business background music – Jukeboxy Blog https://www.jukeboxy.com/blog Jukeboxy Music for Business Wed, 16 Oct 2024 09:37:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 Christmas Music for Business https://www.jukeboxy.com/blog/christmas-music-for-business/ Sun, 01 Oct 2023 12:18:00 +0000 https://www.jukeboxy.com/blog/?p=730 ‘Tis the Season for Festive Tunes  With the holiday season fast approaching, it’s that magical time when businesses start embracing the spirit of Christmas—decorations go up, festive promotions begin, and Christmas music fills the air. However, creating the perfect holiday atmosphere through music isn’t as simple as pressing play on a holiday playlist. In this […]

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‘Tis the Season for Festive Tunes 

With the holiday season fast approaching, it’s that magical time when businesses start embracing the spirit of Christmas—decorations go up, festive promotions begin, and Christmas music fills the air. However, creating the perfect holiday atmosphere through music isn’t as simple as pressing play on a holiday playlist. In this article, we’ll share valuable insights on how to use Christmas music effectively, ensuring your customers feel the joy and your employees stay motivated throughout this busy time.

 

The Impact of Holiday Music on Shoppers and Employees

Music plays a critical role in shaping the atmosphere of any business, particularly during the holiday season. For customers, holiday music can create a festive and welcoming environment that encourages them to stay longer and enjoy their shopping experience. Studies have shown that the right background music can positively influence consumer behavior, increasing the likelihood of impulse buys and boosting overall sales. Playing Christmas tunes can help put shoppers in a positive, nostalgic mood, enhancing their overall impression of your store.

However, while holiday music may be a hit with customers, it can have the opposite effect on employees. Workers who are exposed to the same repetitive holiday songs over long shifts may find the constant loop demotivating, potentially leading to burnout. This is why it’s important to strike a balance—mixing holiday tracks with non-seasonal music can maintain a festive atmosphere without overwhelming employees. By being mindful of the needs of both your customers and your staff, you can create a more enjoyable and productive environment for everyone.

christmas music for retail store

Christmas Music Beyond the Classics

Gone are the days when holiday playlists were limited to the same handful of Christmas classics like “Let It Snow” and “Jingle Bells.” Before the digital music revolution, businesses had to rely on a few repetitive albums, with the same songs performed by different artists. Today, with access to an expansive library of Christmas music spanning genres like jazz, pop, country, and indie, businesses can offer much more variety. This allows for fresh and exciting playlists that not only keep customers engaged but also prevent employee fatigue from hearing the same tunes on repeat. Mixing in different styles of Christmas music can create a festive yet dynamic atmosphere, injecting energy and enthusiasm into the holiday season.

Tailoring Christmas Playlists to Fit Your Business

Choosing the right Christmas playlist for your business is key to creating an atmosphere that resonates with your clientele. If your retail shop targets a younger crowd, a 1970s Christmas soundtrack may fall flat, while playing traditional carols in a lively beer garden could feel out of place. Fortunately, there’s a wide range of Christmas music available today across genres like pop, rock, jazz, and country. Every year, new holiday tracks from contemporary artists like Justin Bieber, Alessia Cara, and the Jonas Brothers add fresh options to your playlists.

Selecting the right type of music can keep your customers engaged and help them stay longer. Fresh and varied Christmas playlists not only enhance the customer experience but also contribute to employee motivation by preventing the fatigue that comes from hearing the same songs repeatedly throughout the season. Crafting playlists that fit your business can make the holiday season more enjoyable for everyone.

Christmas Music in Business

How Jukeboxy Music for Business Can Help Your Company

At Jukeboxy, we believe that great music positively impacts both your customers and employees, following our motto: “Happy Employees, Happy Customers.” The right music helps set the mood for your brand and ensures your team is motivated, creating a better experience for your customers.

Jukeboxy offers an extensive music library with over 45 million songs and more than 450 curated playlists. Our subscription includes all necessary music licenses from ASCAP, BMI, SESAC, GMR and indie labels, ensuring your business complies with copyright laws.

