The one thing people will always need is food. That’s why we have so many grocery stores in the United States – an industry worth hundreds of billions of dollars. Since the 1990s, grocery sales have nearly doubled, and the industry is expected to continue growing. Reports indicate that the industry is growing much faster than other retail types. Grocery stores are the backbone of the American economy, and most people don’t realize that they can open their own grocery store if they do their research thoroughly.

A local grocery store is a relatively easy business to start, and it doesn’t require a lot of capital. A grocery store’s success depends on many things, but the most important would be providing the right products for your target market and keeping a stable inventory. The best part is, you can run your grocery store as a family business and leave a profitable business to the next generation.

If you are reading this article now, you’re probably wondering how to open a grocery store and want to learn more about it. It’s a big decision, and there’s a lot to consider:

• How much space do you need?
• How much money do you need to start?
• What kind of licenses and permits do you need?
• How much will it cost to start and run a grocery store, and how much do you think you’ll make?

In all likelihood, you’ve read many articles on the subject already. In this article, we decided to skip the topics like the business structure, obtaining the legal documents you need, or preparing a business plan. Below, you will read about the exciting steps to open your grocery store. Our goal is to inspire niche selection and create the right atmosphere for your grocery store; read on.

Finding your niche and creating a terrific store

So you want to start your very own grocery store—the dream is to sell the freshest local produce, baked goods, and maybe even a few imported treats. Almost anyone can open an average grocery store, so why not try something different? Running a more exciting, customer-centric business is much better than running a run-of-the-mill, monotonous shop.

In most grocery stores, you’ll find aisles of processed foods that are over-flavored with artificial sweeteners and loaded with sodium. The truth is that most Americans don’t need to eat these foods—and they’re packed with chemicals, additives, and unhealthy fats. Several companies have sprung up to create a grocery store that offers fresh, organic, and natural foods. These stores provide jams, organic produce, other gourmet foods, and local artisan goods and meats. Try to get started on this journey yourself, or take inspiration from the list below. Select the niche in which you will specialize. Here are some ideas:

• Local suppliers’ products in rustic space
• Futuristic concept
• Kid-focused groceries
• Gluten-free foods
• Drive-thru grocery store
• Millenial-centric groceries
• Gourmet foods
• Ethnic foods and ingredients

Creating an appealing grocery store atmosphere

Retail stores need to improve their in-store customer experience to motivate customers to come back and shop more often.

Malls and supermarket chains generally strive to create an inviting and calming environment for their customers. The atmosphere of a store seems to affect consumers’ shopping decisions.

Combining multiple senses like vision, sound, and smell creates a store’s atmosphere. It creates an image that keeps customers coming back. It’s called atmospherics. Indeed, one of the most critical aspects of the retail business today is the customer experience, which is driven by the store atmosphere.

Let’s take a look at what to focus on if you want your grocery store to have a unique and inviting atmosphere. We will explore three areas: lighting, color, and music.

The power of lighting

A little mood lighting goes a long way – even the color temperature of the bulbs makes a difference.

• The warm yellow glow of an incandescent light can be comforting and inviting for customers. In addition, it gives off a nostalgic atmosphere.
• By using blue light, your customers will feel more alert and feel more relaxed. Furthermore, tighter store floor plans will appear more spacious if you use cooler lighting.
• An elegant, minimalist track lighting design sticks out much more than a chandelier covered in crystals.

Of course, you need to adapt the lighting to your target market, the concept of your store, and the layout.

Colors are your friends; use them wisely

Color choice goes beyond what first meets the eye. The psychology of color has been studied for a long time. In fact, it plays a vital role in creating an atmosphere that encourages customer loyalty and purchases. Customers can be strongly influenced by your color scheme, leading them to buy or even become hungry. Blue, for instance, increases customer return rates by 15 percent because it symbolizes trust and loyalty.

Take into account color psychology when choosing your flooring, as well as your walls, fittings, and fixtures. In contrast, brighter floors create a clean, cheerful look, while darker floors lend a masculine, rustic vibe.

