In the dynamic world of retail and customer service, businesses constantly seek innovative strategies to enhance customer engagement, boost sales, and foster brand loyalty. One potent yet often underutilized tool in this arsenal is audio ads. This article delves into the myriad benefits of in-store audio messages for attracting impulsive purchases, informing customers about campaigns, events, or important notices, and the inherent advantages of audio ads in terms of memorability compared to their written counterparts. Additionally, we’ll explore how Jukeboxy Music for Business seamlessly integrates background music with in-store audio ads messaging in a singular, cost-effective pricing model to elevate sales and customer retention.

The Strategic Advantage of In-Store Audio Messaging

In-store audio ads messaging is a multifaceted tool that serves several critical functions in the retail environment. Firstly, it plays a pivotal role in influencing impulsive buying behaviors. As customers navigate through a store, targeted audio messages can draw their attention to specific products or promotions, encouraging on-the-spot decisions to purchase items they might not have initially considered. This strategy leverages the psychological principle that auditory stimuli can trigger emotional responses and, consequently, impulsive actions.

Moreover, audio messages serve as an effective medium for disseminating information about upcoming campaigns, events, or any pertinent announcements. Unlike visual advertisements, which require customers’ focused attention to be effective, audio messages can reach customers even as they are engaged in shopping, ensuring that critical information is conveyed without disrupting the shopping experience.

The Memorability of Audio Ads Over Written Ads

The superiority of audio ads in terms of memorability over written ads is rooted in the cognitive processes involved in auditory perception. Audio stimuli engage the brain in a manner that facilitates better recall, thanks to the phenomenon known as the “phonological loop” part of our working memory. This loop has a unique capacity to hold information in an auditory form, making it easier for individuals to remember and recall auditory information later.

Audio ads, particularly those that are well-crafted with catchy jingles, slogans, or compelling narratives, can create lasting impressions. The human brain is wired to respond to stories and rhythms, elements that are more effectively conveyed through sound. Consequently, customers are more likely to remember a promotion, product, or brand message heard through an audio ad long after their store visit, enhancing the likelihood of future purchases.

Jukeboxy Music for Business: A Comprehensive Solution

Recognizing the immense potential of in-store audio ads and the power of background music to create an inviting atmosphere, Jukeboxy Music for Business has developed a revolutionary approach to in-store customer engagement. Their service uniquely combines high-quality background music tailored to the brand’s identity and customer demographics with strategic in-store audio ads.

This integration allows businesses to set the perfect ambiance through music and seamlessly incorporate promotional messages, announcements, and advertisements without interrupting the customer experience. The simplicity of Jukeboxy’s pricing model, offering both services under one affordable package, presents a cost-effective solution for businesses aiming to enhance their sales and customer retention.

The Human Touch of Jukeboxy’s Voice Recording Services

In an era where digitalization is pervasive, the distinction between automated, computerized services and genuine human interaction becomes increasingly significant. Jukeboxy Music for Business distinguishes itself in this aspect by offering competitive voice recording services exclusively utilizing human voice talents. This approach ensures that each message retains the warmth, nuances, and emotional depth that only a human voice can convey. Unlike AI-generated voices, which can often sound synthetic and lack the softness needed to truly resonate with listeners, Jukeboxy’s human voice recordings carry the soul and purpose of the message with the potential to make a profound impact. This human touch enhances the effectiveness of in-store audio messages, ensuring they are not only heard but felt, thereby maximizing the emotional and psychological influence these messages can have on customers.

In today’s competitive market, businesses must leverage every tool at their disposal to captivate customers’ attention, drive sales, and build a loyal customer base. In-store audio ads emerges as a powerful strategy to influence purchasing behaviors, deliver important information, and ensure that promotional messages are heard and remembered. When combined with the ambient power of background music through services like Jukeboxy Music for Business, companies can significantly amplify their sales potential and foster a memorable shopping experience that keeps customers returning. By embracing this integrated approach, businesses can navigate the challenges of the retail landscape more effectively, securing their position in the hearts and minds of their customers.

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Setting the Tone: Crafting a Luxurious Ambiance

In the highly competitive world of car sales, setting the right tone is essential. The ambiance you create within your showroom can make all the difference. Background music is a strategic tool to create an ambiance that puts customers in the mindset to make a purchase. From the moment they step in, the right notes can guide their emotions, making your showroom a memorable and exciting space.

Legal Issues: The Pitfalls of Unlicensed Music

Let’s delve into the legalities – a topic that might not be the most exciting but is unquestionably important. While using radio broadcasts is a common practice, it brings its share of problems, including bombarding your customers with competitor ads. With Jukeboxy, you get curated playlists tailored for businesses and ensure that every track is fully licensed. No legal headaches, no unwanted distractions – just a seamless and compliant audio experience for your customers. Elevating Car Dealership Atmosphere with Jukeboxy.

Licensing Peace of Mind: Jukeboxy’s Comprehensive Approach

At Jukeboxy, we bring a peace of mind. When it comes to background music for your car dealership, ensuring that every track is not only enjoyable but also complies with the Copyright Law is our top priority. That’s why Jukeboxy’s background music is fully licensed by a spectrum of prominent organizations, including ASCAP, BMI, SESAC, GMR, SoundExchange (USA), SOCAN, and Re:Sound (Canada). But what does this comprehensive licensing mean for your business?

Each organization represents an important piece of the licensing puzzle, ensuring that the artists, songwriters, and performers behind the music receive fair compensation for their work. From the major labels that dominate the charts to the indie gems that add a unique flavor to your playlists, Jukeboxy’s licensing covers the entire spectrum. It’s a comprehensive approach that guarantees the legitimacy of every track, creating a legal environment for your showroom.

The Cost-Efficient Advantage: Saving Dollars, Not Just Cents

Let’s talk dollars and sense. If your brand were to individually secure licenses from ASCAP, BMI, SESAC, GMR, SoundExchange (USA), SOCAN, and Re:Sound (Canada), the costs could quickly spiral. Each organization comes with its set of fees and covering them all separately could mean shelling out a substantial amount annually. The larger your showroom, the more you’d be paying.

Jukeboxy: Your Budget-Friendly Music Streaming Service

This is where Jukeboxy takes the stage as your budget-friendly partner. By bundling these licenses into our service, we simplify the process for you and offer a cost-efficient solution. Subscribing to Jukeboxy means you get the entire licensing for a fraction of the cost. It’s not just about enjoying curated playlists; it’s about enjoying them without spending big amounts.

A Sound Investment: Your Savings, Your Advantage

In the competitive world of car dealerships, every dollar counts. By choosing Jukeboxy Music, you’re investing in legal background music and making an affordable financial decision. It’s an investment that goes beyond creating an enhanced atmosphere—it’s about ensuring your budget works as hard as you do.

So, Elevating Car Dealership, why pay more for individual licenses when you can get the full ensemble with Jukeboxy? Join us in creating a budget-friendly, legitimate, and enjoyable soundtrack for your showroom. 

Boosting Sales Through Background Music

Consider background music as your silent salesman, working behind the scenes to influence customer behavior and enhance satisfaction. At Jukeboxy, our carefully curated playlists, extensive music library, and user-friendly scheduling features give you the tools to fine-tune your showroom’s atmosphere. Whether you’re aiming for an energetic vibe to match a bustling day or a more relaxed atmosphere for a laid-back weekend, we’ve got the beats to suit your brand’s unique personality.

Your Brand, Your Voice: Branded Announcements with Jukeboxy

Why settle for generic radio ads when you can showcase your brand with Jukeboxy’s in-store messaging feature? Seamlessly integrate targeted audio messages into your playlists, turning the browsing experience into an engaging and informative journey. With Jukeboxy Music’s in-store audio messaging feature, delivering timely information about special offers, new vehicle arrivals, and exclusive promotions directly to customers as they explore your showroom is super easy. It’s not just about music; it’s about creating a complete and immersive shopping experience.

Navigate the Future with Jukeboxy: Your Roadmap to Success

Car sales business is ever-evolving. Staying ahead in such markets means embracing innovative solutions. Jukeboxy isn’t just a music streaming service; it’s your strategic partner in crafting an atmosphere that drives sales, enhances customer satisfaction, and solidifies your brand identity. So, Elevating Car Dealership, level up your showroom experience with Jukeboxy Music. Bid farewell to outdated trends, and let’s hit the road to a more engaging, more branded, and more successful dealership journey.

Rev up your showroom experience with a 14-day free trial of Jukeboxy Music – no credit card, no commitment. Just pure, licensed music tailored to your dealership’s vibe. Sign up today and discover how the right tunes can drive sales and create the perfect atmosphere. Your journey to an enhanced showroom begins here, risk-free!

Elevating Car Dealership Atmosphere with Jukeboxy. Sign-up and try Jukeboxy for free here!

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In the dynamic world of casinos, where each spin of the wheel and shuffle of the cards contributes to the overall ambiance, background music plays a key role in shaping the experience. Jukeboxy recognizes the importance of creating the perfect ambiance, ensuring that your casino venue provides an engaging and comfortable environment. Casino Beat.

Tempo Matters: Adapting to the Casino’s Rhythm

Casinos are diverse spaces, and the tempo of the background music plays a significant role in influencing the atmosphere. Upbeat music has been associated with a more energetic environment, encouraging a faster pace of gameplay and a livelier crowd. It’s the equivalent of a jackpot win, prompting adrenaline that heightens the excitement of the gaming. This dynamic tempo is more than background noise, upbeat music contributes to an immersive and lively casino environment. On the other hand, slower tempos contribute to a more relaxed ambiance, suitable for customers seeking a laid-back gaming experience. A slow tempo lets players unwind, strategize, and savor each moment. Understanding and adapting to these sound nuances become a subtle yet powerful way to connect with a diverse clientele. Whether it’s the lively beats of excitement or the mellow rhythms of relaxation, finding that perfect rhythm is the secret ingredient to keeping your casino in tune with the diverse and ever-evolving gaming scene. Crafting a Fortunate Blend: Navigating the Casino Beat.

Genre Selection: Designing Playlists for Every Occasion

Not all genres suit every setting of casino businesses. At Jukeboxy, our commitment to providing a tailored music experience is exemplified through our professionally curated playlists, each designed to strike a balance between high-energy genres and smoother, more refined styles. Jukeboxy’s curated playlists offer high-energy genres like electronic and pop to keep the excitement alive and smoother genres like jazz or classical for those seeking a more relaxing gaming session. It’s a flexible music experience that adapts to the varying vibes of your venue.

Jukeboxy: Your Partner in Entertainment Business

At Jukeboxy, we go beyond merely providing background music – we’re committed to crafting an immersive experience for your casino visitors. Our licensed music streaming service ensures that legal concerns won’t interrupt the flow of your establishment. After all, nothing spoils the atmosphere more than the threat of copyright infringement.

The Professional Touch: Carefully Curated Casino Playlists

Our casino playlists transcend being a simple mix of tracks; they are a thoughtfully curated selection tailored to enhance the atmosphere, improve customer experience, and align with your brand identity. Whether it’s the vibrant energy of the gaming floor or the refined ambiance of VIP lounges, our playlists will enhance every corner of your venue.

Elevate Your Casino Experience with Jukeboxy

At Jukeboxy, we understand the transformative power that music holds within the casino environment. Our commitment goes beyond the mere provision of background music; we aspire to be the driving force that elevates your casino business to new heights, crafting an immersive atmosphere that leaves a lasting impact on every visitor. Don’t let your background music be an afterthought – let the music be a part of an enjoyable experience. With Jukeboxy, you’re not just playing music; you’re enhancing your casino business for memorable moments and lasting impressions.

Audio Messaging: Enhancing Connection Beyond Music

Jukeboxy Music offers a unique audio messaging feature that takes your customer engagement to a whole new level. You can upload branded audio messages to play seamlessly between songs at no extra cost. This feature is available to all subscribers through the online dashboard, providing a convenient platform for customization. You can record messages yourself and upload them within seconds, or if you prefer, you can enlist the talents of our voice artists at an affordable rate. Whether it’s notifying customers about upcoming events, and concerts, or making announcements such as the casino closing in 1 hour or 30 minutes, this feature lets you effortlessly communicate with your audience, creating a richer and more connected casino experience. Discover the blend of casino background music and interactive messaging with Jukeboxy’s curated playlists – where every beat and message contributes to a fortunate and enjoyable atmosphere. Crafting a Fortunate Blend: Navigating the Casino Beat.

Hit the Jackpot with Your Music Selection! Sign Up for Jukeboxy’s 14-Day Free Trial and Bring the Sound of Victory to Your Casino.

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What are the main music genres?

Music. A most ubiquitous word—one that encompasses everything from Mozart to DaBaby to the 16-year-old kid with GarageBand and a newly established SoundCloud account. Genre of music. Although widely disputed and often with unclear boundaries, music genres are our best attempt at defining music. There are thousands of genres, subgenres, and microgenres. Some, we recognize immediately, like country or hip hop. Others take a more trained, esoteric-leaning ear to pick out, like Brega Funk or Russian Drill. Outside of the thousands of music genres that exist, there are many that the average music listener could pick out. These typically include country, rock music, hip hop, pop, jazz, classical, electronic dance music (also known as EDM), folk, R&B, Latin, reggae, punk, and many, many more. Although many music purists dislike the classification of music into genres, there are many benefits to this system of ostensibly random groupings. There is so much music available out in the world, and more music is released daily. One can easily overwhelm when deciding what to listen to or what to like. Separating music into categories allows for better organization of playlists, thoughts, and music journalism. On this note, it is essential not to stick to listening to one genre, even if you know you already like it. There are literally hundreds to explore! Suppose you’re curious about all the genres of music. In that case, you can head over to Every Noise At Once, a website that serves as “an ongoing attempt” to organize every genre of music on Spotify (as of right now, there are over 5,000 genres!).