For the holiday season, we provide clean, curated Christmas playlists across multiple genres, including pop, jazz, carols, country, and even Rat-Pack-style classics. We also offer international Christmas music, including French and Latin, allowing businesses to mix playlists for variety. Our playlists are carefully curated to be explicit-free, ensuring a family-friendly environment. Did you know that some Christmas songs have explicit content? With Jukeboxy, you never have to worry about inappropriate tracks slipping into your business’s holiday soundtrack.

Jukeboxy also offers a Manager’s Dashboard, where you can easily manage and customize your playlists. This ensures the right mix of holiday and everyday music, avoiding repetition and keeping both customers and employees happy throughout the busy season.

Be Unique – Mix & Match Playlists for a Fresh Experience

One thing we’ve learned from our customers over the years is that mixing holiday music with non-holiday tracks works wonders for both customers and employees. It keeps the festive spirit alive without being overwhelming.

With Jukeboxy’s scheduling tool, you can blend your favorite playlists with seasonal holiday tunes, providing the perfect balance of Christmas cheer and year-round music.

Plus, with our “Save Schedule” feature, you can easily save your regular playlist schedule before switching to holiday music. When the season ends, you can quickly revert to your previous weekly playlist setup with just a few clicks—ensuring a smooth transition between holiday and regular music. This way, your business’s playlist remains fresh, unique, and perfectly tailored to your audience.

It’s a win-win for everyone!

Contact us at 844-666-5853 to learn more about how Jukeboxy Music for Business can transform your space.

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Importance of Background Music at Residential Buildings – From Lobby to Recreational Areas https://www.jukeboxy.com/blog/importance-of-background-music-at-residential-buildings-from-lobby-to-recreational-areas/ Fri, 14 Jan 2022 22:18:33 +0000 https://www.jukeboxy.com/blog/?p=1518 Living in a condo building vs. house living is a matter of preference for most, but it is also a matter of lifestyle. According to research, more and more people live in an apartment building than at any point over the last 50 years. Condo living comes with many benefits like easy maintenance, increased security, […]

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Living in a condo building vs. house living is a matter of preference for most, but it is also a matter of lifestyle. According to research, more and more people live in an apartment building than at any point over the last 50 years.

Condo living comes with many benefits like easy maintenance, increased security, community connection, and great amenities such as a gym, pool, or clubhouse. With an increased interest in condo living, residential buildings need to appeal to current and future residents to compete with their competitors.

For the people who live in your residential complex, the quality of the living spaces is vitally important. But amenities are also essential. A 2017 study conducted by the National Multifamily Housing Council and Kingsley discovered that tenants would move to another building if they found a property with the right mix of amenities. Offering background music in addition to the amenities in your apartment complex can help set it apart from the competition.

Let’s look at the benefits of streaming background music in a residential building.

Conveys quality

The following criteria come to mind when it comes to high-quality housing, which is the same for all high-end buildings.

  • Materials and fittings of high-quality used for construction
  • Well-designed interior built with ergonomic design
  • Well utilized spaces

Putting a residential building ahead of its competitors in the current market will take more effort than just these criteria. The friendly, helpful, and respectful staff, easy communications with the management, scent marketing, and the right background music can make a residential building even more desirable.

Must Read: A Guide to Playing Music in Your Business

In the past years, developers have less recognized the power of music as an opportunity to create the perfect living environment. However, this is changing as we see more and more residential buildings sign up with Jukeboxy Music in recent years. Both the building developers and the management companies realize the advantages of the music, which helps them to be ahead of their competitors and make the building more appealing to their residents.

Research has shown that the food quality is much better when background music matches the atmosphere and target audience in a restaurant. A similar scenario applies to residential buildings. A fitting soundtrack for residential buildings increases people’s perception of that building.

Our experts well explained that How to Increase Sales Using the Right Background Music

background-music-for-residential-building

Adds value to the atmosphere

The lobby of your building is the first impression of a potential renter or buyer. Therefore, the atmosphere, including the decor, the color scheme, the scent, impacts one’s perception of the building as soon as they set foot in the lobby. Your building may have incredible amenities, but those first few minutes in the reception area may impact the decision of a potential future resident.

