The holiday season is a time of joy, celebration, and togetherness. It’s a period when businesses transform their spaces into festive wonderlands, adorned with twinkling lights, dazzling decorations, and the unmistakable sounds of Christmas music. For many, this auditory experience is as crucial to the holiday ambiance as the visual elements. However, the challenge for businesses lies not just in playing Christmas music but in doing so in a way that complements their brand identity and resonates with their customers.

Maintaining Brand Identity

One of the key considerations for businesses during the holiday season is to keep their brand’s vibe consistent. In an era when brand identity is meticulously curated, it’s essential to ensure that every aspect of the business, including the music, aligns with the established image. For instance, if a retail store typically fills its spaces with upbeat electronic music that energizes its customers, abruptly switching to slow, traditional Christmas carols could be jarring and incongruent with the brand’s identity.

To address this challenge, businesses can turn to curated holiday music playlists that match their brand’s personality. Platforms like Jukeboxy offer a wide range of Christmas music options, including genre-specific playlists like “Christmas Electronic Dance.” This allows businesses to infuse the holiday spirit into their spaces without compromising their unique vibe. The carefully curated playlists on Jukeboxy offer a seamless transition from their regular music to festive tracks, creating a harmonious blend that customers can appreciate.

Motivating Employees with Variety

Another aspect of the holiday season that often goes overlooked is the impact on employee morale. It’s a time when businesses need their staff to be at their best, providing excellent customer service, and radiating positive energy. However, playing the same Christmas playlist on repeat throughout the day and the entire holiday season can become monotonous, leading to reduced motivation among employees.

Jukeboxy offers a solution with its weekly scheduling tool. This innovative feature allows businesses to mix and match different playlists throughout the day. By diversifying the musical experience for employees, businesses can keep their spirits high and maintain a dynamic atmosphere. For instance, they can start the day with soothing holiday classics, transition to more upbeat tracks during peak shopping hours, and wind down with mellow tunes as the day concludes.

This variety not only keeps employees motivated but also caters to the diverse demographics of customers who visit the business. Different customers have different preferences, and by offering a range of musical experiences, businesses can create a welcoming environment that resonates with a broader audience.

Creating a Memorable Christmas Playlist

Creating a memorable Christmas playlist that aligns with your brand identity and keeps employees and customers engaged is crucial. Here’s a section where Jukeboxy can help you get started with a curated list of Christmas tracks tailored to your needs:

Jukeboxy’s Christmas Playlist Recommendations:

1. Christmas – Electronic Beats: Kick off your holiday season with high-energy electronic Christmas tracks. These tunes infuse the spirit of the season with a modern twist, aligning perfectly with your brand’s energetic vibe.

2. Christmas – Rat Pack & Friends: For a touch of nostalgia, mix in some classic crooners like Frank Sinatra and Bing Crosby. Their timeless melodies can add a warm and inviting ambiance to your space.

3. Christmas – Pop: To appeal to a younger demographic, incorporate contemporary pop hits by artists like Mariah Carey and Ariana Grande. These songs are catchy and instantly recognizable, creating a festive atmosphere.

4. Christmas – Instrumental: During quieter moments, transition to soothing instrumental holiday music. This provides a calming backdrop for shoppers and creates a serene shopping experience.

5. Christmas – Country: Embrace the heartwarming charm of the holiday season with country-infused Christmas tracks. From twangy guitars to heartfelt lyrics, this playlist adds a touch of rustic nostalgia to your brand’s holiday atmosphere.

6. Christmas – Non-denominational: Create an inclusive and welcoming holiday environment with non-denominational Christmas music. These tracks celebrate the universal themes of joy, love, and togetherness, appealing to a diverse range of customers.

Jukeboxy goes above and beyond by offering a vast selection of over twenty different Christmas playlists, spanning genres like French, Latin, Kids, Rock, Pop, Upbeat, Mid-tempo, and Relaxing. This diversity allows you to curate a holiday soundtrack that precisely matches your brand’s identity and caters to the unique preferences of your customers.

