The holiday season is a time of joy, celebration, and togetherness. It’s a period when businesses transform their spaces into festive wonderlands, adorned with twinkling lights, dazzling decorations, and the unmistakable sounds of Christmas music. For many, this auditory experience is as crucial to the holiday ambiance as the visual elements. However, the challenge for businesses lies not just in playing Christmas music but in doing so in a way that complements their brand identity and resonates with their customers.

Maintaining Brand Identity

One of the key considerations for businesses during the holiday season is to keep their brand’s vibe consistent. In an era when brand identity is meticulously curated, it’s essential to ensure that every aspect of the business, including the music, aligns with the established image. For instance, if a retail store typically fills its spaces with upbeat electronic music that energizes its customers, abruptly switching to slow, traditional Christmas carols could be jarring and incongruent with the brand’s identity.

To address this challenge, businesses can turn to curated holiday music playlists that match their brand’s personality. Platforms like Jukeboxy offer a wide range of Christmas music options, including genre-specific playlists like “Christmas Electronic Dance.” This allows businesses to infuse the holiday spirit into their spaces without compromising their unique vibe. The carefully curated playlists on Jukeboxy offer a seamless transition from their regular music to festive tracks, creating a harmonious blend that customers can appreciate.

Motivating Employees with Variety

Another aspect of the holiday season that often goes overlooked is the impact on employee morale. It’s a time when businesses need their staff to be at their best, providing excellent customer service, and radiating positive energy. However, playing the same Christmas playlist on repeat throughout the day and the entire holiday season can become monotonous, leading to reduced motivation among employees.

Jukeboxy offers a solution with its weekly scheduling tool. This innovative feature allows businesses to mix and match different playlists throughout the day. By diversifying the musical experience for employees, businesses can keep their spirits high and maintain a dynamic atmosphere. For instance, they can start the day with soothing holiday classics, transition to more upbeat tracks during peak shopping hours, and wind down with mellow tunes as the day concludes.

This variety not only keeps employees motivated but also caters to the diverse demographics of customers who visit the business. Different customers have different preferences, and by offering a range of musical experiences, businesses can create a welcoming environment that resonates with a broader audience.

Creating a Memorable Christmas Playlist

Creating a memorable Christmas playlist that aligns with your brand identity and keeps employees and customers engaged is crucial. Here’s a section where Jukeboxy can help you get started with a curated list of Christmas tracks tailored to your needs:

Jukeboxy’s Christmas Playlist Recommendations:

1. Christmas – Electronic Beats: Kick off your holiday season with high-energy electronic Christmas tracks. These tunes infuse the spirit of the season with a modern twist, aligning perfectly with your brand’s energetic vibe.

2. Christmas – Rat Pack & Friends: For a touch of nostalgia, mix in some classic crooners like Frank Sinatra and Bing Crosby. Their timeless melodies can add a warm and inviting ambiance to your space.

3. Christmas – Pop: To appeal to a younger demographic, incorporate contemporary pop hits by artists like Mariah Carey and Ariana Grande. These songs are catchy and instantly recognizable, creating a festive atmosphere.

4. Christmas – Instrumental: During quieter moments, transition to soothing instrumental holiday music. This provides a calming backdrop for shoppers and creates a serene shopping experience.

5. Christmas – Country: Embrace the heartwarming charm of the holiday season with country-infused Christmas tracks. From twangy guitars to heartfelt lyrics, this playlist adds a touch of rustic nostalgia to your brand’s holiday atmosphere.

6. Christmas – Non-denominational: Create an inclusive and welcoming holiday environment with non-denominational Christmas music. These tracks celebrate the universal themes of joy, love, and togetherness, appealing to a diverse range of customers.

Jukeboxy goes above and beyond by offering a vast selection of over twenty different Christmas playlists, spanning genres like French, Latin, Kids, Rock, Pop, Upbeat, Mid-tempo, and Relaxing. This diversity allows you to curate a holiday soundtrack that precisely matches your brand’s identity and caters to the unique preferences of your customers.