When you think about how much value background music adds to the atmosphere of a restaurant, shop, or even an office, it’s easy to agree that the same is true for residential buildings.

Creates a positive mood-boosting effect

Music has always been a popular way to cheer up people. It has become an integral part of our culture. People listen to music at work, at home, parties, and in their cars. Almost everywhere. Numerous studies prove that upbeat music improves mood, makes you feel happier instantly, and helps your brain function better.

Why not offer background music to your residents and staff members in the common areas of your residential building? Imagine a resident entering the lobby after a long and stressful day and hearing the music that can instantly change their mood and make them feel at home? Or, think about your staff members who are working tirelessly for long hours to make your residential building a top-notch place to live. Would they be happier in a lobby with no music or with music that can help them be motivated? The short answer is the latter.

Increases the value of your building

Background music alone in your residential building will not increase the value of your building. However, it will support the other aspects of your building and help increase the value.

Many condo buildings use different marketing tools to stay ahead of the game and attract new tenants. These tools are scent marketing, hiring interior designers for common area decorations, or using specific color schemes for different areas. All these combined impacts a potential renter or buyer’s decision. Adding background music to this combination that matches your building’s target market and atmosphere will surely increase the value.

As you can see, there are clear benefits to background music for residential buildings. Let’s discuss the factors to consider when choosing the right music streaming for residential buildings.

music-for-apartment-building

How to choose music streaming for residential buildings?

The first and most important is to develop a soundtrack adapted to the target group of your residential building. For example, music from the 60s to 80s would attract people in their 50s and 60s. If you have a younger target group – under 35 – you’re better off not selecting music from the 1950s. In other words, your target market will help you choose the best music for the building and residents.

Another important aspect is that the music should fit the part of the day. You can play upbeat, cheerful music in the morning and leave the slower, relaxing music for the late afternoon and evening. The volume level of the background music is as important as the choice of music. In residential buildings, the volume level should always be the same regardless of the part of the day. Loud or constantly changing volume levels can disrupt the staff members and won’t be pleasant for the tenants.

If your building has multiple areas that require different types of music, it is crucial to choose a service that can provide you with a multi-zone music streaming option. A cheerful and instrumental music might be a good fit for the lobby, but it’s not the best match for the gym area.

About music licensing

When you play a song at your residential building, it is a public performance. Every time a song starts playing in public spaces, it generates royalty fees for the songwriters, composers, and recording artists. The U.S. Copyright Law requires all establishments to obtain the necessary licenses for the public performance of a song.

The law applies to both recorded and live performances

Copyright owners are entitled to royalty payments each time their song is played in public under this law. In the event of a violation of this law, companies can face fines of tens of thousands of dollars. To prevent hefty fines or, even worse, a lawsuit by a Performing Rights Organization, residential buildings like any other business should always use commercially licensed music service.

Here’s how you can do it.

Choose a reliable business music streaming provider

Firstly, Apple Music, Pandora, Spotify, and Youtube are incompatible with the Copyright Law for business use.

Checkout the guide about music licenses

If you subscribe to one of these services, you get a non-commercial, private use license. What does that mean? It means that you can only use these providers for your own entertainment; at home, in the car, or through your headphones. These services are not for business use and they all mention this in their terms and conditions section.

However, with Jukeboxy, the music at your residential building is fully licensed by ASCAP, BMI, SESAC, and GMR. Jukeboxy takes care of all the necessary licenses on behalf of your company and ensures that your business is 100% compliant with the Copyright Law for music streaming.

With a subscription, besides the commercial licenses, you get access to a vast selection of music, over 45 million song library, and more than 350 playlists.

Get Jukeboxy Music for only $29.99 a month with a 14-day free trial and multi-location discounts. Click here

The ultimate question: What playlist should I create for my residential building?

This question probably still stays in mind after reading the article. We can also address that problem, as the Jukeboxy subscription package includes dedicated support, hundreds of curated playlists, and complimentary consultation for playlist selection.