Remember, the key to a successful Christmas playlist is balance and variety. By mixing and matching these elements, you can create a memorable musical backdrop that enhances your brand’s identity, keeps your employees motivated, and resonates with a wide range of customers. This holiday season, let the music be a harmonious part of your business’s festive celebration.

The post Christmas ’23 – The Harmonious Blend appeared first on Jukeboxy Blog.

Start with the classics

Understanding the significance of traditional holiday music is key because these classics have shaped what we consider the quintessential holiday experience. Christmas music playlist encompasses a wide array of styles and genres, offering everything from solemn hymns to jolly pop tunes. If you’re unsure about where to begin, starting with iconic albums and tracks is a wise choice. Familiarizing yourself with these classics not only gives you a solid foundation of universally loved tunes but also helps inspire your own selections by highlighting what resonates most with listeners during the holiday season.

While it may seem exhausting to sort through these myriad options, especially during the busy holiday period, organizing your favorite classics is a rewarding first step. Begin by compiling a list of must-have albums or songs that evoke the spirit of Christmas music playlist for you. Once you have your essential classics lined up, you can then delve into curating your playlist more creatively. Extract individual tracks from these albums and begin assembling them into a dedicated playlist folder, such as one named “Christmas Playlist Hits” in your preferred music service. This method allows you to mix and match songs from various albums and artists, crafting a personalized playlist that captures the essence of the holiday as you see it, ensuring your Christmas soundtrack is as festive and unique as your celebrations.

Remember the newer hits

It is crucial to explore newer hits when expanding your Christmas music playlist to include fresh and contemporary sounds. Keeping up with the latest releases can breathe new life into your holiday music collection, ensuring it remains vibrant and engaging. If you’re not sure where to start, using a music service like Jukeboxy can be extremely helpful. Jukeboxy curates a wide range of music, including the newest hits and trends, making it easier for you to discover recent tracks that might resonate with your holiday spirit. This approach ensures your playlist is not only rich in classics but also brimming with modern flair that can appeal to a diverse audience.

Additionally, consider leveraging popular online shopping platforms such as Amazon Music to scout for new music. These platforms often have sections dedicated to top-selling albums, complete with user reviews and detailed descriptions. This feature allows you to see what’s trending globally and provides insights into each album, helping you make informed decisions about which new songs might deserve a spot in your Christmas music playlist. By exploring these reviews and top album lists, you can gauge public sentiment and popularity, ensuring that the newer additions to your playlist are well-received and enjoyed by listeners who appreciate current musical trends alongside timeless classics.

Make sure you add in some new favorites every year

Every year brings a slew of new holiday songs and covers from a variety of artists, and these tunes can quickly become new classics if given a chance. Adding them to your playlist not only keeps your selection up-to-date but also enriches your holiday experience with modern takes on the festive season. If you notice a new song gaining popularity upon its release, particularly if it climbs the charts on platforms like Apple Music or Spotify, it’s a good indicator that it resonates with listeners. Such tracks are likely to maintain their appeal for some time, making them perfect additions to your Christmas music collection.

Incorporating these new hits early ensures your playlist remains relevant and engaging. Songs that debut with high ratings often reflect current musical trends and public preferences, making them ideal candidates for inclusion in your playlist. Pay attention to these trends and user feedback on music streaming platforms, as they provide valuable insights into what’s capturing the audience’s interest during the holiday season. By continually refreshing your playlist with new and popular songs, you not only keep the holiday spirit alive but also connect with a wider audience who appreciates staying current with the latest music developments.

Think about what your customer wants to hear

Customers are more likely to listen to music they like, so it’s important that you keep this in mind when making selections for the playlists. You can also see which artists and songs are most popular, which will give you some ideas on where to begin with curating a Christmas music playlist. If possible, ask customers what kind of music they’d like as well!

Extra Resource: How To Soundtrack Your Brand?