Remember, the key to a successful Christmas playlist is balance and variety. By mixing and matching these elements, you can create a memorable musical backdrop that enhances your brand’s identity, keeps your employees motivated, and resonates with a wide range of customers. This holiday season, let the music be a harmonious part of your business’s festive celebration.

The post Christmas ’23 – The Harmonious Blend appeared first on Jukeboxy Blog.

Start with the classics

Understanding the significance of traditional holiday music is key because these classics have shaped what we consider the quintessential holiday experience. Christmas music playlist encompasses a wide array of styles and genres, offering everything from solemn hymns to jolly pop tunes. If you’re unsure about where to begin, starting with iconic albums and tracks is a wise choice. Familiarizing yourself with these classics not only gives you a solid foundation of universally loved tunes but also helps inspire your own selections by highlighting what resonates most with listeners during the holiday season.

While it may seem exhausting to sort through these myriad options, especially during the busy holiday period, organizing your favorite classics is a rewarding first step. Begin by compiling a list of must-have albums or songs that evoke the spirit of Christmas music playlist for you. Once you have your essential classics lined up, you can then delve into curating your playlist more creatively. Extract individual tracks from these albums and begin assembling them into a dedicated playlist folder, such as one named “Christmas Playlist Hits” in your preferred music service. This method allows you to mix and match songs from various albums and artists, crafting a personalized playlist that captures the essence of the holiday as you see it, ensuring your Christmas soundtrack is as festive and unique as your celebrations.

Remember the newer hits

It is crucial to explore newer hits when expanding your Christmas music playlist to include fresh and contemporary sounds. Keeping up with the latest releases can breathe new life into your holiday music collection, ensuring it remains vibrant and engaging. If you’re not sure where to start, using a music service like Jukeboxy can be extremely helpful. Jukeboxy curates a wide range of music, including the newest hits and trends, making it easier for you to discover recent tracks that might resonate with your holiday spirit. This approach ensures your playlist is not only rich in classics but also brimming with modern flair that can appeal to a diverse audience.

Additionally, consider leveraging popular online shopping platforms such as Amazon Music to scout for new music. These platforms often have sections dedicated to top-selling albums, complete with user reviews and detailed descriptions. This feature allows you to see what’s trending globally and provides insights into each album, helping you make informed decisions about which new songs might deserve a spot in your Christmas music playlist. By exploring these reviews and top album lists, you can gauge public sentiment and popularity, ensuring that the newer additions to your playlist are well-received and enjoyed by listeners who appreciate current musical trends alongside timeless classics.

Make sure you add in some new favorites every year

Every year brings a slew of new holiday songs and covers from a variety of artists, and these tunes can quickly become new classics if given a chance. Adding them to your playlist not only keeps your selection up-to-date but also enriches your holiday experience with modern takes on the festive season. If you notice a new song gaining popularity upon its release, particularly if it climbs the charts on platforms like Apple Music or Spotify, it’s a good indicator that it resonates with listeners. Such tracks are likely to maintain their appeal for some time, making them perfect additions to your Christmas music collection.

Incorporating these new hits early ensures your playlist remains relevant and engaging. Songs that debut with high ratings often reflect current musical trends and public preferences, making them ideal candidates for inclusion in your playlist. Pay attention to these trends and user feedback on music streaming platforms, as they provide valuable insights into what’s capturing the audience’s interest during the holiday season. By continually refreshing your playlist with new and popular songs, you not only keep the holiday spirit alive but also connect with a wider audience who appreciates staying current with the latest music developments.

Think about what your customer wants to hear

Customers are more likely to listen to music they like, so it’s important that you keep this in mind when making selections for the playlists. You can also see which artists and songs are most popular, which will give you some ideas on where to begin with curating a Christmas music playlist. If possible, ask customers what kind of music they’d like as well!

Extra Resource: How To Soundtrack Your Brand?

Make it a collaborative process

Making your Christmas playlist a collaborative process can significantly enhance its appeal and inclusivity. The best way to create an all-time great Christmas playlist is by involving others in the selection process. If you’re curating this playlist for a business setting, consider asking your customers or employees about their favorite holiday songs. This not only makes your playlist more diverse and representative of your community but also boosts morale by showing that you value their input. For a more personal touch, engage family members in the process. They can offer up fresh suggestions and share recent discoveries that might blend perfectly into your existing mix. This approach is particularly beneficial if you’re crafting a Christmas music playlist for the first time and need a broad base of ideas to ensure it’s well-rounded and enjoyable for everyone.

