending more time and money at the coffee house.

The genres may vary depending on your clientele, from jazz to soft-rock, alternative to blues, or electronic chill. The playlists should be relaxing enough not to interrupt their work and conversations, but they shouldn’t be monotonous to make them sleepy and unenthusiastic.

Must Read: Coffee Shop Music Genres – How to Choose the Right Music for Coffee Shop?

Background music is an essential part of any establishment. When correctly used, it can positively impact your bottom line. For that reason, it’s crucial to evaluate your coffee shop’s atmosphere and choose the coffee house playlists accordingly. 

As mentioned above, a fitting coffee house soundtrack can influence a customer’s time spent at your shop. However, coffee and background music can do more than that. Let’s review a few of its benefits.

1. Increases spending 

According to studies, you can increase customer average ticket size with slow-tempo background music. Research suggests that customers buy more drinks and add-ons such as desserts or snacks in coffee shops when pleasant and slow-tempo music is in place. 

2. Increases customer satisfaction and patience

It’s scientifically proven that music affects our taste buds! For example, high decibel sounds decrease our taste perception, meaning the food will be less tasty when loud coffee and music is on. 

Additionally, other experiments show that coffee tastes sweeter when a test subject drinks coffee with a higher-pitch frequency. 

Slow to medium tempo music will help your customers enjoy the coffee shop’s atmosphere without interfering with their relaxed mood. 

Waiting in line for a coffee isn’t something everyone enjoys, but we all have to endure it from time to time. Introducing music gives the mind something to concentrate on, making the wait more bearable.

3. Sets the right mood

Song lyrics can affect how customers perceive your coffee house. Too sad or emotional tracks may bring customers’ moods down and even bring back negative memories. 

Playing slow to medium tempo music doesn’t mean sad songs. You can play instrumental tracks or tracks that are empowering. Knowing your target market will help you choose the fitting soundtrack for your coffee shop. 

4. Makes your staff happier and motivated

With pleasant music playing throughout the day, your coffee house workers are also more relaxed, less tired, and more welcoming to customers at the end of the day. Coffee and Music reduces stress and increases satisfaction. Not just for your guests.

It is essential to remember that your staff is there for long hours and almost every day. The playlists should have enough songs, so they don’t hear the same songs repeatedly. 

Bonus: How to Design the Perfect Atmosphere for your Coffee Shop?

For coffee house owners: do this to get professional background music

It would be easy to think that all you have to do is turn on YouTube or Spotify, and the coffee and music playing from your speakers will make your guests instantly happy. But this is not the case. A coffee house music playlist can quickly become counterproductive if you don’t choose the right one.

The wrong genre or style of music can negatively impact your business. It is essential to consider your target group’s demographics, age, income level, and music preferences before selecting the type of music to play.

Not to mention the fact that if you use the sources mentioned above to play your background music, you could be subject to heavy fines. Spotify, Pandora music, or other personal use music providers are for our personal entertainment, not for the business environment.

Don’t worry; we have a solution below. Read on.

The solution is a business music streaming provider that gives you a commercial license, a huge selection of coffee and music, and other tools – such as curated playlists – to help you keep your background music professional.

Jukeboxy Music for Business gives you all this and more for a very affordable monthly fee. And with a 14-day trial subscription, it’s a must-try. Find details here: Jukeboxy Music for Business

Final Thoughts

Having background music in your coffee house is crucial. A fitting coffeehouse playlist can do much more than you think for your business. 

There is no one “coffeehouse music genre” that works for all audiences. Coffee shops must carefully choose them. For that reason, expertly curated playlists are essential, and the results are guaranteed for brand recognition, thus, increasing sales. 

The post Importance of Music in Coffee Houses appeared first on Jukeboxy Blog.

There are 200+ million people drinking coffee every day in the U.S. alone, which clearly indicates that there has never been a better time to open a coffee shop. There is a growing trend among Americans to visit their neighborhood coffee shops rather than drink at home.  

As of 2022, there are 65,410 Coffee & Snack Shops businesses in the U.S., an increase of 2.4% from 2021. Source

With many coffee shops or cafes in most neighborhoods, you don’t want to open the next one; you want to open the unique one that is different from the rest in many ways. Otherwise, it may be challenging to make your business a success. 

In this article, we want to help you do just that.

For a unique coffee shop to be successful, there are two main factors:

• thoroughly carrying out the basic design tasks
• creativity

The following are necessary, of course, but we won’t go into details because these are not the steps that will make your coffee shop unique:

• business plan: don’t start without it
• find the right location: considering expected pedestrian traffic and parking facilities
• file for permits and licenses: it is crucial to note that waiting for approval on your permits may take time
• finding suppliers

And now for the exciting part – the tasks you need to do if you want to open a unique coffee shop. Let’s go into more detail.

Importance of the layout

Try to focus on serving people efficiently, especially during peak times. A much-needed rule of thumb is to make sure that your floor plan for your coffee shop provides employees with sufficient space to work efficiently.