What are the top five genres of music?

There is an abundance of genres, and there is an abundance of listeners. Naturally, some genres gain more traction over time compared to others. For example, avant-garde art house, although it may be a quality genre, will not reach a vast audience; and even if it does, it most likely won’t stick. Comparatively, most people are familiar with EDM, which does not take a musically trained ear to enjoy. What are the top five music genres? Genres of music. In this case,” top,” meaning “most popular,” is widely disputed. However, our best guesses are the following: pop music, hip hop, rock, electronic, and country.

Pop Music

Pop music is a genre of popular music that originated in the 1950s and typically features catchy, upbeat melodies and lyrics that are easy to sing along with. Some of the defining characteristics of pop music include:

• Catchy melodies and memorable hooks
• Emphasis on the chorus
• Simple and repetitive lyrics
• Use of electronic instruments and production techniques

Pop music has evolved over the years and encompasses a wide range of styles, from bubblegum pop to electro-pop. Genre Music Artists: Some of the most popular pop artists of all time include Madonna, Michael Jackson, and Beyoncé.

Hip Hop

Hip hop is a genre of music that originated in the South Bronx in the 1970s and features rapping, beats, and electronic instrumentation. It has since become a global phenomenon and has influenced many other genres of music. Some of the key characteristics of hip hop include:

• Use of spoken word poetry and rap vocals
• Sampling of other songs and sounds
• Emphasis on rhythm and beats
• Often includes lyrics about social and political issues

Hip hop has spawned many subgenres, including gangsta rap, conscious hip hop, and trap music. Some of the most popular hip hop artists of all time include Tupac Shakur, Jay-Z, and Eminem.

Rock

Rock music is a genre of popular music that originated in the 1950s and features electric guitars, drums, and a strong emphasis on melody and rhythm. Some of the defining characteristics of rock music include:

• Use of distorted guitars and other effects
• Strong emphasis on rhythm and percussion
• Often includes lyrics about rebellion, love, and other universal themes
• Influenced by blues, country, and other genres of music

Rock music has evolved over the years and encompasses a wide range of styles, from classic rock to alternative rock. Some of the most popular rock bands of all time include The Beatles, Led Zeppelin, and Nirvana.

Electronic

Electronic music is a genre of music that relies heavily on electronic instruments, such as synthesizers and drum machines, and often features repetitive beats and samples from other songs. Some of the defining characteristics of electronic music include:

• Use of synthesizers and other electronic instruments
• Emphasis on rhythm and beats
• Often includes samples from other songs or sounds
• Has influenced many other genres of music, including pop and hip hop

Electronic music encompasses a wide range of styles, from ambient to techno. Some of the most popular electronic artists of all time include Daft Punk, The Chemical Brothers, and Aphex Twin.

Country

Country music is a genre of music that originated in the southern United States and features acoustic guitars, fiddles, and lyrics about rural life and traditional values. Some of the defining characteristics of country music include:

• Use of acoustic instruments, such as guitars and banjos
• Often includes lyrics about love, heartbreak, and other universal themes
• Has strong roots in folk and blues music
• Often associated with cowboy culture and the American West

Country music has evolved over the years and encompasses a wide range of styles, from traditional country to modern country-pop. Some of the most popular country artists of all time include Johnny Cash, Dolly Parton, and Garth Brooks.

How to pick the best music genre for your business?

An interesting fact about music genres is that most of them typically have a dedicated fanbase. These often are all very similar types of people with similar interests and ideologies. When you know your audience and your target market, picking up the right soundtrack for your business will be easier and help grow brand recognition. It is, however, essential to align the music with the vibe of your business. If your business is a retail store with high-end products and your audience is both young and old, playing a Hip-Hop and Oldies mix will not be the right choice. The music should be sophisticated yet appealing to both generations. Genre music;

First, ask yourself what your customers are there to do? What service are you providing? Are they coming to read or to have a conversation with friends? Are they going to spend a lot of money on clothes or furniture? Start with these questions, and Jukeboxy can help you with the rest. You can always consult with one of our music design team members to fine-tune your business’s soundtrack. Remember; the right background music at your business can lead to increased sales and brand recognition. Different genres of music.

Here are some examples of business types and ideas for respective playlists if you are still having difficulty narrowing down what to play at your business.

What to play at coffee shops?

Coffee shops are a part of the daily lives of many people. Whether they are in and out for their morning coffee or linger for hours, working on their laptops, consumers are looking for coffee shops to fit their criteria.

For many, this criteria includes music that fits “the vibe.” If you run a warm and cozy coffee shop with brown couches and vintage picture frames on the walls, you want to pick a types of music genres
styles of music or two that will match that softness. 

Indie folk, chillwave, and jazz all perfectly go along with that kind of ambiance. Popular indie-folk artists include Bon Iver, The Head and The Heart, Edward Sharpe, and the Magnetic Zeros. If you want to go with the electronic chillwave route, some good artists to start with are Tame Impala, M83, and MGMT. Finally, some classic jazz artists are John Coltrane, Billie Holiday, and Louis Armstrong.

Bonus: Get 14 days FREE trial of Music for Coffee Shops, Click here

Music Type for Healthcare

When people go to the hospital, pharmacy, or emergency room, it’s pretty safe to say that they are not in their best mood. Knowing this, picking the music to play at these healthcare establishments is very important as the wrong music genre could quickly worsen someone’s mood or anxiety. 

Some genres that most people find easy to listen to are 70s folk-rock like Van Morrison, Cat Stevens, or Simon & Garfunkel. Most of these genres are lowkey yet upbeat—the perfect mood for healthcare businesses. 

Like coffeeshops, you might want something that sounds warm and inviting to help relax patients. 

Music Type for High-end fashion stores

In regard to retail businesses, you want to play something that will give the guest enough energy to sort through all your racks and put them in a good enough mood to make that impulsive $400 purchase. 

For high-end fashion stores, you’ll want genres with a little more sophisticated energy, like electronic music or disco. However, when it comes to electronic music, you don’t want to make your establishment a rave; you also don’t want to put your clientele to sleep with ambient music. Try artists like Kelly Lee Owens, Four Tet, and Tirzah for music that makes you want to dance without distracting from the clothing.

If you want a genre with more vocals, disco is always a great option. Artists like Prince, Sylvester, and even legendary high fashion model Grace Jones all have music that fits every mood. 

Music Types for Hotels

When selecting music for hotels, there are a variety of music types that can be considered. The right type of music can create the perfect atmosphere for guests, making them feel relaxed and comfortable during their stay.

One popular type of music for hotels is instrumental music. This type of music is often used in lobbies, elevators, and other common areas, as it can create a calm and relaxing atmosphere without being distracting or overpowering. Instrumental music can include classical, jazz, or even new age music.

Another type of music that can be considered for hotels is ambient music. This type of music is often used in spas and wellness centers, as it can create a soothing and peaceful atmosphere. Ambient music can include natural sounds, such as waves or birdsong, or electronic sounds, such as drones or pads.

For hotels that cater to a younger audience or those looking for a more energetic atmosphere, pop music can be a great choice. Pop music is often upbeat and catchy, making it a good choice for restaurants, bars, and other social spaces.

For hotels with a more sophisticated vibe, jazz music can be a great choice. Jazz music is often associated with class and elegance, making it a good choice for high-end restaurants or lounges.

In addition to these music types, hotels can also consider using music from specific regions or cultures, such as traditional music from the country or region where the hotel is located. This can help to create a unique and authentic atmosphere for guests.

Ultimately, the choice of music type for hotels will depend on the type of hotel, the target audience, and the desired atmosphere. By carefully selecting the right type of music, hotels can create the perfect atmosphere for their guests, making their stay more enjoyable and comfortable.

Type of music for spa

When it comes to selecting music for spas, it’s important to choose music that is calming and soothing, and helps to create a relaxing atmosphere. The right music can help guests to unwind, de-stress, and fully immerse themselves in their spa experience.

One popular type of music for spas is ambient music. This type of music is often used to create a peaceful and calming atmosphere, and can include natural sounds such as water, birdsong, or wind chimes, or electronic sounds such as drones or pads. Ambient music can help to create a sense of tranquility and relaxation, making it a popular choice for many spas.

Another type of music that can be considered for spas is classical music. Classical music has been found to have a calming effect on the mind and body, and can help to reduce stress and anxiety. The slower tempo and gentle melodies of classical music can help to create a peaceful and serene atmosphere, making it a great choice for spas.

For spas that want to create a more modern or contemporary atmosphere, new age music can be a good choice. This type of music often combines elements of ambient and classical music with modern instrumentation, creating a unique and relaxing sound that is perfect for a spa environment.

In addition to these music types, spas can also consider using music that incorporates sounds of nature, such as birdsong or ocean waves. This can help to create a connection to the natural world, and promote a sense of relaxation and tranquility.

Ultimately, the choice of music for spas will depend on the specific atmosphere that the spa wants to create, as well as the preferences of the spa’s clientele. By selecting the right type of music, spas can create a peaceful and relaxing environment that helps guests to unwind and fully enjoy their spa experience.

No matter what type of business you are trying to find music for, Jukeboxy can help. It is essential to get to know the genres to keep your clientele engaged and keep you from listening to the same old thing over and over again. Happy music hunting!  

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When picking the ideal sound system for your business, the options can be overwhelming. Should you go with a budget product, high-end, loudest, most clear? The possibilities go on and on. We wrote this article to help your business make the best decision when buying a system that will mesh seamlessly with your brand and workspace.

What is the Best Option for My Business?

First, consider what kind of business you are running. For instance, if you are playing music for a retail store, it would probably be a wise decision to get a loud and clear-sounding sound system. However, if you were looking to play music in cafes, best sound system for salon, speakers for coffee shop, or smaller spaces, a simpler system might do the job. Keeping that in mind, our list below has the best specific use accommodations and sound systems ranging from budget to high-end based on particular needs for different business types. 

Sound system for playing music in bars (Value Option):

Rockville 6-Zone Amp and Wall Speakers set ($579.95)

The noise level is usually pretty high in a bar, so you need speakers to match that noise level for the background music and the TV Audio. That is precisely what the Rockville 6-Zone amp and commercial indoor/outdoor wall speakers do. 

These speakers are fully customizable to the size and shape of your bar, making them the perfect fit for your business. The audio quality is quite good for the price and is the ideal value option for any bar of any size.

Each 6-zones has a separate volume control which gives you the flexibility of setting different volume levels for each area of the bar. 

Package Includes:

• (1) Rockville RCS180-6 180-Watt 6 Zone 70 Commercial/Restaurant Amplifier/Bluetooth
• (6) Rockville WET-6B 70V 6.5″ IPX55 Commercial Indoor/Outdoor Wall Speakers – Black

Sound system for playing music in bars (Highest Quality Option):

Bose FS2P Mount Speakers and Bluetooth Mixer ($2500-$4000)

Bose has been the go-to option for decades when it comes to top-quality restaurant and bar audio equipment. They continue their dominance in the high-end space with the FS2P Mount Speakers. This speaker and Bluetooth mixer amplifier setup is top of the line when it comes to audio quality. It can play the music at a full volume with crystal clear quality and without distortion or unwanted noises. The mixer amp is straightforward to use and connects wirelessly to any Bluetooth-enabled device; computers, tablets, dedicated music players, such as Jukeboxy Player Box, and TVs. It has a wired input connection as well. 

These speakers come with the option for professional installation when purchased, yet again allowing for a fully customizable fit for any bar.

Package Includes: 

• (12) Bose FreeSpace FS2P 2.25″ 64W 70/100V pendant loudspeakers
• (1) Pure Resonance Audio RMA240BT 240 watt Bluetooth mixer amplifier
• (2) Pure Resonance Audio VC100S 100W stainless steel wall mount volume control
• (1) 500′ of 16/2 non-plenum speaker wire

Sound system to play music for Cafes and Coffee Shops (Value Option):

Bose Smart Soundbar 300 ($399.00)

Unlike lively bars, coffee shops and cafes have a more peaceful and relaxed atmosphere. The perfect sound system to fit this atmosphere would be a simple Soundbar setup.

Bose is usually not known for their value prices, but they check all the boxes when it comes to an affordable, high-quality Soundbar.

This Bose Smart Soundbar has the top audio quality of all their other products, packed into a simpler one speaker system. This soundbar has easy connectivity to Alexa and Google Assistant and has an even easier connection to any phone with Bluetooth. 

As a Bose smart product, it also has easy connectivity to other Bose speakers and products, which allows for expansion to additional speakers for a coffee shop like Bose Surround Speakers. This value-added functionality allows for music outside of the cafe or coffee shop with a patio or outdoor seating.