The magic of grocery store background music

The impact of music on the customer experience is as significant as the décor, lighting, colors, or the products themselves. Fortunately, implementing the right music in our grocery store will be by far the least of our expenses. As you create the ambiance of your store, you need to know who your target customers are, especially when it comes to grocery store music. If your store caters to younger shoppers, you incorporate music that is energetic and upbeat, while professionals and middle-aged customers need music that encourages positive emotions.

Practical advice: don’t rely on YouTube or Spotify to play background music for your grocery store, as they don’t help you get the music to match your business, and they have a license that makes them unusable in a business environment, except at home or in the car on the road. And the fines can be pretty high.

Please check out this guide, Can you use Spotify, Apple & Others?

The easiest way is subscribing to Jukeboxy’s business music streaming service for $29.99 a month. You will get over 45 million commercially licensed tracks, more than 300 curated playlists, and dedicated support. And you don’t have to worry about the fines for not using commercially licensed background music at your grocery store. The music with Jukeboxy comes with a license that you can use in your business.

The post How to Open a Unique Grocery Store? appeared first on Jukeboxy Blog.

How Does Music for Hotels Affect Consumer Behavior? ‘To be or not to be’ is a soliloquy from Shakespeare’s masterpiece Hamilton, where he questions life’s value. The same goes for music streaming in businesses. To play it or not. Does music influence shopping behaviors? Do buyers purchase more when they listen to favorite background music? Does music for hotels, restaurants, or retail shops matter? What does science say about it?

 Let’s find some insights into scientific studies.

According to a study in applied psychology, marketers use music as a ‘motivator’ to influence customers to spend more and make purchasing decisions quickly and effectively. 

The same studies found that proper ambiance – the design, scent, and temperature of the place- also becomes a decisive factor in influencing consumer behavior and making them spend more time and energy; therefore, they purchase more.

Music Genre Leads to Changed Perception

How Does Music for Hotels Affect Consumer Behavior? Music influences consumer behavior in so many ways. Musical effects will vary in different types of business establishments catering to the consumers’ age, gender, and personal likings.

According to a study at Cambridge University, people who listen to classical music seem to be more intellectual and wise.

Studies show classical music is also associated with sophistication and expensive taste. In a restaurant, diners are ready to pay more for the same wine bottle when they hear a classical soundtrack than when they hear other music genres. 

While you are selecting the music genre to play in your store, make sure you align it with the products you are selling and your target audience. 

For instance, you cannot play the rock music genre in your luxury products section. It doesn’t go well with the products you are selling and with your target market. The fact is expensive products always go hand to hand with classical and sophisticated music.  

On another note, when you play French music in a wine shop, you will find out that French wine is the consumer’s first choice that day; if you play German music, it will be German wine and so on. Businesses use this strategy to direct the consumer to overstock items. 

If you own a retail shop and millennials are your target customers, opting for upbeat popular music might do the work for you.

Popular Adult Contemporary from different decades will be a great choice if you are selling kids’ clothing. Moms and kids of all ages love popular music. By blending popular music from different decades will target all age groups in your store. 

Another study shows that shopping intentions in a women’s clothing store were greatest when consumers were exposed to happy songs. 

When consumers listen to music associated with their lifestyle, they are more likely to become return customers. It might not be the product that influenced their behavior but the pleasant environment they found in your store.

Pace, Tempo, Volume, and Consumer Reactions

How Does Music for Hotels Affect Consumer Behavior? Setting the right tempo and volume level in your business is as important as the music itself.

According to studies, slower and easy listening music slows down the consumer due to its stress-relief effect; thus, customers stay longer and purchase more. Slow and moderate music also tailors with mental and emotional aspects of life. 

It will result in increased sales, good revenue, high paying loyal customers, and a thriving business. But on the other hand, playing fast tracks in your business will result in quickly moving consumers. 

Bonus: Music Increase Business Sales

Volume and tempo for music do not go with a ‘one-size-fits-all strategy. It varies with the concept of your business. 

For example, fast-food restaurants play high-tempo popular music with higher volume, which aligns with their restaurant’s concept. For a fast-food restaurant, table turnover is crucial; with a high tempo and higher volume music, they achieve exactly that. 

On the other hand, family-style, ethnic, or fine-dine restaurants opt for classical and jazz music to influence diners to stay longer and order more items from the expensive menu. 