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Restaurant Music: How to Increase Sales Using the Right Background Music https://www.jukeboxy.com/blog/increase-sales-using-the-right-restaurant-background-music/ Mon, 15 Nov 2021 13:08:31 +0000 https://www.jukeboxy.com/blog/?p=1439 Background music at restaurants is not a new concept. For many years, small or large, restaurants have been using background music to provide an enjoyable dining experience to their customers. And the practice has become a staple within popular restaurants. Some restaurants stream various music playlists, whereas some tend to have limited offerings. However, many […]

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Background music at restaurants is not a new concept. For many years, small or large, restaurants have been using background music to provide an enjoyable dining experience to their customers. And the practice has become a staple within popular restaurants. Some restaurants stream various music playlists, whereas some tend to have limited offerings. However, many of them fail to do it correctly. Playing a varied music playlist doesn’t mean that it is done right. This article will help you fine-tune the music for your restaurant and explain how you can increase sales with the right music that matches your restaurant’s theme. 

Why you should play music in your restaurant – benefits

The concept of your restaurant is what gives your restaurant its identity and uniqueness. For that reason, the restaurant background music should complement that concept. The music can be just as important as your staff, the decor, the atmosphere, or the food.

Researchers analyzed nearly two million transactions from 16 restaurants of known chain restaurants in 2016. The results indicate that restaurants with a carefully selected mix of music representing their culture can increase revenue by more than 9 percent. Another recent research shows that the right music can boost food and drink sales up to 40%. As you can see, the importance of music in restaurants is rising quickly and substantially.  

In a separate survey, more than 2000 restaurant guests rated the impact on their experience of brand-specific music versus random after visiting a restaurant. According to the results, guests’ satisfaction and well-being increased when they listened to brand-fit music compared to random popular music. Furthermore, getting your brand’s music wrong or inappropriate can reduce overall sales by 4%, according to the industry blog FastCasual.com. Isn’t it incredible how much impact the music has on consumption? When choosing the background music for a restaurant, owners and general managers should not ignore these numbers.

restaurant background

How to increase sales

When you walk into a restaurant, you’re not just there to eat. You’re there for the ambiance, the atmosphere, the music, and the food. The branding and marketing strategies that high-end restaurants use affect how we consume food and make us repeatedly go back to their restaurants and restaurant background music. Let’s discuss these techniques, which will help you retain customers and increase sales. 

Bonus Read: Does Music Increase Business Sales? 

Music and Sense of Taste

Did you know that music can affect our sense of taste? Research suggests that sound has a significant impact on how we perceive flavors. For example, high-pitch sounds are associated with sweetness, whereas low-pitch sounds bring out a bitter taste. 

Famous and high-end restaurants use this knowledge and create a playlist schedule that will impact food consumption – to their advantage. 

Soft and melodic tunes have a calming effect on people, and when this type of genre is playing, people seem to be more relaxed and enjoy the food for longer and better. On the other hand, when loud and energetic music plays, it rushes people to eat quickly and with less taste. 

To retain and bring more customers, you need to choose the music that complements both the atmosphere and the food.

Keep an eye on the volume

Always make sure to pay attention to the volume, no matter what kind of music your restaurant plays. In most restaurants, the noise level should not exceed 70 decibels (including ambient sound), while more vibrant bars can play the music that’s between 75 and 80 decibels comfortably. You want to choose a decibel level that is pleasant for your customers and employees. You can turn up the music in your restaurant if it serves late-night food or drinks (especially if it has a dance floor). Paying attention to how your guests interact with the music will help you to adjust the volume level when needed. 

You should keep the background music in the background if you’re primarily a sit-down dinner type of restaurant. As mentioned above, studies have shown that guests cannot perceive sweetness and saltiness when the music is too loud and can have a negative impact on their experience.

Background music playlist

Speed and tempo 

The first question you should answer is, “Do I want to improve the table turnover rate, or do I want people to stay longer and spend more on high-priced items?” 

If you prefer more people in and out quickly, you need to play faced-paced music at a louder volume, which is a proven table turnover trick. Studies show that people eat faster, drink more, and leave sooner. On the other hand, when classical music or soft instrumental music is played, dinners tend to order more on high-priced food and beverages, like a vintage bottle of wine. However, they also stay longer. 

