The holiday season is a time of joy, celebration, and togetherness. It’s a period when businesses transform their spaces into festive wonderlands, adorned with twinkling lights, dazzling decorations, and the unmistakable sounds of Christmas music. For many, this auditory experience is as crucial to the holiday ambiance as the visual elements. However, the challenge for businesses lies not just in playing Christmas music but in doing so in a way that complements their brand identity and resonates with their customers.

Maintaining Brand Identity

One of the key considerations for businesses during the holiday season is to keep their brand’s vibe consistent. In an era when brand identity is meticulously curated, it’s essential to ensure that every aspect of the business, including the music, aligns with the established image. For instance, if a retail store typically fills its spaces with upbeat electronic music that energizes its customers, abruptly switching to slow, traditional Christmas carols could be jarring and incongruent with the brand’s identity.

To address this challenge, businesses can turn to curated holiday music playlists that match their brand’s personality. Platforms like Jukeboxy offer a wide range of Christmas music options, including genre-specific playlists like “Christmas Electronic Dance.” This allows businesses to infuse the holiday spirit into their spaces without compromising their unique vibe. The carefully curated playlists on Jukeboxy offer a seamless transition from their regular music to festive tracks, creating a harmonious blend that customers can appreciate.

Motivating Employees with Variety

Another aspect of the holiday season that often goes overlooked is the impact on employee morale. It’s a time when businesses need their staff to be at their best, providing excellent customer service, and radiating positive energy. However, playing the same Christmas playlist on repeat throughout the day and the entire holiday season can become monotonous, leading to reduced motivation among employees.

Jukeboxy offers a solution with its weekly scheduling tool. This innovative feature allows businesses to mix and match different playlists throughout the day. By diversifying the musical experience for employees, businesses can keep their spirits high and maintain a dynamic atmosphere. For instance, they can start the day with soothing holiday classics, transition to more upbeat tracks during peak shopping hours, and wind down with mellow tunes as the day concludes.

This variety not only keeps employees motivated but also caters to the diverse demographics of customers who visit the business. Different customers have different preferences, and by offering a range of musical experiences, businesses can create a welcoming environment that resonates with a broader audience.

Creating a Memorable Christmas Playlist

Creating a memorable Christmas playlist that aligns with your brand identity and keeps employees and customers engaged is crucial. Here’s a section where Jukeboxy can help you get started with a curated list of Christmas tracks tailored to your needs:

Jukeboxy’s Christmas Playlist Recommendations:

1. Christmas – Electronic Beats: Kick off your holiday season with high-energy electronic Christmas tracks. These tunes infuse the spirit of the season with a modern twist, aligning perfectly with your brand’s energetic vibe.

2. Christmas – Rat Pack & Friends: For a touch of nostalgia, mix in some classic crooners like Frank Sinatra and Bing Crosby. Their timeless melodies can add a warm and inviting ambiance to your space.

3. Christmas – Pop: To appeal to a younger demographic, incorporate contemporary pop hits by artists like Mariah Carey and Ariana Grande. These songs are catchy and instantly recognizable, creating a festive atmosphere.

4. Christmas – Instrumental: During quieter moments, transition to soothing instrumental holiday music. This provides a calming backdrop for shoppers and creates a serene shopping experience.

5. Christmas – Country: Embrace the heartwarming charm of the holiday season with country-infused Christmas tracks. From twangy guitars to heartfelt lyrics, this playlist adds a touch of rustic nostalgia to your brand’s holiday atmosphere.

6. Christmas – Non-denominational: Create an inclusive and welcoming holiday environment with non-denominational Christmas music. These tracks celebrate the universal themes of joy, love, and togetherness, appealing to a diverse range of customers.

Jukeboxy goes above and beyond by offering a vast selection of over twenty different Christmas playlists, spanning genres like French, Latin, Kids, Rock, Pop, Upbeat, Mid-tempo, and Relaxing. This diversity allows you to curate a holiday soundtrack that precisely matches your brand’s identity and caters to the unique preferences of your customers.

Remember, the key to a successful Christmas playlist is balance and variety. By mixing and matching these elements, you can create a memorable musical backdrop that enhances your brand’s identity, keeps your employees motivated, and resonates with a wide range of customers. This holiday season, let the music be a harmonious part of your business’s festive celebration.

The post Christmas ’23 – The Harmonious Blend appeared first on Jukeboxy Blog.

Christmas music is as much a part of the holiday as eggnog and tamales. Many business owners are still looking for the perfect Christmas music with the holiday season fast approaching. But with so many options, finding just the right ones can take time and effort. The following checklist can help you pick this year’s Christmas music and create a Christmas playlist that you and your customers will love (and hopefully, your revenue will reflect it).

1. Play Christmas music that may appeal to your customers

What else you might not know about the music you hear in a shop: The music in a store can increase sales by 40%. So, a music experience leads to more time spent in the store and more sales. However, different songs evoke different emotions, and certain types of music may appeal to specific customers more than others.