Good Read: Importance of Background Music for Hotels

Wrong Music Choice and Consumer Behavior

Music for hotels and other businesses is of extreme importance; it is a budget-friendly marketing tactic. 

When you run ads on social media and write blog posts, consumers understand you are targeting them. But the best thing about music is that it influences the consumers without them realizing it.  

However, the influence can be both positive and negative. It depends on how well you are aligning music with your business. There are certain things you need to keep in mind to get the most out of the music in your store.

Music can help businesses to optimize their sales and generate profitable revenue. But the main point is the right music, at the right time, targeting the right audience.

According to a survey, 51% thought music should fit with the business’s profile. The same study found that 44% of the consumer would never visit the place if they find the music too loud or not suitable for the business’s identity.

If we pay attention to these results, music streaming for businesses is just inevitable. Even more crucial is, the music should match the psychological instinct of your targeted customers. 

Music is undoubtedly going to affect consumer behavior. But it is up to your choice. Are you driving their mood in your desired direction? 

Today, consumers have so many choices, whether in the retail industry, food & beverage, or hospitality, and the competition is not easy. With one wrong choice, you may lose your loyal customers. The same goes for the background music in your business. Many businesses fail to realize their wrong music choice can result in decreased sales and losing potential customers.

How to Decide on the Right Soundtrack for Business

Business owners have a lot to manage. Lead generation, focusing on profit-loss ratio, staff performance, marketing the products, and much more. They also need to keep an eye on their competitors’ moves and strategies. 

Hardly they can manage to focus on the perfect music for hotels, restaurant, or retail shop. But you cannot neglect the influence of music too as it can offer many positive outcomes that are good sales, improved staff performance, and cost-efficient marketing.

That is where Jukeboxy can help you. Jukeboxy is a music streaming company assisting businesses to succeed through their music solutions. Be it a restaurant, retail shop, spa, or a luxury hotel, Jukeboxy caters to all types of establishments with its 45+ million track library and over 350 professionally curated playlists. 

Check out the playlist of music for hotels

Jukeboxy provides a user-friendly service that helps you manage your business’s music from anywhere in the world. Jukeboxy offers a 14-day free trial with flexible and client-focused prices to build a strong and trusting relationship with their clients.

Can you play one music genre in all of your outlets? No! The solution is Jukeboxy’s multi-account dashboard and custom playlist options that will help you to stream the music suitable for your target audience. You can manage the background music yourself or work with Jukeboxy’s music programming team for more focused and targeted music scheduling at all locations.

The post How Does Music for Hotels Affect Consumer Behavior? appeared first on Jukeboxy Blog.

Businesses use many strategies to attract new prospects and customers through marketing. These strategies include social media ads, hiring influencers for promotions, and offering customer loyalty programs.

But a potential yet low-cost marketing tactic is usually overlooked, and that is the indoor environment of your business. In-store music can increase your sales as it affects your customer’s decision about what to buy. 

If you have ever been to a luxury or high-end spa, you probably noticed that they spend a lot of time and money improving the ambiance. They also focus on enhancing the enchantment of the surroundings.

The quality of interior designing, subdued lighting, and overhead music in spas never fail to impress the customers. 

Music for businesses has become pivotal in 2020. Being a customer, would you ever want to visit a spa lacking all these glamorous features? 

Can you relax and feel the benefits of your treatment or massage in a poorly designed space and noisy atmosphere? 

Therefore, business coaches and marketers have been using background music as a business strategy. This approach aims to increase brand value in the consumer’s eyes.

In short, music does add value to businesses and helps in increasing sales! 

Customized Musical Playlist

Music for business is a MUST; if you own a busy business, you already know that consumers face uncertainty about how long they have to wait and experience stress during the waiting period. If you are already playing background music in the waiting area, that’s great, but are you playing the right soundtrack? 

Because it is not about the music only, it’s about the perfect music matching the atmosphere. 

The same goes for when diners are seated. If you play repetitive pop songs that don’t match your businesses vibe and identity, your customers will finish up their meal fast and leave without looking at the dessert menu or ordering an expensive bottle of wine. 

Do you think there are any advantages to a shop with music playing? 