Determining what you want to achieve will help you reach your goal faster with the right speed and tempo music. Additionally, you may choose to use both techniques to achieve different purposes throughout the day.

The music should fit the time of the day

To summarise the previous two points, restaurants should use a slower tempo and lower volume background music to achieve higher sales through high-priced items. To maximize sales by improving the table turnover rate, slightly louder and faster tempo music is suggested. 

Another critical aspect of the restaurant background music is matching the music with the time of the day. Playing energetic and high-tempo music during early hours for breakfast time may displease your customers. 

For lunch rush and early afternoon, slightly energetic, fun, and light tunes in the restaurant background will most certainly please the crowd. Lunch hours, especially during the weekdays, are for business meetings or to catch up with friends. People need to have comfortable conversations during these times. 

Play vibrant, instrumental music or indie selections that complement a fun, hip atmosphere during weekday evenings between 5:00 and 7:00 p.m

After work, your restaurant will be more popular since people can come for a drink and take a break. At dinnertime, you can try to change the music to match the ambiance you want to achieve. Put yourself in the shoes of your customers and think about what you want to convey. Classic rock and jazz playlists are often the right choices. Playing upbeat music at your late-night restaurant will keep your customers entertained and encourage them to stay and spend more.

Avoid leaving it to your team

Restaurants are known to be busy at most times. Taking care of your customers and preparing high-quality food does not leave you or your team much time to create playlists. 

Premade playlists are easy to use. You can even schedule the music ahead of time for the week and for different times of the day. It will allow your staff to focus on their jobs without worrying about what to play next and provide your customers with an excellent service. 

music streaming provider

Choose the best business music streaming provider

When you subscribe to Spotify or Pandora, you may think that you can use these services to stream music over the loudspeakers in your restaurant, aren’t you? Unfortunately, that’s not the case. All businesses, including restaurants, are required to stream music that is licensed for business use. Spotify, Pandora, or any other personal use music service will not cover your music licenses for commercial use. 

Streaming copyrighted music in your restaurant without paying the necessary licensing fees could lead to severe fines and penalties.

SESAC, BMI, ASCAP, and GMR are the four Publishers Rights Organizations (PROs) in the United States. Each represents different artists and musical works, and you have to pay a fee to gain access to their music. Depending on the size of your venue and how frequently you play music, your licensing fee will differ and can be costly.

What is the simplest solution that is legal and doesn’t cost thousands of dollars in license fees? Jukeboxy.com!

  • $24.99 / month
  • 45+ million songs
  • music licenses for business use included
  • hundreds of curated playlists
  • perfect for your restaurant
  • try it today

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How to Boost Sales with Background Music at Your Store https://www.jukeboxy.com/blog/how-to-boost-sales-with-background-music-at-your-store/ Fri, 20 Aug 2021 16:48:41 +0000 https://www.jukeboxy.com/blog/?p=1305 Music is a great way to improve mood, promote teamwork, and create a more positive work environment. And more importantly, if you’re a business owner, it can help you attract more customers. Background music is one of those elements that some people think it’s not a necessity. However, background music in business can make – […]

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Music is a great way to improve mood, promote teamwork, and create a more positive work environment. And more importantly, if you’re a business owner, it can help you attract more customers. Background music is one of those elements that some people think it’s not a necessity. However, background music in business can make – or break – a shopping experience.

Let’s check out the statistics

  • In general, 84% of people believe that background music creates a positive atmosphere.
  • 90% of customers would choose a music-playing store over one without.
  • In a survey, 69% of consumers said playing pop music improved their shopping experience in-store, while 64% said playing rock music improved it.
  • According to one research, 77% of businesses believe their staff is more productive with overhead music. 
  • Compared to a random music, a brand-fit soundtrack increases sales by an average of 37%.
  • When a random mix of hits played, the sales reduced by 4.3% compared to no music at all.