Package Includes: 

• (1) Bose Smart Soundbar 300
• (1) Remote control (battery included)
• (1) Power cord
• (1) Optical cable

Sound system to play music for Cafes and Coffee Shops (Highest Quality Option)

SONOS Arc Soundbar ($799.00)

SONOS products provide many advantages for your business, including some of the highest audio products available. Having SONOS in your business allows for easy connectivity, extreme customization, and of course, easy control of your music selections.

SONOS products also enable connectivity to several other programs specializing in music for your business, such as Jukeboxy Music for Business. Jukeboxy, through its SONOS for Business partnership, allows for easy connectivity to any SONOS product with the SONOS Control applications. 

Jukeboxy’s dedicated hardware, Jukeboxy Player Box, is optimized to work flawlessly with SONOS speakers that have a line-in option. The Jukeboxy Player Box is easy to set up and enables additional remote-control options for SONOS speakers. The Jukeboxy Player Box can connect to SONOS Arc Soundbar via Bluetooth or Auxiliary cords. 

Jukeboxy Music for Business service in the SONOS Control app is simple to install and connects to SONOS products within a few minutes. Jukeboxy can be seamlessly paired with all your SONOS speakers for simultaneous music across all the areas when speakers are grouped. Or, you can play different music in different areas with multiple Jukeboxy accounts under one SONOS Control app. 

Read more about “Sonos for Business“

With this simple setup, you can choose the best soundtrack for your business from over 300 expertly curated playlists. You can also custom create playlists by mood, decade, tempo, and genre with the Jukeboxy DJ Set that will perfectly suit your brand.

Additionally, you can create a weekly playlist schedule by daypart with multiple playlists for a more extended play and non-repetitive music. 

With all these benefits, Jukeboxy and SONOS create an unmatched atmosphere that is only available for your company when using SONOS products, such as the Arc Soundbar.

Package Includes: 

• (1) Arc
• (1) Power Cable
• (1) HDMI Cable
• (1) Optical Audio Adapter

Sound system for playing music in Restaurants (Value Option):

Polk Audio OWM3 Multi-Angle Speakers and Onkyo TX-NR757 Multi-Zone Receiver ($635 – $935)

When streaming music for business in a restaurant, volume is usually a top concern. Most patrons prefer restaurant music not to be too loud or overbearing – it should truly be in the background. 

Polk Audio OWM3 Multi-Angle Speakers are top of the class in quality and price for background music in a restaurant. By purchasing just a few of these speakers for your restaurant, your business can play music in the background without breaking the bank. When it comes to audio quality, these speakers are competitive enough to any top brand speaker while still at a value price. 

The speakers have multiple mounting options, which give you the flexibility to fit your needs:

• Angled wall mount
• Corner mount
• Horizontal wall mount
• Vertical wall mount
• Shelf mount
• Horizontal shelf mount

You can purchase an optional articulating bracket for ceiling or swiveled wall use. 

There is no bundle package available for this setup. You can purchase the Polk Audio OWM3 Multi-Angle Speakers directly from Polk Audio and the Onkyo TX-NR757 Receiver from Amazon.com or any other retailer.

Speakers for shop: Sound system for playing music in Restaurants (Highest Quality Option): 

JBL 24 drop-ceiling speakers with Rockville 6-Zone Multi-room Amp ($2,622.30)

To achieve the right atmosphere for your restaurant, look no further than this JBL setup. These top-of-the-line drop-ceiling speakers will fully immerse your customers in the music without it being too loud or obnoxious. 

With 24 speakers in all, this setup can efficiently serve a large restaurant or any other large space needing a high-quality sound system for streaming music in a business establishment. 

The 6-zone multi-room commercial amp allows routing any source to any zone(s) and selecting individual volume levels for that zone(s). The amp has both RCA AUX input and Bluetooth capability. 

For a large restaurant setup, it truly doesn’t get much better than this package from JBL.

Package Includes: 

• (1) Rockville RCS350-6 350-Watt 6 Zone 70v Commercial / Restaurant Amplifier/Bluetooth
• (12) Pair JBL LCT 81C/T Commercial Drop Ceiling Tile Speakers for Office/Restaurant/Cafe

Bonus Read: How Does Music Affect Business? Click here

Sound system to play music for retail stores (Value Option):

6 Bose FS2SE Wall Mount Speakers with integrated zone amplifier ($1,500 – $2,500)

Retail store sound system usually requires louder yet crisp sounding audio equipment. That is why retail store speakers make the most significant dent in one’s pocket. There needs to be a decent number of speakers to create an even sound distribution, and they need to be clear. 

These Bose speakers with IZA 250-LZ Integrated Zone Amplifier would be a good fit for smaller retail stores with excellent peak volume and crystal-clear audio. 

Also, the compact amplifier with this system allows for less confusion and a more streamlined operation that any staff member can easily operate.

Extra: 5 Reasons Why You Should Play Music in Your Retail Store. Click Here

Package Includes: 

• (6) Bose FreeSpace FS2SE surface-mount loudspeakers
• (1) Bose FreeSpace IZA 190-LZ integrated zone amplifier
• (1) Bose ControlCenter CC-2 zone controller
• (1) 500′ of West Penn 225 16/2 non-plenum audio speaker wire

Sound system to play music for retail stores (Highest Quality Option):

Bose 8-inch Ceiling Speakers with 4-zone Pure Resonance Audio Bluetooth Mixer ($7000 – $8000)

This system has got you covered when it comes to a top-of-the-line audio setup for larger retail stores. This Bose speaker package allows the speakers to connect to the Pure Resonance Bluetooth Mixer in a total of 4 independent areas while having the ability to cover up to 14,000 square feet. Depending on the size of the space, you can add more speakers when needed. 

The setup includes Bose ceiling and wall-mounted speakers, allowing for a fully immersive soundscape in top-of-the-line audio quality throughout the store. The included amplifier, while very advanced, is also simple, easy to learn, and easy to operate. 

There is no bundle package available for this setup. You can purchase the Pure Resonance Bluetooth Mixer Amplifier directly from Pure Resonance Audio and the 8-inch ceiling speakers from Bose.

Coffee Shop Speakers

When purchasing a sound system for your business, there are many things to consider, and the process can feel overwhelming. We tried to provide guidance and clarity of the many choices available as you begin enhancing your customer environment with these suggestions. We hope that the recommended sound systems above will guide you to a successful decision and, more importantly, improve the customer experience and help grow your business.  

If you prefer to leave the guessing to an expert and work with an Audio/Video equipment provider, we would be happy to connect you with our global solution partner for a commercial sound system and a professional installation. Just give us a call or contact us.

The post Speakers for Shop: The Best Sound Systems for Stores and Restaurants in 2023 (UPDATED) appeared first on Jukeboxy Blog.

“Penicillin cures, but wine makes people happy.” — Alexander Fleming, the Scottish bacteriologist who discovered penicillin, said.

Wine is the second preferred drink of US adult consumers at around 30%, followed by hard liquor. Many say drinking wine helps them unwind after a stressful day; it is also the number one choice of host gifting. And remember, drinking wine engages our five senses, from hearing to sight. 

Owning a wine shop is a great way to combine your passion and knowledge for a successful business while earning a living at the same time. Who could ask for a better job than discovering new wines, traveling to vineyards, talking to customers, and recommending favorite bottles? Let’s not jump to conclusions just yet. Having an interest in wine does not ensure success in selling it.

If you plan to open a wine shop, you should consider each step for a successful business. The process may be scary and challenging, but it is worth it if you’re willing to work through it. You may have some knowledge about opening a wine shop already, but there are many aspects that you need to put together. In this article, you will learn about the various steps of opening your wine shop.

Our recommendation: trust yourself and don’t listen to all the naysayers. You can do it if you are thorough and if you take your time in planning.

Make a business plan

Entrepreneurship success depends on a clear plan. You will be able to uncover some unanswered questions and map out your business’s specifics. Refrain from reinventing the wheel. Learn how things work by asking an expert. Below are a few things to keep in mind:

• opening costs and ongoing expenditures: rental fees, salaries, equipment, etc.
• determine your specific target audience
• pricing, profit expectation
• business name, registration, permits, and licenses
• commercial space: location, size, accessibility

Legal tasks

This part is the least fun, but it is the most important one. It is probably also the one that will take more of your time than any other steps. There are legal requirements and permits to start any business. However, you will need additional licenses like a liquor store license for a wine store. For that reason, allow extra time for this task and make sure to do the following: 

• Choose a business structure
• Register your business
• Get federal and state tax Ids 
• Open a business bank account 
• Get necessary permits and licenses
• Acquire business insurance
• Apply for a license issued by your State’s Division of Alcoholic Beverages and Tobacco, Bureau of Licensing
• Subscribe to a commercially licensed background music provider

Pick your location for your wine store

No matter how impressive your wine shop idea might be, you may fail if it doesn’t have a fantastic location with lots of foot traffic. When searching for a store, consider the neighborhood, the easiness of parking, the foot traffic, and most importantly, the competition. If there are more wine shops within two miles of your store, you may have no choice but to compete on price and the target market. It is all about the location! The following points can help you in your decision:

• Consider a location with many residential buildings around
• See if there are any stores in your budget in a city center where there is lots of foot traffic
• Size – make sure you have enough space for storing a variety of wines both on the shelves and in storage
• Mood – you should choose your shop’s layout to align with your concept and your brand’s identity

Increase sales with add-on merchandise

Most successful wine shops offer more than just wines. They increase sales with complimenting merchandise like wine openers, wine magazines, snacks, and other alcoholic beverages. You can also increase the revenue when you find ways to make better use of the physical space you have such as wine tasting events, live music to attract more customers, a corner for wine-related products, and so on. Talk to your customers and get feedback; they will be happy to tell you about their needs and what they would like to see.

Stock your wine inventory

A well-stocked wine shop is an essential aspect of the business. The start-up inventory and cost will vary depending on the size of the store, international and high-end vs. locally sourced and inexpensive wines. Depending on the location of the store, you can determine the budget and inventory variety. Create your start-up inventory by:

• Selecting wines in various price ranges for popularity and a smaller selection of exclusive wines
• Coming up with a start-up budget and sticking to the budget
• Researching different products and prices based on your shop’s needs
• Applying for 30 or 60-day payment terms with the distributors

Launch a website and create social media accounts

Websites and social media accounts are a must for every business today. Establish your wine shop’s presence on the internet by buying a domain. Inform your visitors about the location and hours of your store via your website. Give customers access to inventory details so they can find what they want. Your store should contain a page that tells the story of what the store means to you. Use Instagram and Facebook platforms to promote your business with local ads, targeting your preferred audience.

Create a welcoming atmosphere in your wine shop

Visit other stores that consumers frequent and observe these shops to understand why they work. Visit less popular wine stores to see what they are doing wrong and avoid repeating their mistakes. Take notes and write down ideas constantly. Take your time to go through your notes and implement all the best things you have observed and learned. 

Once all the equipment, design, and stock are ready, it is essential for a thriving wine store to implement one more aspect. And it is the background music. It will not only set the mood in your wine shop, but it will also unknowingly direct your customers to purchase specific wines. Research suggests that when French music was playing, French wines were the first ones to sell out that day. 

Can you afford to miss out on the ambiance that music can create? The answer is no. It is proven that background music in business – any type of business – can boost sales. You want to set the tone of your brand with a fitting soundtrack for your business and target market. For example, suppose you are selling high-end wines, international music or classical music will create a high-end atmosphere and help increase the sales.

Background music for your wine shop

As for the background music, it must comply with the legal requirements and Copyright Laws. You cannot use personal use licensed music streaming services like Apple Music, Spotify, or Pandora Music. You must choose a music streaming service with a business use license.

Bonus Read: We have a guide about “Can you use Spotify, Apple Music and others for commercial background music?”

That’s where business music streaming services like Jukeboxy come into play. You can get licensed background music from major labels and indie labels as well as ASCAP, BMI, SESAC, and GMR with a subscription to Jukeboxy Music for Business. With Jukeboxy, your wine store will be 100% compliant with Copyright Law for streaming background music and all for only $24.99 per month.

What is a BMI licensing for businesses, and why do businesses need to comply with Copyright Law? Read more…

And an interesting fact to conclude our article; research shows that background music affects the taste of wine:

• When there is powerful and heavy background music playing, the perception of wine is enhanced as rich and powerful.
• Those who listened to refined background music were more likely to perceive the wine as subtle and pure.
• Background music that is zingy and refreshing can enhance the perception of wine as more poignant and freshening than when there is no background music.
• When mellow and soft music is played, it affects how the wine is perceived, unlike no music played. 

When organizing a wine tasting event in your wine shop, paying attention to the background music is a good idea. With Jukeboxy, you can change the music instantly from your mobile phone or online dashboard to match the day’s events and your clientele. With over 45 million song library and 350+ expertly curated playlists, it’s a guaranteed success! 

Get FREE 14 Days Trial, Sign up now

The post A Step-by-Step Guide to Opening a Wine Shop appeared first on Jukeboxy Blog.

Music is a great way to improve mood, promote teamwork, and create a more positive work environment. And more importantly, if you’re a business owner, it can help you attract more customers. Background music is one of those elements that some people think it’s not a necessity. However, background music in business can make – or break – a shopping experience.