Remember, you’re not playing music for yourself; you are playing music for your customers so they can enjoy the time spent at your business. Therefore, understanding your clientele and playing the right music that matches your business matters the most.

Therefore, a customized musical playlist is essential, varying to your customers’ choices and interests. You can reach out to your loyal customers and ask what kind of music they would like you to play. 

You can ask them their personal choices and schedule playlists accordingly. 

When you take their opinion into account, it will make them feel valued, and it will result in loyalty and increased revenue. 

People like you also looking for this: How Does Music Affect Business?

Right Tempo of Music

Yes, music can increase sales, but it can also affect music sales negatively. Many studies have shown the wrong type of music negatively affects human behavior. Shoppers will be quick to shop and leave without exploring other products or slowing down their pace and purchasing extra items. It all depends on the kind of music played in the shop. 

Relaxing music will slow down the pace of customers while they are shopping. It encourages them to stay a bit longer in the store and spend more on products. On the other hand, fast tempo music will make them purchase what they have on their lists without exploring and perhaps purchasing more. 

A study on business music shows that slow-paced and low-volume music encouraged customers to eat slowly and spend more on alcohol and wine.  

On the other hand, fast and high-volume music led customers to eat in a hurry, resulting in rapid table turnover. 

Playing only slow music in a business does not always promise a good revenue. It depends more on the spend more time of the day and the clientele.

For instance, for a fast-food business chain, you would want your customers to eat quickly. Therefore, playing a fast tempo and energetic playlist would be ideal. However, if your business attracts an older generation, Jazz or Classical music would be a perfect choice. 

For that reason, setting the right tempo and rhythm of the music in your business will have a direct effect on increasing or decreasing music sales.

If you are searching for background music for restaurants or cafes check out Jukeboxy music for restaurants.

Effects on Consumer Behavior

Music has the power to change the mood of consumers and affects their mental and emotional aspects. Music never remains neutral. It always brings positive or negative effects on consumer behavior.

If you are a coffee shop owner, you know that people visit you to relax and spend quality time; it could be for a business meeting, a date, or just chilling with friends. 

A cozy atmosphere, coupled with some easy listening genre played in the background, can make them happy and boost your music sales. 

Tracks with harmonic transitions and cheerful vocals would be a perfect setting for coffee shops. People can both enjoy the music and have conversations with their friends. 

When you succeed in making your customers feel comfortable and stay longer in your coffee shop, they are more likely to try different items from your menu during their visit. 

What Type of Music Should You Choose?

Knowing how significant a role the music plays in business growth and development is a great start; however, you should also know that picking the wrong playlist can result in dissatisfied customers and revenue loss.

It may also cause your loyal customers to leave from your restaurant, spa, or retail store earlier than usual, resulting in low and poor music sales.

On the other hand, the right music will encourage people to stay in your business longer and enjoy the atmosphere you have created with the perfect soundtrack. 

Classical music is usually associated with sophistication and luxury. If you provide the customers with both, the chances are it will capture their attention, and they will come back to your business frequently. 

A study conducted in a retailer store found that soft, jazzy music can inspire customers to purchase an expensive bottle of wine because it triggers their psychological instinct.

Here are some scenarios you should consider while selecting the right kind of music for your business, hotel, or retail business.

• The time of the day; what mood do you want your customers to be in after they step in your business space? Do you want them to feel energized in the morning, or do you want them to feel relaxed after a long day?
• Matching the music with your brand identity and the products; the genre should associate with what you are selling
• Knowing your target market, what’s your customers’ demography? Music choices differ from generation to generation
• Repetitive music can negatively impact your employees. Playing regularly updated playlists will motivate your employees; therefore, they will assist your customers better.

A study claims that when brands align their content and advertise with music that fits their identity is more likely to be revisited by customers.

Associate a particular type of music with your business. It will build up a brand image of your business in the coming years. 

Mental satisfaction matters more to customers. If you are a business owner, running a spa, or owning a retail shop, music is a perfect budget-oriented strategy that can enhance your music sales and generate loyal customers.

Many businesses fail to benefit from it as it requires proper sound management and relevance to the demography of the people who visit your business. 