Reasons why playing the right music will benefit your retail business

Customers are more likely to return when the music is right

Research shows that when the music matches the brand, the consumer will remember the brand, and 31% of customers would return to a business if the music was right. 

Reduces the perceived wait time

When it comes to your store, silence can make waiting in line seem like it lasts forever, just as silence makes a phone hold time seem longer.

Increases the time customers spend in stores

Music in your store has the effect of retaining customers for longer. In addition to filling the space, it enhances the comfort of the environment. A recent study shows that when music was playing in a store, customers stayed for nearly 42% longer.

Has an impact on shopping speed

Music with fast tempos encourages customers to move faster and buy faster, while slow music makes them shop in a slower pace. When choosing the soundtrack in your business, it’s a good idea to determine how quickly you want your customers to shop.

Music conceals the voices and movements around

Background music helps retail shops to create personal space for their customers by masking the movements of other shoppers and the staff. According to the experts, the best background music for retail shops is when the consumer doesn’t remember what was playing. It means that it wasn’t intrusive, loud, or annoying, but it was pleasant to shop around. 

Improves employee productivity

In-store music is not just for consumers; it has a direct effect on the employees as well. You can boost employee motivation, concentration, and productivity with a successful music strategy. 

How to get it right?

Choosing the right music that fits your brand

The type of background music in businesses can trigger specific purchases. Purchasing more expensive items was found to be influenced by classical music, for example. The reason could be that classical music elevates feelings of quality and elegance, thus influencing purchasing decisions. Consider playing classical tunes as background music for a high-end retail store. According to a published study, more French wines were sold when French music was playing in a wine store. It was surprising to learn that the shoppers had no idea that the music affected their wine choices.

Your playlists should appeal to your target audience

Find the soundtrack that best matches your brand and explore further by understanding your consumer base. Think about how the background music will affect your target audience. Your background music playlist should include songs and sounds relevant to your ideal shopper’s preferences and interests. You should choose the music playlists based on their tastes and eliminate the songs or genres that aren’t appropriate.

According to another study, consumers in grocery stores who heard slower music purchased more items than those shopping with fast music. When the music was in a minor key, they spent even more. Do you have a music strategy that supports your specific sales goals?

If you are looking for music for your grocery store click here.

Integrated overhead messaging provides seamless communication

You can include branded audio messaging in addition to the background music in your retail store. Strategic overhead messages can maximize your sales goals. With in-store audio message advertising you can:

  • Inform your shoppers about sales and specials
  • Promote your products and services
  • Highlight specific departments

Bonus Read: Click Our expert spent time to research and write a guide on why do brands need to pay attention to in-store audio advertising to read.

Things to avoid

Avoid using your personal playlists

Choosing your store’s music based on your personal preferences is a bad idea. While you enjoy a particular style of music, it doesn’t mean that it is the right choice for your shoppers. Also, you should make sure that the employees and store managers don’t change the music based on their personal musical tastes. Customer preferences always determine the best background music for your store. Let them hear what they want. 

Avoid frustrating your staff with repetitive music

Your customers’ favorite shopping music should be your top priority. However, it would be best if you also considered the mood of your employees. Your store staff is subject to overhead music for a long period of time. Your store may suffer from poor performance when it plays repetitive and unpleasant music for your team. 

Avoid using music services that are not licensed for business use

It’s important to know that it’s illegal to broadcast music in public places like a store without a specific license. Therefore, business establishments are prohibited from using personal music services such as Spotify, Pandora, and Apple Music. Doing so can lead to severe penalties, such as monetary fines up to a hundred thousand dollars.

Need to know: legal and licensing

Music copyright laws are strict for any public performance of a published work. When you stream music using a computer or an app, you might not think your business is publicly performing music. However, the legal definition of public performance includes any instance of that song being played publicly before a significant number of people.

Public Performance Licenses (PPL) are required to play music in public where customers and employees are present. How can you obtain this PPL license through the easiest and most cost-effective way to play music legally in your store? The answer is Jukeboxy – a commercially licensed music streaming service provider

Jukeboxy gives your business access to an extensive music library, professionally curated soundtracks, and smart tools to play great music with a legally regulated public license. Any establishment that plays music for its customers can benefit from Jukeboxy Music for Business. You can try the service for free and set it up in no time!