Let’s check out the statistics

• In general, 84% of people believe that background music creates a positive atmosphere.
• 90% of customers would choose a music-playing store over one without.
• In a survey, 69% of consumers said playing pop music improved their shopping experience in-store, while 64% said playing rock music improved it.
• According to one research, 77% of businesses believe their staff is more productive with overhead music. 
• Compared to a random music, a brand-fit soundtrack increases sales by an average of 37%.
• When a random mix of hits played, the sales reduced by 4.3% compared to no music at all.

Reasons why playing the right music will benefit your retail business

Customers are more likely to return when the music is right

Research shows that when the music matches the brand, the consumer will remember the brand, and 31% of customers would return to a business if the music was right. 

Reduces the perceived wait time

When it comes to your store, silence can make waiting in line seem like it lasts forever, just as silence makes a phone hold time seem longer.

Increases the time customers spend in stores

Music in your store has the effect of retaining customers for longer. In addition to filling the space, it enhances the comfort of the environment. A recent study shows that when music was playing in a store, customers stayed for nearly 42% longer.

Has an impact on shopping speed

Music with fast tempos encourages customers to move faster and buy faster, while slow music makes them shop in a slower pace. When choosing the soundtrack in your business, it’s a good idea to determine how quickly you want your customers to shop.

Music conceals the voices and movements around

Background music helps retail shops to create personal space for their customers by masking the movements of other shoppers and the staff. According to the experts, the best background music for retail shops is when the consumer doesn’t remember what was playing. It means that it wasn’t intrusive, loud, or annoying, but it was pleasant to shop around. 

Improves employee productivity

In-store music is not just for consumers; it has a direct effect on the employees as well. You can boost employee motivation, concentration, and productivity with a successful music strategy. 

How to get it right?

Choosing the right music that fits your brand

The type of background music in businesses can trigger specific purchases. Purchasing more expensive items was found to be influenced by classical music, for example. The reason could be that classical music elevates feelings of quality and elegance, thus influencing purchasing decisions. Consider playing classical tunes as background music for a high-end retail store. According to a published study, more French wines were sold when French music was playing in a wine store. It was surprising to learn that the shoppers had no idea that the music affected their wine choices.

Your playlists should appeal to your target audience

Find the soundtrack that best matches your brand and explore further by understanding your consumer base. Think about how the background music will affect your target audience. Your background music playlist should include songs and sounds relevant to your ideal shopper’s preferences and interests. You should choose the music playlists based on their tastes and eliminate the songs or genres that aren’t appropriate.

According to another study, consumers in grocery stores who heard slower music purchased more items than those shopping with fast music. When the music was in a minor key, they spent even more. Do you have a music strategy that supports your specific sales goals?

If you are looking for music for your grocery store click here.

Integrated overhead messaging provides seamless communication

You can include branded audio messaging in addition to the background music in your retail store. Strategic overhead messages can maximize your sales goals. With in-store audio message advertising you can:

• Inform your shoppers about sales and specials
• Promote your products and services
• Highlight specific departments

Bonus Read: Click Our expert spent time to research and write a guide on why do brands need to pay attention to in-store audio advertising to read.

Things to avoid

Avoid using your personal playlists

Choosing your store’s music based on your personal preferences is a bad idea. While you enjoy a particular style of music, it doesn’t mean that it is the right choice for your shoppers. Also, you should make sure that the employees and store managers don’t change the music based on their personal musical tastes. Customer preferences always determine the best background music for your store. Let them hear what they want. 

Avoid frustrating your staff with repetitive music

Your customers’ favorite shopping music should be your top priority. However, it would be best if you also considered the mood of your employees. Your store staff is subject to overhead music for a long period of time. Your store may suffer from poor performance when it plays repetitive and unpleasant music for your team. 

Avoid using music services that are not licensed for business use

It’s important to know that it’s illegal to broadcast music in public places like a store without a specific license. Therefore, business establishments are prohibited from using personal music services such as Spotify, Pandora, and Apple Music. Doing so can lead to severe penalties, such as monetary fines up to a hundred thousand dollars.

Need to know: legal and licensing

Music copyright laws are strict for any public performance of a published work. When you stream music using a computer or an app, you might not think your business is publicly performing music. However, the legal definition of public performance includes any instance of that song being played publicly before a significant number of people.

Public Performance Licenses (PPL) are required to play music in public where customers and employees are present. How can you obtain this PPL license through the easiest and most cost-effective way to play music legally in your store? The answer is Jukeboxy – a commercially licensed music streaming service provider. 

Jukeboxy gives your business access to an extensive music library, professionally curated soundtracks, and smart tools to play great music with a legally regulated public license. Any establishment that plays music for its customers can benefit from Jukeboxy Music for Business. You can try the service for free and set it up in no time!

Join Jukeboxy Music for only $29.99 a month or let’s have a FREE 14 DAYS TRIAL.

The post How to Boost Sales with Background Music at Your Store appeared first on Jukeboxy Blog.

What essentially defines the atmosphere of a café, shop, restaurant, or even a workplace? Music. Most business owners solve the music issue by turning on the radio or playing music through their personal music streaming service or their music playlist on their device. Apart from being illegal, this is unprofessional and possibly not sufficient for achieving the desired effect of creating a pleasant atmosphere. You should not make this mistake; read on.

Background music is a powerful marketing tool in a business. If you own a business, chances are you’re already using music to help your company grow. But, just because you’re already streaming music doesn’t mean you play the fitting soundtrack for your business. There’s a lot you need to know about music to run a successful business, and that’s why we’re bringing it all together in this guide.

Beginner level: How to legally play music in your business?

Not choosing a reliable source of music is the first mistake many business owners make. You need to stop thinking of Spotify right now as your choice of music streaming service in your business! It might be an excellent choice for personal use; however, it was never meant for business use. Your subscription to Spotify does not cover commercial music licenses; it only covers private use licenses. What does that mean? It means Spotify is not legal for use in business establishments. Also, it doesn’t give you complete control over what’s playing, especially if you’re not on-site. YouTube, Pandora, and Apple Music both fall into this category.

When a business chooses to play unlicensed music on their property, there is a potential fine of $150,000 per song played. Yes, you read it right; per song! ASCAP, BMI, GMR, or SESAC are often suing companies for ignoring the Copyright Law and using personal music services without obtaining a Public Performance License (PPL).

When you subscribe to a service like Jukeboxy, the music streaming service designed for businesses, your music will be licensed for commercial purposes. As a result, there is no need to worry about BMI, ASCAP, or others anymore. Moreover, you will be able to control what is playing and when it is playing from the remote control app. Rest assured, you will always have the right ambiance in your store or coffee shop.

Intermediate level: How the cheapest option is usually the most expensive

Suppose you are already aware of the background music licensing law and looking to find the right music service for your business.  

A common mistake the business owners make; they tend to choose a business music service that is advertised as less costly than others. The truth is these services eventually become more expensive when you need additional services like; multi-account dashboard, in-store audio messaging, or transfer your own playlist. And, usually, these services have a limited music library, limited technology to meet business needs, and poor customer service. 

Taking a few things into consideration can help you decide which music service to get.

• What type of device is required to stream music with your business music subscription? When a provider offers multiple platforms to stream music from, you can eliminate the cost of buying a new device and use the one you already have.
• Are you planning to include in-store audio messaging to play in between songs and advertise upcoming promotions? If you like to reach out to your customers with in-store audio messaging advertisements, choosing a provider that includes the service in their pricing will eliminate additional hidden costs.
• Are you looking to work with a music curator for a branded and custom playlist unique to your brand? Knowing the cost of the music curation service beforehand will help you determine your budget and future expenses.

It will also help if you learn about the streaming audio quality of the service beforehand. Low-quality streaming will not make much impact as higher-quality music streaming, and you may not achieve the atmosphere you are hoping to create. 

While choosing a service for business music streaming, make sure the streaming platform you prefer is available as an app for mobile devices and computers. This way, you can use one of your available devices without worrying about additional costs, such as purchasing the provider’s hardware for music streaming. 

Knowing about the costs of extra features such as dedicated support, audio message option, or curated playlists should also be considered when deciding on the background music service. 

Choosing a cheaper subscription may seem appealing, but you may not be getting the services you need. Additional services can easily double your subscription fee if you wish to use them. So, a service that appears cheap on the surface turns out to be much more expensive than it would be elsewhere. If you choose a provider, make sure that the monthly subscription fee includes all the additional features and services.

A good example is Jukeboxy, where a monthly subscription fee of $29.99 will get you all the additional services. Such as a remote-control access, extensive music playlist options, in-store audio messaging, multi-account dashboard, multi-account discounts, and a dedicated account representative for quick and easy communication. No hidden costs, no misunderstandings. All in one.

Click here to read more about Jukeboxy features.

Pro level: Finding the best music streaming service that fits your brand

You probably have tried multiple services already or subscribed to the same business background music service for years. However, you are also aware that other services with newer technology and more tools can help you minimize the time spent on music management. And, you are now considering switching from your current subscriber and finding the best music streaming service for your business and your needs.

Knowing that using a commercially licensed business music streaming service saves you thousands of dollars a year and prevents copyright infringement, you are not too worried about the cost of the service. 

When searching for a business music solution, asking a few questions would help you eliminate the ones that are not a good match pretty quickly.

• Do they cover all the PROs like ASCAP, BMI, SESAC, and GMR?
• Does the service have an extensive music library? 
• Do they have the music genres and soundtracks that are working well for my business?
• Do they update their playlists regularly?
• Is customer service available during my business hours? Or, how easy it is to communicate with the company when I need assistance?

When a provider checks all the items in your list, you should also consider the free trial option. If there is no credit card required during sign-up, you can quickly start trying the service. If the music service is not a good match for your brand, you won’t have to worry about the trial cancellation and a possible charge on your credit card.

Sign Up for 14-Day Free Trial

However, finding the right service provider is not enough to ensure your business delivers a professional music experience. If you want an outstanding music experience in your retail space, office, or restaurants, here are some tips to consider:

Businesses are all unique

Hence, it would help if businesses chose the soundtrack based on who is frequenting these establishments. For instance, a relaxing mix of music usually works well in reception areas, hotels, spas, and medical offices. While shopping centers, grocery stores, and bars typically provide faster and more engaging music.

Volume matters more than you think

Music should be loud enough for people to hear it, but not so loud that it drowns out conversations. If you install speakers in changing rooms and restrooms, make sure the volume is slightly lower than in the rest of the venue. Speakers near a cash register are not a great idea. You may have difficulty communicating with your customers and prevent a possible cross-selling opportunity. If you are planning to install speakers near a cash register, make sure to stream music at its lowest volume level. 

Zone your music

If you have interior and exterior areas, or rooms with different vibes, it might be a good idea to play different kinds of music. Music zoning is where different types of music play in other parts of a store, office, or restaurant to appeal to specific consumers. It is a common practice in business establishments to engage with different clientele. you can read how Jukeboxy manager app covers all these things.

For the acoustics, consider the surfaces

Nothing can make or break the sound of your background music more than room acoustics. Depending on your venue, the sound will differ. What type of surfaces are there: soft or hard? These have a significant impact on the sound distribution than you might think. 

One more thing: speaker location is everything. Experimentation is necessary to achieve the perfect sonic effect.

More speakers, more experience

Consider buying more speakers and playing music at a lower volume if you have the budget. The sound will be less intrusive that way. Imagine that the music in your business is like light, and the speakers are like spotlights.

Final thoughts

You need to play music in your business to attract new clients, keep your current client base happy, and remain competitive in a saturated market. Whether you are a business owner or an employee, a good understanding of music streaming can help you reach your goals.

It might seem complicated as it is simply not the same as playing music in your home. There are multiple things to consider before choosing the best business music streaming service for your needs.  

However, you can play music in your business like a pro with Jukeboxy in 10 minutes. The service is easy to set up and effortless to start playing the fitting soundtrack for your brand. 

Jukeboxy Manager App, which you can download from your device’s app store, helps you manage the music at any time and from anywhere. Within minutes, you can download, set up, and play 45+ million songs from Jukeboxy!

When you get your business’ music right, you will attract more customers and generate more sales. Jukeboxy can be an excellent partner in this endeavor.

The post A Guide to Playing Music in Your Business: From Beginner to Pro appeared first on Jukeboxy Blog.

We’ve all heard the old saying, “music is the lifeblood of a business.” If you’re worth your salt in the corporate world, you’ve made the business decision to use copyrighted music in your business, and you likely have invested in the proper equipment to do so. This is because you probably know that consumer experience changes with background music. The following facts show how music affects your business

• if customers feel the music is well selected, 40% of them spend more time in the store, which leads to more sales
• 31% return to the store if they enjoy the music
• about half of the customers leave the business establishment because the music selection bothers them, and a third of them do not return ever
• the best retailers in the world agree that music enhances their brand personality

It doesn’t matter if you operate a restaurant, a hotel, a retail store, or you need music for a bar – background music is definitely a great way to boost your customer experience. Your employees and customers will both appreciate a great in-store musical atmosphere.

That’s probably no surprise to you. However, it may come as a surprise to you that 80% of business owners are unaware that B2C music services are not licensed for commercial purposes. It means that Spotify, Apple Music, or Pandora cannot be played in restaurants, gyms, and stores.