That is where Jukeboxy can help you with its more than 45 million song library. Jukeboxy is the finest, customer-focused, and price-oriented music streaming company providing its services to hotels, restaurants, spas, retail stores, and other businesses.

Our user-friendly app allows you to build your own custom sound to match your valued customers’ interests. You can also work with one of our music programming team members to create the right sound for your business, including music that makes people want to purchase more, as studies have shown that the right kind of music can influence buying behavior and encourage customers to stay longer and spend more.

The post Does Music Increase Business Sales? appeared first on Jukeboxy Blog.

How Does Music Affect Business: The Impact of Music in Retail Shops. Ever wondered why luxury hotels, fancy restaurants, and high-end spas always play soft background music in their sitting and dining areas? 

Why has music for retail stores, restaurants, or even hotels become a game-changer in today’s modern business world? 

The primary reason for this remarkable change is that music adds value to the time the consumer spends in a business establishment. Music also affects mood, increases energy levels, and changes consumer behavior.

Some businesses have higher prices than their competitors, but consumers still prefer spending time and money in these luxurious places. Why? Because their competitors lack proper ambiance. The decor, the lighting, the seating, and the music choices all make a difference in the ambiance.

High prices become secondary importance because of the service and atmosphere these restaurants and hotels provide their customers. The luxury standards, value addition, and desirability, i.e., beautiful interior designing, downcast lighting, and customized music themes, attract consumers. 

In essence, background music for businesses does matter as much as other aspects of a successful business. 

5 Reasons Why You Should Play Music in Your Store

Music Strengthens Your Brand Image

A strong brand image is a MUST to succeed in a world full of competitors. In today’s age of social media, like Instagram, Pinterest, and Facebook, and other image-based visual advertising platforms are becoming extremely popular day by day. 

All it requires is pairing the proper sound effects with the brand’s identity and aligning to customers’ needs and interests because, in the end, your customers matter the most.

Music helps to brand your business in the following way;

• It creates your separate identity
• Engages consumers
• Attracts them to spend more time in your business
• Builds an emotional connection with customers

Chances are a consumer may forget the excellent customer service you provided or your social media ads, but he will not forget the soundtrack he listened to in your hotel or restaurant because music triggers the psychic instinct and affects our visceral nervous system.

Music Boosts Customer Loyalty – Music for Retail Shops

If your business achieved brand recognition in your respective field, you must have done things right and created customer loyalty. But if you are still struggling with it, look for the loopholes where you failed to resonate with your loyal customers. 

Music connects customers to a specific brand on the emotional and psychological level. 

Did you know it is 50% less costly to strengthen your loyalty with existing customers than to make new ones? Music marketing is becoming one of the most effective techniques to improve your customer-loyalty with your existing customer. 

Here are a few insights from a study that will change your perception of the effectiveness of music streaming for businesses. 

• 96% of consumers will remember the brand when it is associated with particular music aligned to its brand identity. 
• 24% of them will make another purchase from a brand attached to the music they liked and enjoyed

Companies invest a lot of time and resources in marketing research and pay less attention to branding their product through music – a cost-effective and productive technique to improve customer loyalty

Music for Retail Shops

Music in retail stores is as important as its visual appearance. Usually, people spend lots of resources to improve the store’s look,i.e., window display and interior design but do not focus on the soundtrack. 

According to a public survey about music in public places showed:

• The complete absence of music in a retail store will result in negative consequences
• Up to 40% of respondents said they would react negatively if the retail stores have no background played
• 35% of old and 50% of the young respondents said they would stay longer in the store with the right musical effects
• 11% agreed to purchase more, and 31% showed interest to revisit the place

Music does not only affect your customers, but it also brings positive or negative mood swings in your staff’s behavior. It is to your advantage not to neglect your staff’s motivation, as it can decrease their work performance, resulting in poor customer service.

Music in the retail store and shops also depends on what kind of product you are selling. For instance, if you are selling local brands, then playing foreign music may not produce adequate results. 

The same goes for stores that target teenagers. Why would they listen to your 19th-century classical music while shopping for the latest PS5? It doesn’t resonate with their taste. Right?

On the other hand, if you own a flower shop, opting for Classical Music will generate returning customers because flowers nourish one’s soul and the same for classical music. When the music matches your business, you will have loyal customers forever.  