Make it a collaborative process

Making your Christmas playlist a collaborative process can significantly enhance its appeal and inclusivity. The best way to create an all-time great Christmas playlist is by involving others in the selection process. If you’re curating this playlist for a business setting, consider asking your customers or employees about their favorite holiday songs. This not only makes your playlist more diverse and representative of your community but also boosts morale by showing that you value their input. For a more personal touch, engage family members in the process. They can offer up fresh suggestions and share recent discoveries that might blend perfectly into your existing mix. This approach is particularly beneficial if you’re crafting a Christmas music playlist for the first time and need a broad base of ideas to ensure it’s well-rounded and enjoyable for everyone.

Additionally, involving others in the playlist creation can spark conversations and build a sense of community around music, which is especially meaningful during the holiday season. Whether it’s through informal polls, social media interactions, or direct conversations, gathering music suggestions can turn playlist building into a fun and engaging activity. This collective effort not only results in a playlist that’s rich with varied musical tastes and styles but also enhances the holiday experience, making it more memorable for everyone involved. By making playlist creation a collaborative endeavor, you not only capture the magic of Christmas music playlist but also foster a shared holiday spirit that resonates well beyond the music itself.

Make sure you are playing music legally at your business

Whether playing from a CD, downloaded Content or a music service, make sure you comply with the Music Copyright Law. 

In the USA, there are four organizations that collect royalties on behalf of copyright owners: ASCAP, BMI, SESAC, and GMR. In order to play music in a business establishment, including Christmas music, a business must obtain blanket licenses from these organizations. If not, consequences could be harsh, as we covered in one of our articles, “What To Know About Music Licensing.”

Creating your own Christmas music playlist might sound like a fun activity; however, there are a few things you should consider:

• Time spent – do you have the time to create the ultimate Christmas playlist? 
• Licensing budget – do you have the budget to cover the fees for all four organizations? A medium-sized business spends a few thousand dollars annually for blanket licenses.
• Explicit Content – did you know that there are explicit Christmas songs in personal use music services? 
• Expertise – creating a playlist for business use is much more complicated than making one for your own entertainment.

Subscribe to a business music streaming service

Now that you’ve made your list and settled on a few songs to include, the next step is finding a music streaming service with all of these features. 

• Commercially licensed background music for business use
• A wide range of tracks 
• Good user interface (UI) for browsing through playlists and choosing songs
• Good mobile app so you can listen on the go without having to open up another app or browser window.
• Customer support

Christmas Playlist

Creating your own all-time Christmas music playlist is an excellent way to start the holiday season. However, a business must keep in mind the consequences of streaming music from their personal library, whether it is from CDs or a music service like Spotify.

Subscribing to a business music service provider as Jukeboxy will:

• Prevent copyright infringement, 
• Give you more time for other aspects of your business and 
• Give you a piece of mind knowing appropriate songs will play throughout the holiday season.

Jukeboxy ensures that there are tracks from different genres and eras in every playlist. This way, you can keep things fresh even after years of listening to the same old hits on repeat!

Did you know? You could transfer your own playlist to your Jukeboxy Music for Business account. 

Suggested Article: Christmas Music – A Checklist to Help You Find The Perfect Christmas Music for Business

The post How To Create An All-Time Christmas Music Playlist appeared first on Jukeboxy Blog.

Christmas music is as much a part of the holiday as eggnog and tamales. Many business owners are still looking for the perfect Christmas music with the holiday season fast approaching. But with so many options, finding just the right ones can take time and effort. The following checklist can help you pick this year’s Christmas music and create a Christmas playlist that you and your customers will love (and hopefully, your revenue will reflect it).

1. Play Christmas music that may appeal to your customers

What else you might not know about the music you hear in a shop: The music in a store can increase sales by 40%. So, a music experience leads to more time spent in the store and more sales. However, different songs evoke different emotions, and certain types of music may appeal to specific customers more than others.

But you need to answer some very important questions as the holidays approach. Are your target customers really expecting to listen to Christmas music during the holidays? Do you think you can make your target group happier if you don’t play Christmas music? Is it vital to play Dance, R&B, or Electro to appeal to your younger or more indie customers?