But you need to answer some very important questions as the holidays approach. Are your target customers really expecting to listen to Christmas music during the holidays? Do you think you can make your target group happier if you don’t play Christmas music? Is it vital to play Dance, R&B, or Electro to appeal to your younger or more indie customers?

Of course, you can still play instrumental or pop genre Christmas music and appeal to the younger generation. Nowadays, it is much easier than it used to be. Young artists are releasing Christmas cover hits every year, and sometimes even full Christmas albums, which puts a new spin on classic Christmas songs.

2. You don’t have to play Xmas music only

You can easily calculate how long a customer is in your store or office and how many tracks they hear during that time. Even if it’s only 15-20 minutes, they would still hear at least 5-6 Christmas songs. Moreover, your colleagues could listen to at least 100 Christmas songs all day long. That’s certainly a lot. It would be best if you compiled your Christmas playlist so that, roughly speaking, at least half of the tracks are not specifically Christmas songs. For the rest, you should choose songs that have a positive, happy vibe but are not overly Christmassy.

3. Avoid starting too early or stopping too soon

Suppose you started decorating for Christmas right after Halloween; you should wait a little longer before playing Christmas music in your business. If you start playing Christmas music too early, it may cause awkwardness for your customers. Playing Christmas music soon after Black Friday is a good idea. Upon reaching this indicative date, employees and customers know that the Christmas season has begun.

Days between Christmas and New Year still play an important role in the holiday spirit. Every year, more customers visit shops and stores after December 24th to spend their Christmas gratuity and buy gifts for friends and family they haven’t seen on Christmas Eve.

It is safe to play Christmas music until New Year’s Eve and even the first few days of January. However, remember to change your playlists to the regular schedule starting in the second week of January (latest).

4. Adding other music genres and styles to Christmas songs

Mixing Christmas music with Pop, Jazz, Soul, and Lounge is ideal. This mix will work well in particular since the greatest Christmas songs are from genres alike. What is the secret recipe for the perfect playlist? Smooth, high-end, engaging, and non-repetitive Christmas tracks. 

5. Alternative versions of today’s most popular Christmas songs

Check out these fresh and modern Christmas songs. Here’s the ultimate sample list:

• The Jonas Brothers: Like It’s Christmas, I Need You Christmas
• Tuxedo: Wonderful Christmastime
• Aloe Blacc: I Got Your Christmas Right Here, Last Christmas, Funky Ass Christmas (from their “Christmas Funk” album)
• Ariana Grande: Feliz Navidad, Drummer Boy, Santa Tell Me, Baby It’s Cold Outside, We All Need a Little Xmas, I Saw Mommy Kissing Santa Claus
• Pink Martini: Silent Night, Shchedryk, Do You Hear What I Hear, Elohai N’tzor
• Phoenix: Alone on Christmas Day
• Gwen Stefani: White Christmas, Santa Baby, Let It Snow, You Make It Feel Like Christmas, Christmas Eve

Resource: Download the Jukeboxy app for the above playlist

6. Set the mood with your playlist by keeping it calm, loungy, or happy

There is a tempo range between 55 to 95 BPM (Beats Per Minute) for most Christmas songs, from the classics to the modern covers. When a track is slow and quiet, its BPM will be low, but when it is more upbeat and energizing, its BPM will be higher. For example, the BPM of a dance music production is between 120 and 140.

If you are building a Christmas music 2022 playlist, ensure your other songs are also in this tempo (55 to 95 BPM).

Your customers will enjoy a smooth, consistent, on-tempo playlist that alternates Christmas songs with non-Christmas songs, bringing variety and freshness. This playlist will engage and inspire your customers during this holiday season and keep your employees motivated.

Conclusion

You should carefully build and schedule Christmas music playlists to avoid getting your staff and customers annoyed and tired of the holiday spirit.

By following the checklist above, you can indeed create a high-quality Christmas playlist. Of course, this is time-consuming, and you probably will only have a little time to do it just before the holiday season. But we have a solution for that too. Check out Jukeboxy Music For Business, where you can choose from over 45 million songs and a wide selection of Christmas playlists in different genres. With Jukeboxy, you will have more time for other aspects of your business while providing the perfect Holiday music to your customers and employees.

The post Christmas Music: A Checklist to Help You Find the Perfect Christmas Music for Your Business appeared first on Jukeboxy Blog.

You Don’t Need to Settle with The Ordinary Christmas Music.

How do you keep your customers engaged in the holiday season? It makes a difference whether you’re talking about a retail shop, a restaurant, or a hairdresser because the Christmas music season will be different for each of them. If you’re in retail, you probably want to keep them coming in and purchase more. Due to the nature of the business, a retail store wants to start the festive season and Christmas music much earlier than other businesses. They begin the Holiday season in November, the day after Thanksgiving, because they sell something different than a barbershop, pet store, hotel, or grocery shop.