 Some Essential Tips for Best Music in Retail Stores:

• Do not play randomly; choose the music that reflects your products
• Align the music with the time of the day; playing rock music may not be a good idea in the early morning.
• Your customers may be visiting your business after seeing your social media ads; create a soundtrack that aligns with your ads. If your ads are reflecting happiness and high-energy, then choose playlists that are upbeat and positive.

· Work on creating music zones; do not play a single type of music in every space of your store.

What Type of Music Should You Choose?

Knowing how significant a role the music plays in business growth and development is a great start; however, you should also know that picking the wrong playlist can result in dissatisfied customers and revenue loss.

It may also cause your loyal customers to leave from your restaurant, spa, or retail store earlier than usual, resulting in low and poor sales.

On the other hand, the right music will encourage people to stay in your business longer and enjoy the atmosphere you have created with the perfect soundtrack. 

Classical music is usually associated with sophistication and luxury. If you provide the customers with both, the chances are it will capture their attention, and they will come back to your business frequently. 

A study conducted in a retailer store found that soft, jazzy music can inspire customers to purchase an expensive bottle of wine because it triggers their psychological instinct.

Here are some scenarios you should consider while selecting the right kind of music for your restaurant, hotel, or retail business.

• The time of the day; what mood do you want your customers to be in after they step in your business space? Do you want them to feel energized in the morning, or do you want them to feel relaxed after a long day?
• Matching the music with your brand identity and the products; the genre should associate with what you are selling
• Knowing your target market, what’s your customers’ demography? Music choices differ from generation to generation
• Repetitive music can negatively impact your employees. Playing regularly updated playlists will motivate your employees; therefore, they will assist your customers better.

A study claims that when brands align their content and advertise with music that fits their identity is more likely to be revisited by customers.

Associate a particular type of music with your business. It will build up a brand image of your business in the coming years. 

Mental satisfaction matters more to customers. If you are a restaurant owner, running a spa, or owning a retail shop, music is a perfect budget-oriented strategy that can enhance your sales and generate loyal customers.

Many businesses fail to benefit from it as it requires proper sound management and relevance to the demography of the people who visit your business. 

That is where Jukeboxy can help you with its more than 45 million song library. Jukeboxy is the finest, customer-focused, and price-oriented music streaming company providing its services to hotels, restaurants, spas, retail stores, and other businesses.

Our user-friendly app allows you to build your own custom sound to match your valued customers’ interests. You can also work with one of our music programming team members to create the right sound for your business.

The post Music Affect on Business: The Impact of Music in Retail Shops appeared first on Jukeboxy Blog.

Have you noticed every brand outlet has some classical or jazzy music played in the background when we visit a shopping center?

Yet more interestingly, this phenomenon varies according to what time you visit. Usually, people shop actively in the evening. Hence the music you listen to is quite soft and lively at that time as compared to one played at noon. Thus, compelling people to stay a little more in the shop.

Simply, music for businesses matters! Because many businesses have succeeded through it and many will in the future.

Here are 5 reasons why playing music in your retail business will capture leads and attract potential buyers.

Music Stimulates Subconscious Mind of the Customers

Do you know music reduces the stress hormones in our body? You may never know what mood your customers are going through while they visit your store. They come by, make a purchase, and leave. 

Attracting them to advocate more in the shop should be the goal of every retail business out there and this is where music helps. Music can stimulate the subconscious mind of your customers, it can drive them to stay longer in your shop, and have the best experience throughout. 

Has your friend ever said to you, let us stay a bit longer, I am enjoying it here? Though you have already shopped for your desired product? It’s because our subconscious is always working at the back end.

Usually, customers know what items they have to buy from a retail shop and they hurry to do it. However, if your shop aligns music according to their sub-conscious needs, you are not attracting a customer you are generating a return prospect.

Music differentiates Your Image from the Others

Have you ever visited a shop with no dim light attraction, no background music, but a large heap of products placed at different sections?

What would you do? Visit, get what you want, and leave. Right? Increasing value and generating high revenue does not make you different from the rest, as everyone is doing it. 