Of course, you can still play instrumental or pop genre Christmas music and appeal to the younger generation. Nowadays, it is much easier than it used to be. Young artists are releasing Christmas cover hits every year, and sometimes even full Christmas albums, which puts a new spin on classic Christmas songs.

2. You don’t have to play Xmas music only

You can easily calculate how long a customer is in your store or office and how many tracks they hear during that time. Even if it’s only 15-20 minutes, they would still hear at least 5-6 Christmas songs. Moreover, your colleagues could listen to at least 100 Christmas songs all day long. That’s certainly a lot. It would be best if you compiled your Christmas playlist so that, roughly speaking, at least half of the tracks are not specifically Christmas songs. For the rest, you should choose songs that have a positive, happy vibe but are not overly Christmassy.

3. Avoid starting too early or stopping too soon

Suppose you started decorating for Christmas right after Halloween; you should wait a little longer before playing Christmas music in your business. If you start playing Christmas music too early, it may cause awkwardness for your customers. Playing Christmas music soon after Black Friday is a good idea. Upon reaching this indicative date, employees and customers know that the Christmas season has begun.

Days between Christmas and New Year still play an important role in the holiday spirit. Every year, more customers visit shops and stores after December 24th to spend their Christmas gratuity and buy gifts for friends and family they haven’t seen on Christmas Eve.

It is safe to play Christmas music until New Year’s Eve and even the first few days of January. However, remember to change your playlists to the regular schedule starting in the second week of January (latest).

4. Adding other music genres and styles to Christmas songs

Mixing Christmas music with Pop, Jazz, Soul, and Lounge is ideal. This mix will work well in particular since the greatest Christmas songs are from genres alike. What is the secret recipe for the perfect playlist? Smooth, high-end, engaging, and non-repetitive Christmas tracks. 

5. Alternative versions of today’s most popular Christmas songs

Check out these fresh and modern Christmas songs. Here’s the ultimate sample list:

• The Jonas Brothers: Like It’s Christmas, I Need You Christmas
• Tuxedo: Wonderful Christmastime
• Aloe Blacc: I Got Your Christmas Right Here, Last Christmas, Funky Ass Christmas (from their “Christmas Funk” album)
• Ariana Grande: Feliz Navidad, Drummer Boy, Santa Tell Me, Baby It’s Cold Outside, We All Need a Little Xmas, I Saw Mommy Kissing Santa Claus
• Pink Martini: Silent Night, Shchedryk, Do You Hear What I Hear, Elohai N’tzor
• Phoenix: Alone on Christmas Day
• Gwen Stefani: White Christmas, Santa Baby, Let It Snow, You Make It Feel Like Christmas, Christmas Eve

Resource: Download the Jukeboxy app for the above playlist

6. Set the mood with your playlist by keeping it calm, loungy, or happy

There is a tempo range between 55 to 95 BPM (Beats Per Minute) for most Christmas songs, from the classics to the modern covers. When a track is slow and quiet, its BPM will be low, but when it is more upbeat and energizing, its BPM will be higher. For example, the BPM of a dance music production is between 120 and 140.

If you are building a Christmas music 2022 playlist, ensure your other songs are also in this tempo (55 to 95 BPM).

Your customers will enjoy a smooth, consistent, on-tempo playlist that alternates Christmas songs with non-Christmas songs, bringing variety and freshness. This playlist will engage and inspire your customers during this holiday season and keep your employees motivated.

Conclusion

You should carefully build and schedule Christmas music playlists to avoid getting your staff and customers annoyed and tired of the holiday spirit.

By following the checklist above, you can indeed create a high-quality Christmas playlist. Of course, this is time-consuming, and you probably will only have a little time to do it just before the holiday season. But we have a solution for that too. Check out Jukeboxy Music For Business, where you can choose from over 45 million songs and a wide selection of Christmas playlists in different genres. With Jukeboxy, you will have more time for other aspects of your business while providing the perfect Holiday music to your customers and employees.

The post Christmas Music: A Checklist to Help You Find the Perfect Christmas Music for Your Business appeared first on Jukeboxy Blog.