You can notice how retail brands are increasingly embracing the prospect of music as a tool to help their customers connect with their brands. It’s no surprise that major retailers, such as Costco, Zara, and Target, actively use music streaming in their stores. That is because music is a crucial part of the retail experience, and retailers need to create an atmosphere that customers love. It’s appropriate for retailers to play Christmas music earlier than other businesses and, in some cases, through New Year’s Day. There’s a science behind the obvious. Why do we say this? Read on to find out.

Importance of Christmas Music for retail shops

Music affects our thoughts, feelings, and actions, as well as our shopping behaviors. Positive emotions color our perceptions of our surroundings when we hear the music we enjoy. As a result, we judge merchandise favorably. Consequently, the happier we feel, the more likely we will stay in a store, look around, and find something we like, even if the item is not on our shopping list. Thus, an appropriate background music selection will increase sales and customer satisfaction.

The question, of course, is always what music to play in the background, especially when it’s Christmas. That’s what we’re going to reflect on below.

Resource: How Does Music Affect Business

Why playing the same old traditional Christmas music is not good anymore?

Christmas is the season of joy; baking cookies, wrapping presents, decorating trees, shopping for gifts, and family gatherings make the holidays one of the most memorable times of the year.

However, the music that accompanies all of this holiday spirit can get a little cheesy, and it gets even cheesier when played in the background at retail shops.

If you play a favorite song on repeat too frequently, it will eventually become a hated song. Scientists have discovered that a musical piece’s unexpected transition surprises the brain; therefore, that piece becomes a favorite song for many and becomes a classical hit. However, if the music lacks surprises, it loses its likability. During the holidays, hearing the same Christmas songs from the same artists over and over can lead to this all too quickly.

People enjoy listening to music for its own sake because it can be a ‘flow’ experience. Their attention is fully absorbed, distracting them from everyday concerns. The activity, though, should use a person’s skills in a way that is satisfying enough to make them feel ‘in the flow.’ The flow that comes from immersion in the music will soon disappear if the music is not sufficiently stimulating for the listener, leading to the music falling out of favor. Because of this, it’s essential not to repeat holiday music too much as this will diminish the holiday shopping experience.

Many retailers play traditional Holiday music, and it bores the consumer when they hear the same Christmas music everywhere. It doesn’t help your business at all, and your customers won’t be very enthusiastic if they’re listening to the sixth Jingle Bells or We Wish You a Merry Christmas that day. So what should you do? Forget playing traditional Christmas songs and fill your shop’s playlist with more modern, fresh Holiday soundtracks instead. They can be Christmas-themed, but don’t have them on the radio every hour. Additionally, many winter-themed songs are available; they are joyful, fun, and fresh to the ears.

Country, pop, jazz, you name it, believe us, many people will appreciate that you don’t play the same background music in your retail store that they hear everywhere else. Alternatively, you can mix regular playlists and holiday music in your retail store.

How can Jukeboxy help your business during the Christmas season?

With a discounted subscription to a business music streaming service like Jukeboxy Music for Business, for just $29.99 a month, your retail store can be the star of the Christmas shopping season for background music. We provide commercial licenses for your streaming soundtracks, so you don’t have to worry about being fined for tens of thousands of dollars for playing your private playlist on YouTube or Apple Music (we’ve seen it happen, unfortunately).

Extensive music library

With more than 45 million tracks, Jukeboxy has a vast music library. To make things even easier, we’ve also provided you with over 350 expertly curated playlists, including many Christmas ones. From Traditional to Jazz, Non-denominational to Christian Christmas, you can find the perfect Holiday background music at Jukeboxy. In just a few minutes, you can set up the fitting soundtrack for your business during the Holiday season and after.

Jukeboxy Music is available on Apple iOS, Android, Amazon Fire Tablets, PC and Mac computers, and Sonos speakers. You can also play it on Alexa-enabled devices. With multiple platforms available, you can select the best option for your budget and business. If you prefer wired and dedicated hardware for music streaming, our Jukeboxy Player Box is the perfect solution for your business.

Mix different types of Christmas music in the scheduling tool

Using the online and centralized dashboard of Jukeboxy, you can schedule a week of auto-play by day-part and from anywhere. It’s possible to mix an unlimited number of playlists in one day-part slot to create non-repetitive and fresh soundtracks for your business.

Exceptional service

Jukeboxy’s outstanding customer service makes it a popular choice for businesses. Whether you are a small business or a large corporation, you have direct access to your account representative for easy and fast communication. Our customer service team is on hand to help our customers via phone, live chat, or email 7 days a week, including the Holidays.

Takeaway

In the retail industry, Christmas is the most important time of the year. No retail business can afford to be left behind in innovation. This also applies to the appropriate use of background music to encourage shopping, which has received increasing attention in recent years. Jukeboxy can help you beat the competition in this space as well.

The post Christmas Music for Businesses appeared first on Jukeboxy Blog.