It is the atmosphere you provide your customers every time they visit your shop because you want your customers to leave your shop with a friendly shopping experience. 

Shops with subdued lightings, soft background music, and beaming faces of salespeople always create a difference. This tactic is called atmospheric coined by renowned business professor Philip Kotler in 1973

Businesses need to understand that music is like interior design. It does affect the mood and behavior of consumers.

Music Resonates with Your Customer

It is not about playing music only, but more about what kind of music streaming suits your business is also of crucial importance. The type of music played in your store becomes a trademark of your business. It makes your image better from the rest. 

For instance, if you are selling gadgets, gaming equipment, and teenagers are your targets, playing jazzy or classic music may bore them and create a psychological effect on their memory and won’t return to your shop. 

But instead what about some mild pop songs aligning with gaming and tech?

Looking for music for your store? 

On the other hand, if you sell high-end jewelry, pop music will fail to attract to buy potential buyers. Therefore, playing sophisticated music in your store will give an elegant and classical tone, thus a perfect fit. 

It Increases Sales!

Science says music increases sales. How does it do it? According to a market survey by an independent journal, music has a strong effect on the purchasing decisions of customers. The study concludes if you choose the right music, it can boost sales.

Playing the right kind of music for your shops lets customers hang around in a relaxed and free mood. People do not buy out of their budget but it also depends on their mood. If they are willing to stay more in your retail store, (you have to give them the reason to stay) higher are the chances they won’t go empty-handed.

Perhaps this is one of the business tactics for the success of Walmart. They play their radio and align their playlist according to the atmosphere and behavior of their customers.  

Improves Visual Experience During the Shop

Have you ever watched a movie with no sound? Seems odd, right? Because without a sound our visual perceptions matter less. The same happens to us during shopping. Sometimes being haste, makes us forget the products we were supposed to buy. 

Music supports and enhances our visual experience during shopping. The best kind of music only creates a sensation in our subconscious mind without affecting consciousness hence improving our choice-making and memory. 

When people visit a shop, they already have a particular product to purchase but when they feel comfortable in the ambiance setting of your store, they are more likely to hang around and look for the items possibly new for them. 

It may or perhaps may not make them purchase more, but it will surely create a positive impact on their minds. Next time, your store will be the choice they will make without a second thought.

Creates a Calm Atmosphere

Quality of the atmosphere you provide your customers during shopping has been an important business tactic. 

If you provide customers with a calm and private shopping atmosphere where they can share opinions and comment on any product, you are a step ahead of your competitors. 

Background music for businesses can surely provide them the atmosphere they desire. Adjusting and changing in-store music speed, rhythm, and volume according to the time of the day and space of your customers is also a key. 

You also need to understand customers will visit your shop once a day or twice a week only but your staff is there all the time. Therefore, creating a calm atmosphere with background music will also improve their performance.

At Jukeboxy enjoy the high-quality sound and selective music with Jukeboxy Music for Business. 45+ Million fully licensed songs and music for businesses.

Sign Up for 14-Day Free Trial or contact us for more information

The post 5 Reasons Why You Should Play Music in Your Store appeared first on Jukeboxy Blog.

Staying connected with customers is a crucial part of any business. However, it may seem challenging to achieve this during a pandemic while we are practicing social distancing and on self-quarantine. You are not the only business owner who feels out of touch with their customers these days. We are here to help you. We will share our experience and the tools that will help you to re-connect with your customers. 

Non-Essential and Essential Businesses

If your business is non-essential, you probably had to close your doors to your customers, but you can still stay engaged with your customers through social media, emails, and text messages. A few things you can try; create an online survey and ask your customers what improvements or menu additions they would like to see when you re-open, create an online trivia game, and offer free drinks or food to the winners. You can also have a weekly virtual happy hour and re-connect with your customers.

If your business is essential, like a grocery shop, pharmacy, or a laundromat and open for business, you may still feel disconnected from your customers during these uncertain times. However, with a few simple changes, you can re-connect with your customers.

Music is an Instant Mood Booster

Analyst firm Forrester found that 85% of consumers buy from companies which they have emotional connections with and are likely to spend more because of that connection. Background music is one of the tools that helps you connect with your customers. The right soundtrack that reflects your brand’s identity and the demographic profile of your customers will foster customer loyalty and retention.