Additionally, involving others in the playlist creation can spark conversations and build a sense of community around music, which is especially meaningful during the holiday season. Whether it’s through informal polls, social media interactions, or direct conversations, gathering music suggestions can turn playlist building into a fun and engaging activity. This collective effort not only results in a playlist that’s rich with varied musical tastes and styles but also enhances the holiday experience, making it more memorable for everyone involved. By making playlist creation a collaborative endeavor, you not only capture the magic of Christmas music playlist but also foster a shared holiday spirit that resonates well beyond the music itself.

Make sure you are playing music legally at your business

Whether playing from a CD, downloaded Content or a music service, make sure you comply with the Music Copyright Law. 

In the USA, there are four organizations that collect royalties on behalf of copyright owners: ASCAP, BMI, SESAC, and GMR. In order to play music in a business establishment, including Christmas music, a business must obtain blanket licenses from these organizations. If not, consequences could be harsh, as we covered in one of our articles, “What To Know About Music Licensing.”

Creating your own Christmas music playlist might sound like a fun activity; however, there are a few things you should consider:

• Time spent – do you have the time to create the ultimate Christmas playlist? 
• Licensing budget – do you have the budget to cover the fees for all four organizations? A medium-sized business spends a few thousand dollars annually for blanket licenses.
• Explicit Content – did you know that there are explicit Christmas songs in personal use music services? 
• Expertise – creating a playlist for business use is much more complicated than making one for your own entertainment.

Subscribe to a business music streaming service

Now that you’ve made your list and settled on a few songs to include, the next step is finding a music streaming service with all of these features. 

• Commercially licensed background music for business use
• A wide range of tracks 
• Good user interface (UI) for browsing through playlists and choosing songs
• Good mobile app so you can listen on the go without having to open up another app or browser window.
• Customer support

Christmas Playlist

Creating your own all-time Christmas music playlist is an excellent way to start the holiday season. However, a business must keep in mind the consequences of streaming music from their personal library, whether it is from CDs or a music service like Spotify.

Subscribing to a business music service provider as Jukeboxy will:

• Prevent copyright infringement, 
• Give you more time for other aspects of your business and 
• Give you a piece of mind knowing appropriate songs will play throughout the holiday season.

Jukeboxy ensures that there are tracks from different genres and eras in every playlist. This way, you can keep things fresh even after years of listening to the same old hits on repeat!

Did you know? You could transfer your own playlist to your Jukeboxy Music for Business account. 

Suggested Article: Christmas Music – A Checklist to Help You Find The Perfect Christmas Music for Business

The post How To Create An All-Time Christmas Music Playlist appeared first on Jukeboxy Blog.

You Don’t Need to Settle with The Ordinary Christmas Music.

How do you keep your customers engaged in the holiday season? It makes a difference whether you’re talking about a retail shop, a restaurant, or a hairdresser because the Christmas music season will be different for each of them. If you’re in retail, you probably want to keep them coming in and purchase more. Due to the nature of the business, a retail store wants to start the festive season and Christmas music much earlier than other businesses. They begin the Holiday season in November, the day after Thanksgiving, because they sell something different than a barbershop, pet store, hotel, or grocery shop.

You can notice how retail brands are increasingly embracing the prospect of music as a tool to help their customers connect with their brands. It’s no surprise that major retailers, such as Costco, Zara, and Target, actively use music streaming in their stores. That is because music is a crucial part of the retail experience, and retailers need to create an atmosphere that customers love. It’s appropriate for retailers to play Christmas music earlier than other businesses and, in some cases, through New Year’s Day. There’s a science behind the obvious. Why do we say this? Read on to find out.

Importance of Christmas Music for retail shops

Music affects our thoughts, feelings, and actions, as well as our shopping behaviors. Positive emotions color our perceptions of our surroundings when we hear the music we enjoy. As a result, we judge merchandise favorably. Consequently, the happier we feel, the more likely we will stay in a store, look around, and find something we like, even if the item is not on our shopping list. Thus, an appropriate background music selection will increase sales and customer satisfaction.