The rise of streaming music services like Spotify and Apple Music has put an end to the days of illegally downloading music. On the other hand, it’s not widely known that streaming background music for business purposes is subject to entirely different rules than listening to music at home. How familiar are you with the legal background of music commercial use?

These questions come up all the time when this topic arises:

“Can I play Apple Music as background music in my coffee shop?”
 “It is legal for my business to play Pandora in my gym, isn’t it?”
 “Can I use Spotify playlist in my bar to play background music for my guests?”

In a nutshell… obviously not! Let’s look at the hard facts. With the ongoing war against illegal music streams, it’s more important than ever for businesses to be aware of the legal options available to them.

Background music in business and copyright laws

Music streaming services are legally required to pay artists fair license fees to use their musical work under copyright laws. Pandora, Apple Music, Spotify, YouTube, Amazon Music, and other mainstream streaming services meet the requirements for private music playback.

Nevertheless, you should be aware that these B2C streaming services don’t pay the higher license fees, corresponding to the broadcasting rights, for the public reproduction of music in a business. Thus, you can use these streaming services at home, but you cannot use them in a commercial setting, such as a shop or in a bar. These services do not belong in a commercial context since they only pay artists a small amount per stream, a micro compensation per each unique listener at home.

According to the law, music may not be broadcast in public places like a hotel, gym, café, or store without a specific license. Therefore, businesses cannot use Spotify, Pandora, Apple Music, or any other personal use music service in their establishments. Doing so may result in severe penalties, such as monetary fines ranging from a few thousand dollars to more than a hundred thousand dollars.

Per song!

Companies are sued frequently by ASCAP (American Society of Composers, Authors, and Publishers), BMI (Broadcast Music, Inc.), GMR (Global Music Rights), or SESAC (The Society of Composers, Authors and Music Publishers of Canada). Why? Because they ignore the law by using personal use music services and don’t acquire the necessary licenses for background music for business. Business owners who choose to play unlicensed music on their premises without permission can be held accountable for $150,000 in damages for each song played.

For your customers and employees to enjoy your music in public places, you should have a Public Performance License (PPL). Considering the high fines, it’s not worth the risk of a few dollars a month to get a business license for streaming. We’ll tell you below how much the legal way will cost you. Keep reading!

Bonus Read: What is a BMI licensing for businesses, and why do businesses need to comply with Copyright Law?

How to get peace of mind: use a legal music service in your business

Obtaining the public performance license for playing music in a business can be accomplished in several ways. Depending on your needs and budget, you can choose the right path:

• Business owners have traditionally had to negotiate licensing fees directly with each major Performance Rights Organization (PROs). Over $2000 per year is easily spent on this option, and it requires a great deal of work and effort.

If you would like to obtain blanket music licenses for businesses offered by all four PROs, you can subscribe to a licensed business music provider for a convenient monthly subscription fee.

If you’re looking for convenience and cost savings, there is no doubt which option is the best.

Save thousands of dollars with Jukeboxy

… and prevent copyright infringement.

Solving the above problem is relatively straightforward. You need to find the best Spotify music alternatives for your business. Rather than making you search for too long, we will show you the answer. The solution is to subscribe to Jukeboxy, a licensed business music provider, which you can try for 14-days for free. 

Over 350 professionally curated playlists and 45+ million fully licensed songs are included in the Jukeboxy subscription package priced at $29.99 per month. That sounds a whole lot better than thousands of dollars a year, doesn’t it?

The perfect three-in-one: low price, in-store audio messaging, legal business music

Using a web browser or apps, users can mix unlimited playlists, schedule background music by day-part, and control background music remotely with Jukeboxy. The app lets users manage multiple accounts from one platform, send audio messages to play in-store for marketing purposes, and create their own playlists based on moods, genres, and decades. You can also use Jukeboxy in SONOS speaker systems.

Can I Play Spotify in My Restaurant? 

Playing Spotify in a restaurant or any other commercial establishment is generally not permitted under Spotify’s terms of service. Here’s why:

1. Spotify’s Terms of Service:

Spotify is intended for personal use only. According to their terms, the service is designed for private, non-commercial use. This means playing Spotify in a public setting like a restaurant violates these terms.

2. Licensing and Copyright Laws:

Commercial establishments need to comply with public performance rights. When you play music in a business, you need to have the appropriate licenses from performing rights organizations (PROs) such as ASCAP, BMI, and SESAC in the United States. These organizations ensure that composers, songwriters, and publishers get paid when their music is played publicly.

3. Business Music Services:To legally play music in a restaurant, you should use a service specifically designed for commercial use. These services provide the necessary licenses and often offer features tailored to business needs, such as curated playlists and background music solutions. 

4. Consequences of Non-Compliance:

Playing music without the proper licenses can result in significant fines and legal action. Performing rights organizations actively monitor businesses to ensure compliance, and they can take legal steps to enforce licensing requirements.

Using a service like Jukeboxy Music ensures that you are compliant with copyright laws, providing a seamless and legal music experience for your customers. 

Jukeboxy’s expert music curators have designed playlists for businesses of all sizes, including Fortune 500 organizations, and are happy to help you create the fitting soundtrack for your company. Jukeboxy offers background music solutions for hotels, coffee shops, spas, grocery stores, restaurants, retail stores, practically all types of businesses.

Final thoughts

Goldman Sachs forecasts a $75 billion streaming market by 2030, with a consumer market increasing from 370 million to 1.2 billion paying customers. If enough people become aware of and adopt the B2B model, the sector’s leadership will be able to bring a significant amount of change in the music business globally, and musical artists, composers, songwriters will receive the royalties they deserve. 

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Bar Music

Bars provide us a social getaway; we connect with friends, make new friends, watch sports games, listen to music, play games, dance, wind down and have fun. 

What makes a bar our “favorite” bar depends on our likings and is very much aligned with our daily choices. If we are a high-end cocktail type of person, a speakeasy bar would usually be our first choice. If we are more of a beer and games type of person, we prefer a sports bar where we can also enjoy watching sports games. 

Whats a song bar? A bar’s success involves many aspects: the decor, atmosphere, menu design, lighting, quality of service, and bar music! 

Many bar owners spend months creating the “perfect” venue and pay attention to most of the details but often ignore one of the essential parts of a bar experience; the soundtrack for bars that aligns with their brand and their customers. 

In this article, we’ll talk about different types of bars, their target audiences, and what kind of music programming would best fit these venues. 

Different Generations Like Different Music

One of the crucial parts of creating the soundtrack for your bar is knowing your target audience. The following well-researched information can help you to find suitable playlist programming for your restaurant or bar. 

Generation X: 

Gen X was born between 1965 – 1980, and they are currently between 41 to 56 years old. There are about 65 million Gen X in the U.S.

The soundtrack of Gen X ranged from dance to pop music, punk to glam rock, new wave to Eurobeat, alt-rock to rap. Then there was the “grunge” music in the early 90s that emerged from Seattle. It wouldn’t be wrong if we called Gen X music a “mixtape.” 

If your bar’s audience fell under this category, playing a mix of different genres will create a vibe that will make all your customers happy. 

You can schedule multiple playlists for a rotation of different genres and artists. Some will like Nirvana, some TLC, and others will like Fatboy Slim. Regardless of their choice of artists, hearing familiar piece of music from their youth will make this group happy and generate returning customers.

Generation Y or Millenials: 

Gen Y was born between 1980 – 1994/6, and they are currently between 25 to 41 years old. There are about 82 million Gen Y in the U.S. 

Millennials are more diverse than the Gen X generation, and their musical taste reflects this diversity. Their favorites include traditional genres like R&B, Hip-Hop, and Top 40 Pop. However, this generation loves their K-Pop, J-Pop, Regional Mexican, Bollywood, and Contemporary Spanish music as well. It is no surprise that today’s charts include multicultural artists like BTS, Bruno Mars, Selena Gomez, Bad Bunny.

However, it is important to remember that this generation has split into two groups for marketing purposes. Gen Y.1 includes the younger generation in their early adulthood, aged between 25 to 29 years old. Gen Y.2 consists of the older generation who have mostly settled down and have families of their own, aged between 30 to 40 years old. These two groups have different likes, interests, and priorities. 

If your target audience falls into this group, it’d be a good idea to stream mix genre playlists from the 80s to the present day like 50cent, Rihanna, Lady Gaga, Justin Bieber.

Including multicultural artists like Blackpink, Daddy Yankee, and Anderson. Paak will align with the younger and diverse generation of this group.

Generation Z: 

Gen Z was born between 1997 – 2015, and they are currently between 6 to 24 years old. There are about 67 million Gen Z in the U.S.

Gen Z population is the most diverse generation yet. 21+ years old young adults who can enjoy a bar music scene are either in their senior years in college or young professionals motivated by career and salary. Besides being the most diverse generation, a study by Spotify shows that they are also the most curious generation. They are open to discovering older tracks and bands that their parents or grandparents used to listen to piece of music back in the day. 

Billboard’s Hot 100 playlist can give you a great sense of understanding what this generation likes. It’s not a 100% definition of what Gen Z listens to, but it is a great starting point. 

The current Hot 100 chart has R&B, Pop, Hip-Hop/Rap, EDM, Latin, K-Pop, and Country music. A playlist of top chart songs mixed with some older generation music would be a great choice, like; Joan Jett and the Blackhearts’s “I Love Rock ‘N Roll or Selena’s “Amor Prohibido.”

Different Types of Bars Require Different Bar Music

Types of bars range from dive bars to high-end cocktail bars, and there is a difference between pubs, inns, taverns, lounges, and speakeasy bars. For that reason, the “one fits all” type of music is no longer an option, and you shouldn’t settle for that! 

When creating a playlist program for your bar, it’s essential to know what type of vibe and atmosphere your clients expect when they visit your business. Suppose it’s a speakeasy bar, which provides a unique way of experiencing the past; your clients are probably expecting a type of music that reflects the “Prohibition” era. Playing current top chart songs will not make a great impression. We recommend “Vintage Jazz,” which includes the 20s & 30s classic Jazz tracks. 

For a sports bar, we recommend uplifting, high-energy playlists in mixed genres. A playlist schedule consisting of Classic Rock, Pop, Alt/Indie, and Adult Contemporary would be a fitting choice. 

For lounge bars, it’s always a good idea to play downtempo electronic music, which is usually referred to as “Lounge Music” or “Chill-Out”. Depending on the clientele, you can include some “Nu Jazz” and “Bossa Nova” in the mix. 

It’s important to know what your customers are expecting when they visit your business. Knowing your clientele will help you put together a music schedule that will align with your business and help with increased sales. 

When you are in doubt or don’t know where to start, you can always consult with one of our music programming experts. They will be happy to assist you in finding the fitting soundtrack for your business. 

Try Jukeboxy for free today; no cc is required during sign-up.

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When building a marketing strategy, brands usually set a budget for the year, including creative storefronts, social media marketing, ad campaigns, influencer marketing, email marketing, and referral campaigns. Even though these are all crucial parts of a marketing plan, brands usually overlook the power of in-store audio ads that can easily convert into impulsive purchases. 

One of the most important aspects of a marketing strategy for a retail store is bringing people to the store. Once customers are in the store, the marketing strategy continues with the weekly ad flyers, the layout of the products, promotional displays, background music, etc. 

For many years, brands invest in background music for business to influence the consumers’ purchasing behaviors. When the soundtrack is right and fits the brand, the shoppers without knowingly spend more time in the store and browse additional products; thus, they purchase more items.  

However, by implementing promotional in-store messaging and integrating the service with their background music, brands would further influence the shoppers for more impulsive purchases.

6 Reasons Why Brands Should Pay More Attention to Audio-Advertising in 2021

1. Audio advertising is more effective than out-of-store advertising
   Out-of-store advertising is a great tool to bring people to your store; however, you can only promote a few things with these costly marketing campaigns. When you achieve your campaign goal and get more customers to your business, you have an opportunity to sell more with promotional in-store massages. Research suggests that 16% of impulsive purchases are generated by in-store audio messages.
2. Audio ads complement point-of-purchase displays
   Point-of-purchase displays have been around for ages. Printed or digital, they are designed to bring attention to specific brands and special offers. However, a consumer cannot see all the displays in a store. They will see a few for sure while browsing the store and perhaps purchase some additional items, but there will be plenty of other signs that they won’t notice. On the other hand, promotional in-store messages will be more efficient in bringing consumers’ attention to multiple special offers while they are in the store and will result in more sales.
3. Introduce new products and promote your website with in-store audio advertising
   Another research suggests that people retain 90% of what they hear but only 5% when they read it in a text. With in-store audio advertising, you can direct consumers to newly stocked items quickly and cost-effectively. If your business has online shopping option, you can inform your customers about the website through audio ads for further sales.
4. Scheduled audio advertisement creates urgency
   Do you sell products that will be available only at certain hours? You can create a sense of urgency with scheduled audio ads that inform your customers about the “limited time” specials; in return, you will generate more sales with impulse buying.
   
5. In-store audio advertisements can help build an emotional tie with your customers
   It is crucial for brands to communicate with their customers and build an emotional bond. According to research, consumers re-visit the businesses that they feel emotionally connected to. You can promote loyalty programs and customer appreciation days with audio advertisements to create an emotional connection with your customers.
6. Communicate with your employees through in-store audio messages
   You can schedule ads to play before and after store hours to communicate with your employees. These messages can help motivate your team for the busy day ahead. Motivated employees will communicate better with the customers, work harder and sell more. As we always say, “happy employees, happy customers”!
   