As an example, classical music is usually a better choice for a gourmet grocery store. Classical music evokes high quality and sophistication; therefore, it drives customers to purchase higher-priced items. However, in these trying times, we recommend streaming uplifting, positive, and happy tunes. Upbeat music subconsciously puts customers in a good mood. Isn’t all we need right now, a good mood? When your customers feel better in your store, they are bonding emotionally with your brand and become loyal customers.

Another tool to strengthen your bond with customers is in-store audio messages. Over the years, thousands of Jukeboxy Music for Business customers have been utilizing Jukeboxy Music in-store audio message service. With this powerful marketing tool, they reach out to their customers to thank them for choosing their brand, to promote specials, to inform them about upcoming events, or to provide information about their businesses.

In-store Audio Messages During a Pandemic

During a pandemic, however, promotional messages for marketing purposes may not be the best practice. To create that emotional connection with your customers, we recommend friendly, supportive, and informational messages during these times. Instead, you can inform your customers with back-in-stock essential items or let them know what measures you are taking to prevent the spread of COVID-19. 

You can also use in-store audio messages to reach out to your employees with motivational and supportive messages.

Announcements You Can Add To Your In-Store Audio System 

Here are some samples from Jukeboxy Music for Business customers who are connecting with their customers through in-store audio messaging during the COVID-19 pandemic. 

Grocery Stores:

“Thanks for visiting our store today. Don’t forget to grab some free recipe cards on the produce aisle. These easy-to-make recipes take only 30 minutes to make, and they all include immune system boosting ingredients.”

“Are you feeling under the weather? You can place your order online to pick it up at the curbside or have it delivered to your home for free.”

“ Thanks for shopping at our store today. Would you join me for 60 seconds to express our gratitude to our hard-working employees who are working long hours to fill our stocks every day?”

“We want to thank you for following our social distancing measures and being patient with us during these trying times. We also want to thank our cleaning crew, who are tirelessly cleaning our store every hour, starting at 5 am each morning to stop the spread of the virus. Stay safe and healthy. Thank you!”

Pharmacies:

“Thanks for shopping with us today. Hand sanitizers are back in stock with limited quantities. You can purchase the hand sanitizers during check-out. Did you know washing your hands with soap for 20 seconds is as effective as a hand sanitizer? You can visit our website to learn more  how to stop the spread of the virus and how to protect yourself and your loved ones.”

“Have you tried our refill by phone service yet? It only takes two minutes to refill your prescription with our automated system. Once your prescription is ready, you will receive an automated phone call, then you can pick-up your prescription without waiting.”

“Thanks for shopping at our store today. Don’t forget to pick-up your free copy of the “Ways to Boost Your Immune System” booklet during check-out. Stay safe and healthy.”

“Thanks for following our stop the spread measures by wearing face masks. We see some very creative masks today. Don’t forget to wash your home-made masks when you get back to your home. We can’t wait to see your smiling faces soon. Stay safe.”

Laundromat:

“Due to COVID-19, we have disabled any washing cycle that requires less than 60°C. If your laundry requires warm or cold wash, we don’t recommend washing them in the machines at this time. We apologize for the inconvenience. Stay safe and healthy.” 

“Thanks for washing your clothes with us today. Please take a minute to read the notices that are available on the walls throughout the store. We had to take new measures to stop the spread of COVID-19. Some washing cycles will not be available until further notice. Thank you and stay safe.” 

“Dear customers. Due to COVID-19, we are forced to limit the number of customers in our laundromats until further notice. For that reason, only 20 washers and 20 dryers will be available during this time. Every 2 hours, we will rotate available washers and dryers to run the machines empty with a special detergent that will disinfect them and prevent a safer laundromat for all. Thank you for understanding. Stay safe.” 

Utilize digital channels and social media more

Uplifting music, along with thoughtful and positive in-store audio messages, will create emotional bonding with your customers. You can keep this connection going even after they leave your store. If available, emailing or texting coupons for their next shopping trip, remembering them on their birthdays with a complimentary item, or providing positive content on social media will help to keep the connection live. 

Stay safe and healthy! 

Jukeboxy Music

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