Join Jukeboxy Music for only $29.99 a month or let’s have a FREE 14 DAYS TRIAL.

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Background Music for Business: Can I use Spotify, Apple & Others? https://www.jukeboxy.com/blog/music-for-business-can-i-use-spotify-apple-others/ Mon, 02 Aug 2021 19:33:19 +0000 https://www.jukeboxy.com/blog/?p=1243 We’ve all heard the old saying, “music is the lifeblood of a business.” If you’re worth your salt in the corporate world, you’ve made the business decision to use copyrighted music in your business, and you likely have invested in the proper equipment to do so. This is because you probably know that consumer experience […]

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We’ve all heard the old saying, “music is the lifeblood of a business.” If you’re worth your salt in the corporate world, you’ve made the business decision to use copyrighted music in your business, and you likely have invested in the proper equipment to do so. This is because you probably know that consumer experience changes with background music. The following facts show how music affects your business

  • if customers feel the music is well selected, 40% of them spend more time in the store, which leads to more sales
  • 31% return to the store if they enjoy the music
  • about half of the customers leave the business establishment because the music selection bothers them, and a third of them do not return ever
  • the best retailers in the world agree that music enhances their brand personality

It doesn’t matter if you operate a restaurant, a hotel, a retail store, or you need music for a bar – background music is definitely a great way to boost your customer experience. Your employees and customers will both appreciate a great in-store musical atmosphere.

That’s probably no surprise to you. However, it may come as a surprise to you that 80% of business owners are unaware that B2C music services are not licensed for commercial purposes. It means that Spotify, Apple Music, or Pandora cannot be played in restaurants, gyms, and stores.

The rise of streaming music services like Spotify and Apple Music has put an end to the days of illegally downloading music. On the other hand, it’s not widely known that streaming background music for business purposes is subject to entirely different rules than listening to music at home. How familiar are you with the legal background of music commercial use?

These questions come up all the time when this topic arises:

“Can I play Apple Music as background music in my coffee shop?”
 “It is legal for my business to play Pandora in my gym, isn’t it?”
 “Can I use Spotify playlist in my bar to play background music for my guests?”

In a nutshell… obviously not! Let’s look at the hard facts. With the ongoing war against illegal music streams, it’s more important than ever for businesses to be aware of the legal options available to them.

Background music in business and copyright laws

Music streaming services are legally required to pay artists fair license fees to use their musical work under copyright laws. Pandora, Apple Music, Spotify, YouTube, Amazon Music, and other mainstream streaming services meet the requirements for private music playback.

Nevertheless, you should be aware that these B2C streaming services don’t pay the higher license fees, corresponding to the broadcasting rights, for the public reproduction of music in a business. Thus, you can use these streaming services at home, but you cannot use them in a commercial setting, such as a shop or in a bar. These services do not belong in a commercial context since they only pay artists a small amount per stream, a micro compensation per each unique listener at home.

According to the law, music may not be broadcast in public places like a hotel, gym, café, or store without a specific license. Therefore, businesses cannot use Spotify, Pandora, Apple Music, or any other personal use music service in their establishments. Doing so may result in severe penalties, such as monetary fines ranging from a few thousand dollars to more than a hundred thousand dollars.

Per song!

Companies are sued frequently by ASCAP (American Society of Composers, Authors, and Publishers), BMI (Broadcast Music, Inc.), GMR (Global Music Rights), or SESAC (The Society of Composers, Authors and Music Publishers of Canada). Why? Because they ignore the law by using personal use music services and don’t acquire the necessary licenses for background music for business. Business owners who choose to play unlicensed music on their premises without permission can be held accountable for $150,000 in damages for each song played.

For your customers and employees to enjoy your music in public places, you should have a Public Performance License (PPL). Considering the high fines, it’s not worth the risk of a few dollars a month to get a business license for streaming. We’ll tell you below how much the legal way will cost you. Keep reading!