If you are ready to try this powerful marketing tool combined with the fitting soundtrack that reflects your brand’s identity, we are here to help! 

Try Jukeboxy for free today, no cc required during sign-up.

Must Read: What is BMI licensing for businesses, and why do businesses need to comply with Copyright Law? 

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Suppose you own a business or about to open a new business, and you are looking into streaming music. In that case, you probably have been searching for Spotify for business to find the equivalent of Spotify service that is legal to stream in your business. Well, there is really no Spotify for business, but there are options.

A little background on the U.S. Copyright Act and streaming music legally in your business 

In the U.S.A, Performing Rights Organizations known as PROs are responsible for collecting “performing rights” royalties on behalf of songwriters, composers, and music publishers when their music is broadcasted or performed publicly.

“Performing right” means the right to perform music in public spaces such as restaurants or retail shops through a CD, radio, or a streaming service. To publicly and legally perform or stream the music at an establishment, a song must be obtained from the copyright holder or the PROs. This regulation is part of the U.S. Copyright Act, which requests payments to the music’s songwriter, composer, and music publisher.

Failing to obtain these licenses and not to comply with Copyright Law has severe consequences.

What are the consequences of ignoring music licensing law? 

You will be fined, or worst, you will be sued! When a PRO finds out that you are not complying with the music licensing law, you will be fined! You may say there is no way they can know, but they know one way or another. They find out about store openings, happy hours, live-music events through social media, e-newsletters, and other platforms. 

PROs often send agents to businesses who take notes of the songs that played at the venue and report back to the PRO. If the PRO finds out the venue played songs that they own the rights to, they will contact the business via phone calls, emails, and mail. 

If the business ignores these notices, they will receive a final letter; “Cease & Desist Notice.” The business will have five days to reply to that notice, and if you fail to do so, the worst will happen. They will sue the company and take them to court!

In 2019, XY Bar in Wichita experienced precisely that! BMI sent an agent to the bar and found out that the venue streamed five songs that BMI owned the pieces’ rights. They contacted the business multiple times by phone, mail, and email to help the establishment obtain the music licenses to comply with Copyright Law. When all their efforts have failed, they filed a lawsuit as a very last resort.

According to The Wichita Eagle, the lawsuit seeks an unspecified amount in damages and a trial to be held in Wichita.

Another lawsuit in 2017 against a Washington business was seeking $3,000 to $120,000 for just four songs that ASCAP owned the rights.

Unfortunately, some businesses had to close their businesses permanently because they simply couldn’t pay the hefty fines.

These regulations or lawsuits may sound extreme; however, there is another side of the story to consider. These organizations help songwriters, composers, and music publishers to get paid for their musical work, who otherwise cannot collect the royalty fees. It is a known fact that playing the right music at a business increases sales, as mentioned in our previous article. 

While businesses benefit from the music they played, why the owner of the piece should not? That’s precisely what these organizations are doing, protecting the “musical work” of an artist! 

Since “Spotify for Business” is not available, you still have so many options to stream business-friendly and expertly curated playlists in your business by subscribing to one of the commercially licensed background music providers. These services will help your business comply with the Copyright Law at the friction of a cost and prevent further litigations. 

Learn More About Jukeboxy Music

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BMI Music License (Broadcast Music, Inc.) is a music performing right organization (PRO). It represents more than 1.1 million songwriters, composers, and music publishers from different music genres. PROs collect license fees from businesses that play songs from the songwriters and singers they represent. The establishments required to pay licensing fees for the music that include websites, retail stores, televisions and radio stations, nightclubs, hotels, bars, restaurants, public establishments, and internet or mobile technologies.

BMI Music License

BMI is a music licensor tasked with collecting licensing fees later distributed as royalties to the artists they represent. If you are looking to publicly play copyrighted music, you need to obtain a performing license from the PRO. You can’t play copyrighted music publicly without these licenses. The copyright law insists that enterprises must obtain permission from songwriters, composers, and artists before they can publicly play songs.

Copyrights are classified under intellectual property law. They protect creative content and creative expression, including books, movies, million musical works, drawings, photographs, and software codes. The copyrights are obtained to prevent unfair use of said material and offer financial compensation to the copyright owners. The BMI music license fee keeps the artists in the business and helps them keep creating content.

Ignoring copyright laws, whether knowingly or unknowingly, and using copyrighted material without the proper licensing puts your business owners liable for fines that add up to thousands of dollars or other legal action from copyright licensors like BMI for copyright infringement. By complying with copyright law, businesses keep themselves away from lawsuits that could impact their business and ensure that content creators receive their dues.

BMI licensing costs for an average establishment

The average BMI music license for businesses costs a handsome fee of $250 to $400 annually. This amount could increase up to $2000 depending on a variety of factors. Some factors considered are the size of the business, the number of locations, how many speakers you have in each room, and the maximum occupancy.

For a retail business with a single location covering up to 5000 Square ft. and only four speakers, their BMI music licensing fee would be $460 per year. And the more speakers you have and new locations, the higher the cost goes. However, the BMI music license fees vary and have exceptions for specific businesses and use cases specified by BMI.

The BMI music license only covers content from artists under BMI. You’ll still need to obtain permits from other PROs to play music under their catalog. Since BMI doesn’t hold a monopoly as a PRO, other PROs also issue licenses for artists registered under them. However, this is where the disparity comes in, and the larger you want your playlist to be, the more you’ll have to pay licensing fees. Since PROs do not collaborate, having a license from one doesn’t protect you from lawsuits and fines from the other PROs.

The role of a BMI representative

A BMI representative plays a crucial role in the music industry, serving as a bridge between songwriters, composers, and the establishments that wish to use their musical works. These representatives ensure that all parties involved in the music playing process adhere to copyright laws within the United States. They are responsible for educating businesses about the importance of obtaining a performing license to legally play songs. This support not only protects the rights of music creators but also ensures that establishments are legally covered when they use copyrighted music.

To legally play any commercially available song, you will need all the licenses. For the same type of establishment, i.e., retail business, single location, 5000 square ft. and only four speakers, ASCAP charges $298 per year, and SESAC fees are around that same figure. If the $1000+ annual cost for all licenses and the time spent applying and waiting to seem like a lot, then the fines you will face for copyright infringement are certainly something to consider.

A much cheaper and recommended alternative for music streaming is to subscribe to a commercially licensed background music provider like Jukeboxy Music for Business. Subscribing to one of these licensed providers gives you access to all your favorite tracks at less than half the price and time you would’ve spent on per location licenses.

What happens if a business doesn’t pay for BMI licenses through BMI or a BMI licensed background music service provider like Jukeboxy?

Tempting as it is to play music without paying licensing fees, the legal action taken by the PROs for copyright infringement will cost your company a lot more than the price tag of the license. The public performance, playing the music of any type on your premises, whether performed live or streamed over the speakers, is covered under copyright laws. If you want to play it, you have to pay for it. Suppose investigators of the PROs discover your business has played music without obtaining the necessary licenses. In that case, they might reach out to you requesting payment for the musical works played or take legal action in the form of a lawsuit.

The financial consequences of ignoring the licensing laws are severe. For establishments not licensed under the individual PROs like BMI or licensed music streaming providers like Jukeboxy, the fines range from $750 for every unauthorized playback instance. This fee can go upwards of $150,000 when the court finds out you did it willingly and knowingly that it was illegal. If you lose the case—which usually happens—you will have to pay the PROs’ legal fees.

Paying for a BMI music license, whether directly or through a business music provider, keeps your establishment on the safe side of the copyright law. When it comes to music licensing laws, ignorance of the law is not the absence of the law.

Other players in the music licensing sector

Like BMI, there are several other organizations like ASCAP (American Society of Composers, Authors, and Publishers) and SESAC (Society of European Stage Authors and Composers). Together, they are tasked with licensing the copyrighted works of songwriters, composers, and music publishers. They collect the royalty fees and distribute them to the artists.

Combined, they represent more than 20 million artists in the United States, with each PRO charging different music licensing fees to play musical works from their catalog. 

Like BMI representatives, all other PRO’s have investigators identifying establishments playing unlicensed music from their catalog. They will attempt to obtain the fees or take legal action for non-compliance. Licenses from every PRO will fill in the gaps not covered by another PRO and give you access to more music to play, which could be expensive. A subscription to a licensed music streaming provider, like Jukeboxy, will cover the copyrighted music from all PROs libraries. 

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The dynamics of marketing are changing based on recent research that claims decisions are influenced profoundly based on one’s emotional attachment to a particular environment and less because of rationality.

Therefore, it is significant that a company puts in a lot of effort to portray a positive image of its brand to the customers and hit their subconscious mindset. Business owners make sure when customers visit a store, they shall feel comfortable enough to shop in their comfort zone and feel relaxed at the same time. 

One of the significant contributors to provide this relaxed yet enchanting atmosphere is the music. Almost every store, hotel, restaurant, and bar have background music playing for their customers to create this atmosphere accordingly. It is the new norm for nearly all brands around the world.

Impact of Music on Customer’s Behavior

A recent article in frontier psychology suggests that slow-paced background music helps customers stay in the store for longer, which results in more sales. 

The pace of the music can directly influence the customer’s time spent at the store. It can also lead to having a positive impact on sales.

Music helps to engage customers in the store; it is a way to increase the brand’s value in customers’ eyes. Music is a business marketing strategy that creates an attachment with the customers and the brand, resulting in impulsive buying behavior.

What is In-Store Audio- Marketing?

There is a concept known as in-store audio advertising where customers in the store learn about the current promotions, latest discounts, and many other kinds of news related to the business through overhead messages. 

When customers are highly engaged in purchasing products they have in their minds, they hardly pay attention to the visual advertisements you have in store. Therefore, it might not generate the results that you are expecting. Research suggests that people retain 95% of a message when they hear it but only 10% when reading it in a text. 

For that reason, implementing in-store audio advertising can help businesses to generate additional revenue. 

Interesting? Get 14 days free trial now.

One of the advantages of in-store audio marketing is it can direct your customers to different aisles and particular products rather than what they have in their minds.

In-store advertising can also help customers engage with new products and learn about future promotions. Knowing what is coming will eventually lead them to go back to your store sooner than later. 

However, it is crucial to place engaging messages so that the customers are not put off because of it; instead, they shall be intrigued by it.

Engaging Playlists Tailored to the Atmosphere

When you go to a salon, you expect the music to be calm and soothing while getting facials or other treatments rather than feeling annoyed by the high-paced and loud music. 

Playing fast-paced or high-volume music in a spa environment would ruin the customers’ experience, and you would probably lose them forever. 

As we always suggest, the music should match the brand’s identity and the atmosphere. 

By combining soothing background music with in-store audio messages, a salon or spa can inform their guests of new services and promotional offers without irritating them. 

Customers who visit salons usually know what service they would like to receive that day. Typically, they don’t bother looking at the brochure to learn more about other offerings. Especially in this digital age, customers usually engage with their phones rather than looking around or engaging with the people. 

In this case, the business needs to find a better way to communicate its promotions and services with the customer. That’s where in-store audio advertising comes in. 

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Why Advertise with In-store Message?

Background music and overhead messages deliver information across customers’ subconscious minds by disturbing their active state of mind. 

Not to forget, overhead messages must be appealing, not disturbing. Depending on the business type, the messages should reflect the sound of your brand. If it’s a sports bar, the message recording should be upbeat, high-pitched, and fun. If it is for a spa, it should be soothing, low-pitched, and calm. 

When a company launches a new product, promoting it with announcements will direct your customers to these newly added items and generate additional revenue. 

Another reason businesses use overhead messages to promote new items or specials is that it is cost-effective. Instead of spending thousands of dollars on a written advertisement, brands can record just one message and play it across all their locations. 

Overhead messages are also environmentally friendly. Tons of papers are used for written advertisements, which quickly goes into the garbage when customers leave the store. Can you imagine how many trees would be saved if every brand goes paperless for their promotions and use overhead messages instead? 

Let’s Get Started with Effective In-Store Audio Marketing

If applied correctly, in-store advertising can influence customers‘ overall experience and indirectly impact their purchasing decisions.

Contact Jukeboxy today to learn more about bringing in-store audio marketing to your location. 

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How Does Music for Hotels Affect Consumer Behavior? ‘To be or not to be’ is a soliloquy from Shakespeare’s masterpiece Hamilton, where he questions life’s value. The same goes for music streaming in businesses. To play it or not. Does music influence shopping behaviors? Do buyers purchase more when they listen to favorite background music? Does music for hotels, restaurants, or retail shops matter? What does science say about it?

 Let’s find some insights into scientific studies.

According to a study in applied psychology, marketers use music as a ‘motivator’ to influence customers to spend more and make purchasing decisions quickly and effectively. 

The same studies found that proper ambiance – the design, scent, and temperature of the place- also becomes a decisive factor in influencing consumer behavior and making them spend more time and energy; therefore, they purchase more.

Music Genre Leads to Changed Perception

How Does Music for Hotels Affect Consumer Behavior? Music influences consumer behavior in so many ways. Musical effects will vary in different types of business establishments catering to the consumers’ age, gender, and personal likings.

According to a study at Cambridge University, people who listen to classical music seem to be more intellectual and wise.