The question, of course, is always what music to play in the background, especially when it’s Christmas. That’s what we’re going to reflect on below.

Resource: How Does Music Affect Business

Why playing the same old traditional Christmas music is not good anymore?

Christmas is the season of joy; baking cookies, wrapping presents, decorating trees, shopping for gifts, and family gatherings make the holidays one of the most memorable times of the year.

However, the music that accompanies all of this holiday spirit can get a little cheesy, and it gets even cheesier when played in the background at retail shops.

If you play a favorite song on repeat too frequently, it will eventually become a hated song. Scientists have discovered that a musical piece’s unexpected transition surprises the brain; therefore, that piece becomes a favorite song for many and becomes a classical hit. However, if the music lacks surprises, it loses its likability. During the holidays, hearing the same Christmas songs from the same artists over and over can lead to this all too quickly.

People enjoy listening to music for its own sake because it can be a ‘flow’ experience. Their attention is fully absorbed, distracting them from everyday concerns. The activity, though, should use a person’s skills in a way that is satisfying enough to make them feel ‘in the flow.’ The flow that comes from immersion in the music will soon disappear if the music is not sufficiently stimulating for the listener, leading to the music falling out of favor. Because of this, it’s essential not to repeat holiday music too much as this will diminish the holiday shopping experience.

Many retailers play traditional Holiday music, and it bores the consumer when they hear the same Christmas music everywhere. It doesn’t help your business at all, and your customers won’t be very enthusiastic if they’re listening to the sixth Jingle Bells or We Wish You a Merry Christmas that day. So what should you do? Forget playing traditional Christmas songs and fill your shop’s playlist with more modern, fresh Holiday soundtracks instead. They can be Christmas-themed, but don’t have them on the radio every hour. Additionally, many winter-themed songs are available; they are joyful, fun, and fresh to the ears.

Country, pop, jazz, you name it, believe us, many people will appreciate that you don’t play the same background music in your retail store that they hear everywhere else. Alternatively, you can mix regular playlists and holiday music in your retail store.

How can Jukeboxy help your business during the Christmas season?

With a discounted subscription to a business music streaming service like Jukeboxy Music for Business, for just $29.99 a month, your retail store can be the star of the Christmas shopping season for background music. We provide commercial licenses for your streaming soundtracks, so you don’t have to worry about being fined for tens of thousands of dollars for playing your private playlist on YouTube or Apple Music (we’ve seen it happen, unfortunately).

Extensive music library

With more than 45 million tracks, Jukeboxy has a vast music library. To make things even easier, we’ve also provided you with over 350 expertly curated playlists, including many Christmas ones. From Traditional to Jazz, Non-denominational to Christian Christmas, you can find the perfect Holiday background music at Jukeboxy. In just a few minutes, you can set up the fitting soundtrack for your business during the Holiday season and after.

Jukeboxy Music is available on Apple iOS, Android, Amazon Fire Tablets, PC and Mac computers, and Sonos speakers. You can also play it on Alexa-enabled devices. With multiple platforms available, you can select the best option for your budget and business. If you prefer wired and dedicated hardware for music streaming, our Jukeboxy Player Box is the perfect solution for your business.

Mix different types of Christmas music in the scheduling tool

Using the online and centralized dashboard of Jukeboxy, you can schedule a week of auto-play by day-part and from anywhere. It’s possible to mix an unlimited number of playlists in one day-part slot to create non-repetitive and fresh soundtracks for your business.

Exceptional service

Jukeboxy’s outstanding customer service makes it a popular choice for businesses. Whether you are a small business or a large corporation, you have direct access to your account representative for easy and fast communication. Our customer service team is on hand to help our customers via phone, live chat, or email 7 days a week, including the Holidays.

Takeaway

In the retail industry, Christmas is the most important time of the year. No retail business can afford to be left behind in innovation. This also applies to the appropriate use of background music to encourage shopping, which has received increasing attention in recent years. Jukeboxy can help you beat the competition in this space as well.

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