The two most important questions you should ask when planning your layout:

• Could your staff be moving around effortlessly?
• Is seating comfortably accessed?

The layout of your coffee shop tells your customers exactly where to go while drawing their attention to the products you want them to buy. Customers are more likely to purchase more than just a cup of coffee if bags of coffee or merchandise are placed in their line of sight as they put their order.

Create a space that’s Instagrammable and interactive

Studies show that the restaurant industry is still doing well because people like immersing themselves in experiences, such as going out to eat. Additionally, with the growth of social media, and platforms like Instagram that allow people to share their experiences, more people look for places that are “instagrammable.”

When you design the interior of your coffee shop with eye-catching, attractive elements, you are aiming for the best coffee shop experiences for your guests, but you could also be generating free social marketing.

If you have outdoor space, creative decorations like colorful flowers can attract the passerby, and the smell of freshly brewed coffee will sure make them purchase one.

MUST READ: How to Design the Perfect Atmosphere for your Coffee Shop?

Choose a theme and build the atmosphere around it

Coffee shops should be decorated according to a theme to enhance their distinctive features. You can, for example, use colors and styles from the 1950s if you are looking to have a vintage-style cafe. Color trends from the mid-20th century include pastel colors schemes, black and white dots, pink, mint green, turquoise, blue and pale yellow. There was also a time when black, white, and red colors were in vogue. 

When designing a coffee house for a specific demographic, complementing colors and lighting – dim or bright – are also important considerations. 

Strong themes are sure to attract a specific type of customer base. An example of this would be a dog-friendly or cat-centric coffee shop, which would cater almost exclusively to pet owners.

Find furnishings and decorative elements – such as sculptures or expensive art – that enhance the mood of the theme. Large and impressive is fine, even if you must sacrifice a few seats. Believe us; you’ll be more successful if your café’s interior is unique than if you had three more seating available. Perhaps you should invest in some designer coffee machines or a counter—something you won’t find anywhere else in the neighborhood.

Internet access

It may not sound exciting or important at first, but believe us, it is. Your coffee shop must provide customers with Internet access in this digital age. Students and working professionals who need to check email, conduct online research, or write a complicated term paper often seek refuge at coffee shops. Customers choose coffee shops instead of libraries and book stores to accomplish their online tasks because they want a fresh alternative to a muted location.

Are your customers likely to spend a lot of time working on their laptops? How many electrical outlets do you have? Many people who work from their computers choose coffee shops based solely on whether they can charge their computers or phones. You can also differentiate your coffee shop by having the fastest Wi-Fi, the most outlets, and the most laptop-friendly space.

Put the cherry on top with the coffee shop background music

Suppose you’ve completed the previous steps diligently; there’s still one more thing to consider in order to achieve creating a really unique coffee shop! And that’s background music. 

What makes the background music in your coffee shop unique? If you don’t play the same coffee shop genres as everyone else.

Choosing the right type of music for your cafe depends on the mood you want to convey. Consider a relaxed/chilled environment. It will help if you design a place where your customers can feel at home and enjoy their coffee or snacks while having conversations with others. To create such an environment, you must have genres that promote this type of atmosphere—some ideas for the music genre: jazz, deep house, and lounge.

MUST READ: How to Choose the Right Music for Coffee Shop?

These days, there are plenty of online resources for playing music. These include YouTube, Apple Music, and Spotify. However, they all provide a personal license, so you cannot use them in a business environment, including cafes, or you will face very high fines.

“Can I use Spotify, Youtube and Apple music as a commercial music provider? The answer is here.”

To solve this problem, you’ll need to select a business music streaming service that offers a wealth of tracks, curated playlists, and other helpful business features in exchange for a low monthly subscription fee.

One such provider is Jukeboxy Music for Business, which gives you the industry’s largest selection of music for $29.99 a month, and in a few minutes, you can have fitting music playing in your coffee shop. 

You can see what features are available with your subscription here:

Jukeboxy Music Features

Takeaway

To summarize, these are the areas to look out for if you want your coffee shop to be unique:

• design a great layout for your shop
• provide the fastest Wi-Fi and the most electrical outlets
• create an eye-catchy space for Instagram sharing
• choose a theme for your niche and build an atmosphere around it
• play coffee shop background music that is unique to your business

What makes a coffee shop unique?

A unique coffee shop stands out through a combination of a well-thought-out layout, fast Wi-Fi, ample electrical outlets, and an Instagrammable, themed atmosphere. These elements create an inviting space that draws in customers. Additionally, playing distinctive background music tailored to your café’s vibe can set your coffee shop apart. For a seamless music solution, consider Jukeboxy Music for Business, offering a vast selection of tracks and curated playlists for just $29.99 a month, ensuring your coffee shop’s ambiance is as unique as your brand.

The post How to Open a Unique Coffee Shop in 2022? appeared first on Jukeboxy Blog.