Studies show classical music is also associated with sophistication and expensive taste. In a restaurant, diners are ready to pay more for the same wine bottle when they hear a classical soundtrack than when they hear other music genres. 

While you are selecting the music genre to play in your store, make sure you align it with the products you are selling and your target audience. 

For instance, you cannot play the rock music genre in your luxury products section. It doesn’t go well with the products you are selling and with your target market. The fact is expensive products always go hand to hand with classical and sophisticated music.  

On another note, when you play French music in a wine shop, you will find out that French wine is the consumer’s first choice that day; if you play German music, it will be German wine and so on. Businesses use this strategy to direct the consumer to overstock items. 

If you own a retail shop and millennials are your target customers, opting for upbeat popular music might do the work for you.

Popular Adult Contemporary from different decades will be a great choice if you are selling kids’ clothing. Moms and kids of all ages love popular music. By blending popular music from different decades will target all age groups in your store. 

Another study shows that shopping intentions in a women’s clothing store were greatest when consumers were exposed to happy songs. 

When consumers listen to music associated with their lifestyle, they are more likely to become return customers. It might not be the product that influenced their behavior but the pleasant environment they found in your store.

Pace, Tempo, Volume, and Consumer Reactions

How Does Music for Hotels Affect Consumer Behavior? Setting the right tempo and volume level in your business is as important as the music itself.

According to studies, slower and easy listening music slows down the consumer due to its stress-relief effect; thus, customers stay longer and purchase more. Slow and moderate music also tailors with mental and emotional aspects of life. 

It will result in increased sales, good revenue, high paying loyal customers, and a thriving business. But on the other hand, playing fast tracks in your business will result in quickly moving consumers. 

Bonus: Music Increase Business Sales

Volume and tempo for music do not go with a ‘one-size-fits-all strategy. It varies with the concept of your business. 

For example, fast-food restaurants play high-tempo popular music with higher volume, which aligns with their restaurant’s concept. For a fast-food restaurant, table turnover is crucial; with a high tempo and higher volume music, they achieve exactly that. 

On the other hand, family-style, ethnic, or fine-dine restaurants opt for classical and jazz music to influence diners to stay longer and order more items from the expensive menu. 

Good Read: Importance of Background Music for Hotels

Wrong Music Choice and Consumer Behavior

Music for hotels and other businesses is of extreme importance; it is a budget-friendly marketing tactic. 

When you run ads on social media and write blog posts, consumers understand you are targeting them. But the best thing about music is that it influences the consumers without them realizing it.  

However, the influence can be both positive and negative. It depends on how well you are aligning music with your business. There are certain things you need to keep in mind to get the most out of the music in your store.

Music can help businesses to optimize their sales and generate profitable revenue. But the main point is the right music, at the right time, targeting the right audience.

According to a survey, 51% thought music should fit with the business’s profile. The same study found that 44% of the consumer would never visit the place if they find the music too loud or not suitable for the business’s identity.

If we pay attention to these results, music streaming for businesses is just inevitable. Even more crucial is, the music should match the psychological instinct of your targeted customers. 

Music is undoubtedly going to affect consumer behavior. But it is up to your choice. Are you driving their mood in your desired direction? 

Today, consumers have so many choices, whether in the retail industry, food & beverage, or hospitality, and the competition is not easy. With one wrong choice, you may lose your loyal customers. The same goes for the background music in your business. Many businesses fail to realize their wrong music choice can result in decreased sales and losing potential customers.

How to Decide on the Right Soundtrack for Business

Business owners have a lot to manage. Lead generation, focusing on profit-loss ratio, staff performance, marketing the products, and much more. They also need to keep an eye on their competitors’ moves and strategies. 

Hardly they can manage to focus on the perfect music for hotels, restaurant, or retail shop. But you cannot neglect the influence of music too as it can offer many positive outcomes that are good sales, improved staff performance, and cost-efficient marketing.

That is where Jukeboxy can help you. Jukeboxy is a music streaming company assisting businesses to succeed through their music solutions. Be it a restaurant, retail shop, spa, or a luxury hotel, Jukeboxy caters to all types of establishments with its 45+ million track library and over 350 professionally curated playlists. 

Check out the playlist of music for hotels

Jukeboxy provides a user-friendly service that helps you manage your business’s music from anywhere in the world. Jukeboxy offers a 14-day free trial with flexible and client-focused prices to build a strong and trusting relationship with their clients.

Can you play one music genre in all of your outlets? No! The solution is Jukeboxy’s multi-account dashboard and custom playlist options that will help you to stream the music suitable for your target audience. You can manage the background music yourself or work with Jukeboxy’s music programming team for more focused and targeted music scheduling at all locations.

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Businesses use many strategies to attract new prospects and customers through marketing. These strategies include social media ads, hiring influencers for promotions, and offering customer loyalty programs.

But a potential yet low-cost marketing tactic is usually overlooked, and that is the indoor environment of your business. In-store music can increase your sales as it affects your customer’s decision about what to buy. 

If you have ever been to a luxury or high-end spa, you probably noticed that they spend a lot of time and money improving the ambiance. They also focus on enhancing the enchantment of the surroundings.

The quality of interior designing, subdued lighting, and overhead music in spas never fail to impress the customers. 

Music for businesses has become pivotal in 2020. Being a customer, would you ever want to visit a spa lacking all these glamorous features? 

Can you relax and feel the benefits of your treatment or massage in a poorly designed space and noisy atmosphere? 

Therefore, business coaches and marketers have been using background music as a business strategy. This approach aims to increase brand value in the consumer’s eyes.

In short, music does add value to businesses and helps in increasing sales! 

Customized Musical Playlist

Music for business is a MUST; if you own a busy business, you already know that consumers face uncertainty about how long they have to wait and experience stress during the waiting period. If you are already playing background music in the waiting area, that’s great, but are you playing the right soundtrack? 

Because it is not about the music only, it’s about the perfect music matching the atmosphere. 

The same goes for when diners are seated. If you play repetitive pop songs that don’t match your businesses vibe and identity, your customers will finish up their meal fast and leave without looking at the dessert menu or ordering an expensive bottle of wine. 

Do you think there are any advantages to a shop with music playing? 

Remember, you’re not playing music for yourself; you are playing music for your customers so they can enjoy the time spent at your business. Therefore, understanding your clientele and playing the right music that matches your business matters the most.

Therefore, a customized musical playlist is essential, varying to your customers’ choices and interests. You can reach out to your loyal customers and ask what kind of music they would like you to play. 

You can ask them their personal choices and schedule playlists accordingly. 

When you take their opinion into account, it will make them feel valued, and it will result in loyalty and increased revenue. 

People like you also looking for this: How Does Music Affect Business?

Right Tempo of Music

Yes, music can increase sales, but it can also affect music sales negatively. Many studies have shown the wrong type of music negatively affects human behavior. Shoppers will be quick to shop and leave without exploring other products or slowing down their pace and purchasing extra items. It all depends on the kind of music played in the shop. 

Relaxing music will slow down the pace of customers while they are shopping. It encourages them to stay a bit longer in the store and spend more on products. On the other hand, fast tempo music will make them purchase what they have on their lists without exploring and perhaps purchasing more. 

A study on business music shows that slow-paced and low-volume music encouraged customers to eat slowly and spend more on alcohol and wine.  

On the other hand, fast and high-volume music led customers to eat in a hurry, resulting in rapid table turnover. 

Playing only slow music in a business does not always promise a good revenue. It depends more on the spend more time of the day and the clientele.

For instance, for a fast-food business chain, you would want your customers to eat quickly. Therefore, playing a fast tempo and energetic playlist would be ideal. However, if your business attracts an older generation, Jazz or Classical music would be a perfect choice. 

For that reason, setting the right tempo and rhythm of the music in your business will have a direct effect on increasing or decreasing music sales.

If you are searching for background music for restaurants or cafes check out Jukeboxy music for restaurants.

Effects on Consumer Behavior

Music has the power to change the mood of consumers and affects their mental and emotional aspects. Music never remains neutral. It always brings positive or negative effects on consumer behavior.

If you are a coffee shop owner, you know that people visit you to relax and spend quality time; it could be for a business meeting, a date, or just chilling with friends. 

A cozy atmosphere, coupled with some easy listening genre played in the background, can make them happy and boost your music sales. 

Tracks with harmonic transitions and cheerful vocals would be a perfect setting for coffee shops. People can both enjoy the music and have conversations with their friends. 

When you succeed in making your customers feel comfortable and stay longer in your coffee shop, they are more likely to try different items from your menu during their visit. 

What Type of Music Should You Choose?

Knowing how significant a role the music plays in business growth and development is a great start; however, you should also know that picking the wrong playlist can result in dissatisfied customers and revenue loss.

It may also cause your loyal customers to leave from your restaurant, spa, or retail store earlier than usual, resulting in low and poor music sales.

On the other hand, the right music will encourage people to stay in your business longer and enjoy the atmosphere you have created with the perfect soundtrack. 

Classical music is usually associated with sophistication and luxury. If you provide the customers with both, the chances are it will capture their attention, and they will come back to your business frequently. 

A study conducted in a retailer store found that soft, jazzy music can inspire customers to purchase an expensive bottle of wine because it triggers their psychological instinct.

Here are some scenarios you should consider while selecting the right kind of music for your business, hotel, or retail business.

• The time of the day; what mood do you want your customers to be in after they step in your business space? Do you want them to feel energized in the morning, or do you want them to feel relaxed after a long day?
• Matching the music with your brand identity and the products; the genre should associate with what you are selling
• Knowing your target market, what’s your customers’ demography? Music choices differ from generation to generation
• Repetitive music can negatively impact your employees. Playing regularly updated playlists will motivate your employees; therefore, they will assist your customers better.

A study claims that when brands align their content and advertise with music that fits their identity is more likely to be revisited by customers.

Associate a particular type of music with your business. It will build up a brand image of your business in the coming years. 

Mental satisfaction matters more to customers. If you are a business owner, running a spa, or owning a retail shop, music is a perfect budget-oriented strategy that can enhance your music sales and generate loyal customers.

Many businesses fail to benefit from it as it requires proper sound management and relevance to the demography of the people who visit your business. 

That is where Jukeboxy can help you with its more than 45 million song library. Jukeboxy is the finest, customer-focused, and price-oriented music streaming company providing its services to hotels, restaurants, spas, retail stores, and other businesses.

Our user-friendly app allows you to build your own custom sound to match your valued customers’ interests. You can also work with one of our music programming team members to create the right sound for your business, including music that makes people want to purchase more, as studies have shown that the right kind of music can influence buying behavior and encourage customers to stay longer and spend more.

The post Does Music Increase Business Sales? appeared first on Jukeboxy Blog.

How Does Music Affect Business: The Impact of Music in Retail Shops. Ever wondered why luxury hotels, fancy restaurants, and high-end spas always play soft background music in their sitting and dining areas? 

Why has music for retail stores, restaurants, or even hotels become a game-changer in today’s modern business world? 

The primary reason for this remarkable change is that music adds value to the time the consumer spends in a business establishment. Music also affects mood, increases energy levels, and changes consumer behavior.

Some businesses have higher prices than their competitors, but consumers still prefer spending time and money in these luxurious places. Why? Because their competitors lack proper ambiance. The decor, the lighting, the seating, and the music choices all make a difference in the ambiance.

High prices become secondary importance because of the service and atmosphere these restaurants and hotels provide their customers. The luxury standards, value addition, and desirability, i.e., beautiful interior designing, downcast lighting, and customized music themes, attract consumers. 

In essence, background music for businesses does matter as much as other aspects of a successful business. 

5 Reasons Why You Should Play Music in Your Store

Music Strengthens Your Brand Image

A strong brand image is a MUST to succeed in a world full of competitors. In today’s age of social media, like Instagram, Pinterest, and Facebook, and other image-based visual advertising platforms are becoming extremely popular day by day. 

All it requires is pairing the proper sound effects with the brand’s identity and aligning to customers’ needs and interests because, in the end, your customers matter the most.

Music helps to brand your business in the following way;

• It creates your separate identity
• Engages consumers
• Attracts them to spend more time in your business
• Builds an emotional connection with customers

Chances are a consumer may forget the excellent customer service you provided or your social media ads, but he will not forget the soundtrack he listened to in your hotel or restaurant because music triggers the psychic instinct and affects our visceral nervous system.

Music Boosts Customer Loyalty – Music for Retail Shops

If your business achieved brand recognition in your respective field, you must have done things right and created customer loyalty. But if you are still struggling with it, look for the loopholes where you failed to resonate with your loyal customers. 

Music connects customers to a specific brand on the emotional and psychological level. 

Did you know it is 50% less costly to strengthen your loyalty with existing customers than to make new ones? Music marketing is becoming one of the most effective techniques to improve your customer-loyalty with your existing customer. 

Here are a few insights from a study that will change your perception of the effectiveness of music streaming for businesses. 

• 96% of consumers will remember the brand when it is associated with particular music aligned to its brand identity. 
• 24% of them will make another purchase from a brand attached to the music they liked and enjoyed

Companies invest a lot of time and resources in marketing research and pay less attention to branding their product through music – a cost-effective and productive technique to improve customer loyalty

Music for Retail Shops

Music in retail stores is as important as its visual appearance. Usually, people spend lots of resources to improve the store’s look,i.e., window display and interior design but do not focus on the soundtrack. 

According to a public survey about music in public places showed:

• The complete absence of music in a retail store will result in negative consequences
• Up to 40% of respondents said they would react negatively if the retail stores have no background played
• 35% of old and 50% of the young respondents said they would stay longer in the store with the right musical effects
• 11% agreed to purchase more, and 31% showed interest to revisit the place

Music does not only affect your customers, but it also brings positive or negative mood swings in your staff’s behavior. It is to your advantage not to neglect your staff’s motivation, as it can decrease their work performance, resulting in poor customer service.

Music in the retail store and shops also depends on what kind of product you are selling. For instance, if you are selling local brands, then playing foreign music may not produce adequate results. 

The same goes for stores that target teenagers. Why would they listen to your 19th-century classical music while shopping for the latest PS5? It doesn’t resonate with their taste. Right?

On the other hand, if you own a flower shop, opting for Classical Music will generate returning customers because flowers nourish one’s soul and the same for classical music. When the music matches your business, you will have loyal customers forever.  

 Some Essential Tips for Best Music in Retail Stores:

• Do not play randomly; choose the music that reflects your products
• Align the music with the time of the day; playing rock music may not be a good idea in the early morning.
• Your customers may be visiting your business after seeing your social media ads; create a soundtrack that aligns with your ads. If your ads are reflecting happiness and high-energy, then choose playlists that are upbeat and positive.

· Work on creating music zones; do not play a single type of music in every space of your store.

What Type of Music Should You Choose?

Knowing how significant a role the music plays in business growth and development is a great start; however, you should also know that picking the wrong playlist can result in dissatisfied customers and revenue loss.

It may also cause your loyal customers to leave from your restaurant, spa, or retail store earlier than usual, resulting in low and poor sales.

On the other hand, the right music will encourage people to stay in your business longer and enjoy the atmosphere you have created with the perfect soundtrack. 

Classical music is usually associated with sophistication and luxury. If you provide the customers with both, the chances are it will capture their attention, and they will come back to your business frequently. 

A study conducted in a retailer store found that soft, jazzy music can inspire customers to purchase an expensive bottle of wine because it triggers their psychological instinct.

Here are some scenarios you should consider while selecting the right kind of music for your restaurant, hotel, or retail business.

• The time of the day; what mood do you want your customers to be in after they step in your business space? Do you want them to feel energized in the morning, or do you want them to feel relaxed after a long day?
• Matching the music with your brand identity and the products; the genre should associate with what you are selling
• Knowing your target market, what’s your customers’ demography? Music choices differ from generation to generation
• Repetitive music can negatively impact your employees. Playing regularly updated playlists will motivate your employees; therefore, they will assist your customers better.

A study claims that when brands align their content and advertise with music that fits their identity is more likely to be revisited by customers.

Associate a particular type of music with your business. It will build up a brand image of your business in the coming years. 

Mental satisfaction matters more to customers. If you are a restaurant owner, running a spa, or owning a retail shop, music is a perfect budget-oriented strategy that can enhance your sales and generate loyal customers.

Many businesses fail to benefit from it as it requires proper sound management and relevance to the demography of the people who visit your business. 

That is where Jukeboxy can help you with its more than 45 million song library. Jukeboxy is the finest, customer-focused, and price-oriented music streaming company providing its services to hotels, restaurants, spas, retail stores, and other businesses.

Our user-friendly app allows you to build your own custom sound to match your valued customers’ interests. You can also work with one of our music programming team members to create the right sound for your business.

The post Music Affect on Business: The Impact of Music in Retail Shops appeared first on Jukeboxy Blog.

Have you noticed every brand outlet has some classical or jazzy music played in the background when we visit a shopping center?

Yet more interestingly, this phenomenon varies according to what time you visit. Usually, people shop actively in the evening. Hence the music you listen to is quite soft and lively at that time as compared to one played at noon. Thus, compelling people to stay a little more in the shop.

Simply, music for businesses matters! Because many businesses have succeeded through it and many will in the future.

Here are 5 reasons why playing music in your retail business will capture leads and attract potential buyers.

Music Stimulates Subconscious Mind of the Customers

Do you know music reduces the stress hormones in our body? You may never know what mood your customers are going through while they visit your store. They come by, make a purchase, and leave. 

Attracting them to advocate more in the shop should be the goal of every retail business out there and this is where music helps. Music can stimulate the subconscious mind of your customers, it can drive them to stay longer in your shop, and have the best experience throughout. 

Has your friend ever said to you, let us stay a bit longer, I am enjoying it here? Though you have already shopped for your desired product? It’s because our subconscious is always working at the back end.

Usually, customers know what items they have to buy from a retail shop and they hurry to do it. However, if your shop aligns music according to their sub-conscious needs, you are not attracting a customer you are generating a return prospect.

Music differentiates Your Image from the Others

Have you ever visited a shop with no dim light attraction, no background music, but a large heap of products placed at different sections?

What would you do? Visit, get what you want, and leave. Right? Increasing value and generating high revenue does not make you different from the rest, as everyone is doing it. 

It is the atmosphere you provide your customers every time they visit your shop because you want your customers to leave your shop with a friendly shopping experience. 

Shops with subdued lightings, soft background music, and beaming faces of salespeople always create a difference. This tactic is called atmospheric coined by renowned business professor Philip Kotler in 1973

Businesses need to understand that music is like interior design. It does affect the mood and behavior of consumers.

Music Resonates with Your Customer

It is not about playing music only, but more about what kind of music streaming suits your business is also of crucial importance. The type of music played in your store becomes a trademark of your business. It makes your image better from the rest. 

For instance, if you are selling gadgets, gaming equipment, and teenagers are your targets, playing jazzy or classic music may bore them and create a psychological effect on their memory and won’t return to your shop. 

But instead what about some mild pop songs aligning with gaming and tech?

Looking for music for your store? 

On the other hand, if you sell high-end jewelry, pop music will fail to attract to buy potential buyers. Therefore, playing sophisticated music in your store will give an elegant and classical tone, thus a perfect fit. 

It Increases Sales!

Science says music increases sales. How does it do it? According to a market survey by an independent journal, music has a strong effect on the purchasing decisions of customers. The study concludes if you choose the right music, it can boost sales.

Playing the right kind of music for your shops lets customers hang around in a relaxed and free mood. People do not buy out of their budget but it also depends on their mood. If they are willing to stay more in your retail store, (you have to give them the reason to stay) higher are the chances they won’t go empty-handed.

Perhaps this is one of the business tactics for the success of Walmart. They play their radio and align their playlist according to the atmosphere and behavior of their customers.  

Improves Visual Experience During the Shop

Have you ever watched a movie with no sound? Seems odd, right? Because without a sound our visual perceptions matter less. The same happens to us during shopping. Sometimes being haste, makes us forget the products we were supposed to buy. 

Music supports and enhances our visual experience during shopping. The best kind of music only creates a sensation in our subconscious mind without affecting consciousness hence improving our choice-making and memory. 

When people visit a shop, they already have a particular product to purchase but when they feel comfortable in the ambiance setting of your store, they are more likely to hang around and look for the items possibly new for them. 

It may or perhaps may not make them purchase more, but it will surely create a positive impact on their minds. Next time, your store will be the choice they will make without a second thought.

Creates a Calm Atmosphere

Quality of the atmosphere you provide your customers during shopping has been an important business tactic. 

If you provide customers with a calm and private shopping atmosphere where they can share opinions and comment on any product, you are a step ahead of your competitors. 

Background music for businesses can surely provide them the atmosphere they desire. Adjusting and changing in-store music speed, rhythm, and volume according to the time of the day and space of your customers is also a key. 

You also need to understand customers will visit your shop once a day or twice a week only but your staff is there all the time. Therefore, creating a calm atmosphere with background music will also improve their performance.

At Jukeboxy enjoy the high-quality sound and selective music with Jukeboxy Music for Business. 45+ Million fully licensed songs and music for businesses.

Sign Up for 14-Day Free Trial or contact us for more information

The post 5 Reasons Why You Should Play Music in Your Store appeared first on Jukeboxy Blog.

Staying connected with customers is a crucial part of any business. However, it may seem challenging to achieve this during a pandemic while we are practicing social distancing and on self-quarantine. You are not the only business owner who feels out of touch with their customers these days. We are here to help you. We will share our experience and the tools that will help you to re-connect with your customers. 

Non-Essential and Essential Businesses

If your business is non-essential, you probably had to close your doors to your customers, but you can still stay engaged with your customers through social media, emails, and text messages. A few things you can try; create an online survey and ask your customers what improvements or menu additions they would like to see when you re-open, create an online trivia game, and offer free drinks or food to the winners. You can also have a weekly virtual happy hour and re-connect with your customers.

If your business is essential, like a grocery shop, pharmacy, or a laundromat and open for business, you may still feel disconnected from your customers during these uncertain times. However, with a few simple changes, you can re-connect with your customers.

Music is an Instant Mood Booster

Analyst firm Forrester found that 85% of consumers buy from companies which they have emotional connections with and are likely to spend more because of that connection. Background music is one of the tools that helps you connect with your customers. The right soundtrack that reflects your brand’s identity and the demographic profile of your customers will foster customer loyalty and retention.

As an example, classical music is usually a better choice for a gourmet grocery store. Classical music evokes high quality and sophistication; therefore, it drives customers to purchase higher-priced items. However, in these trying times, we recommend streaming uplifting, positive, and happy tunes. Upbeat music subconsciously puts customers in a good mood. Isn’t all we need right now, a good mood? When your customers feel better in your store, they are bonding emotionally with your brand and become loyal customers.

Another tool to strengthen your bond with customers is in-store audio messages. Over the years, thousands of Jukeboxy Music for Business customers have been utilizing Jukeboxy Music in-store audio message service. With this powerful marketing tool, they reach out to their customers to thank them for choosing their brand, to promote specials, to inform them about upcoming events, or to provide information about their businesses.

In-store Audio Messages During a Pandemic

During a pandemic, however, promotional messages for marketing purposes may not be the best practice. To create that emotional connection with your customers, we recommend friendly, supportive, and informational messages during these times. Instead, you can inform your customers with back-in-stock essential items or let them know what measures you are taking to prevent the spread of COVID-19. 

You can also use in-store audio messages to reach out to your employees with motivational and supportive messages.

Announcements You Can Add To Your In-Store Audio System 

Here are some samples from Jukeboxy Music for Business customers who are connecting with their customers through in-store audio messaging during the COVID-19 pandemic. 

Grocery Stores:

“Thanks for visiting our store today. Don’t forget to grab some free recipe cards on the produce aisle. These easy-to-make recipes take only 30 minutes to make, and they all include immune system boosting ingredients.”

“Are you feeling under the weather? You can place your order online to pick it up at the curbside or have it delivered to your home for free.”

“ Thanks for shopping at our store today. Would you join me for 60 seconds to express our gratitude to our hard-working employees who are working long hours to fill our stocks every day?”

“We want to thank you for following our social distancing measures and being patient with us during these trying times. We also want to thank our cleaning crew, who are tirelessly cleaning our store every hour, starting at 5 am each morning to stop the spread of the virus. Stay safe and healthy. Thank you!”

Pharmacies:

“Thanks for shopping with us today. Hand sanitizers are back in stock with limited quantities. You can purchase the hand sanitizers during check-out. Did you know washing your hands with soap for 20 seconds is as effective as a hand sanitizer? You can visit our website to learn more  how to stop the spread of the virus and how to protect yourself and your loved ones.”

“Have you tried our refill by phone service yet? It only takes two minutes to refill your prescription with our automated system. Once your prescription is ready, you will receive an automated phone call, then you can pick-up your prescription without waiting.”

“Thanks for shopping at our store today. Don’t forget to pick-up your free copy of the “Ways to Boost Your Immune System” booklet during check-out. Stay safe and healthy.”

“Thanks for following our stop the spread measures by wearing face masks. We see some very creative masks today. Don’t forget to wash your home-made masks when you get back to your home. We can’t wait to see your smiling faces soon. Stay safe.”

Laundromat:

“Due to COVID-19, we have disabled any washing cycle that requires less than 60°C. If your laundry requires warm or cold wash, we don’t recommend washing them in the machines at this time. We apologize for the inconvenience. Stay safe and healthy.” 

“Thanks for washing your clothes with us today. Please take a minute to read the notices that are available on the walls throughout the store. We had to take new measures to stop the spread of COVID-19. Some washing cycles will not be available until further notice. Thank you and stay safe.” 

“Dear customers. Due to COVID-19, we are forced to limit the number of customers in our laundromats until further notice. For that reason, only 20 washers and 20 dryers will be available during this time. Every 2 hours, we will rotate available washers and dryers to run the machines empty with a special detergent that will disinfect them and prevent a safer laundromat for all. Thank you for understanding. Stay safe.” 

Utilize digital channels and social media more

Uplifting music, along with thoughtful and positive in-store audio messages, will create emotional bonding with your customers. You can keep this connection going even after they leave your store. If available, emailing or texting coupons for their next shopping trip, remembering them on their birthdays with a complimentary item, or providing positive content on social media will help to keep the connection live. 

Stay safe and healthy! 

Jukeboxy Music

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