Bonus Read: What is a BMI licensing for businesses, and why do businesses need to comply with Copyright Law?

How to get peace of mind: use a legal music service in your business

Obtaining the public performance license for playing music in a business can be accomplished in several ways. Depending on your needs and budget, you can choose the right path:

  • Business owners have traditionally had to negotiate licensing fees directly with each major Performance Rights Organization (PROs). Over $2000 per year is easily spent on this option, and it requires a great deal of work and effort.

If you would like to obtain blanket music licenses for businesses offered by all four PROs, you can subscribe to a licensed business music provider for a convenient monthly subscription fee.

If you’re looking for convenience and cost savings, there is no doubt which option is the best.

Save thousands of dollars with Jukeboxy

… and prevent copyright infringement.

Solving the above problem is relatively straightforward. You need to find the best Spotify music alternatives for your business. Rather than making you search for too long, we will show you the answer. The solution is to subscribe to Jukeboxy, a licensed business music provider, which you can try for 14-days for free

Over 350 professionally curated playlists and 45+ million fully licensed songs are included in the Jukeboxy subscription package priced at $29.99 per month. That sounds a whole lot better than thousands of dollars a year, doesn’t it?

The perfect three-in-one: low price, in-store audio messaging, legal business music

Using a web browser or apps, users can mix unlimited playlists, schedule background music by day-part, and control background music remotely with Jukeboxy. The app lets users manage multiple accounts from one platform, send audio messages to play in-store for marketing purposes, and create their own playlists based on moods, genres, and decades. You can also use Jukeboxy in SONOS speaker systems.

Can I Play Spotify in My Restaurant? 

Playing Spotify in a restaurant or any other commercial establishment is generally not permitted under Spotify’s terms of service. Here’s why:

1. Spotify’s Terms of Service:

Spotify is intended for personal use only. According to their terms, the service is designed for private, non-commercial use. This means playing Spotify in a public setting like a restaurant violates these terms.

2. Licensing and Copyright Laws:

Commercial establishments need to comply with public performance rights. When you play music in a business, you need to have the appropriate licenses from performing rights organizations (PROs) such as ASCAP, BMI, and SESAC in the United States. These organizations ensure that composers, songwriters, and publishers get paid when their music is played publicly.

3. Business Music Services:To legally play music in a restaurant, you should use a service specifically designed for commercial use. These services provide the necessary licenses and often offer features tailored to business needs, such as curated playlists and background music solutions. 

4. Consequences of Non-Compliance:

Playing music without the proper licenses can result in significant fines and legal action. Performing rights organizations actively monitor businesses to ensure compliance, and they can take legal steps to enforce licensing requirements.

Using a service like Jukeboxy Music ensures that you are compliant with copyright laws, providing a seamless and legal music experience for your customers. 

Jukeboxy’s expert music curators have designed playlists for businesses of all sizes, including Fortune 500 organizations, and are happy to help you create the fitting soundtrack for your company. Jukeboxy offers background music solutions for hotels, coffee shops, spas, grocery stores, restaurants, retail stores, practically all types of businesses.

Final thoughts

Goldman Sachs forecasts a $75 billion streaming market by 2030, with a consumer market increasing from 370 million to 1.2 billion paying customers. If enough people become aware of and adopt the B2B model, the sector’s leadership will be able to bring a significant amount of change in the music business globally, and musical artists, composers, songwriters will receive the royalties they deserve. 

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Importance of Background Music in Hotels https://www.jukeboxy.com/blog/background-music-in-hotels/ Thu, 14 Nov 2019 15:38:58 +0000 https://www.jukeboxy.com/blog/?p=627 Background music in Hotel is an integral part of a hotel’s brand identity, but many hotels aren’t aren’t using background music to their full advantage. If usеd strategically, the music played in your hotel can have a positive effect on your customers. It can also influence their decision to stay ther there again in future […]

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Background music in Hotel is an integral part of a hotel’s brand identity, but many hotels aren’t aren’t using background music to their full advantage. If usеd strategically, the music played in your hotel can have a positive effect on your customers. It can also influence their decision to stay ther there again in future and spread word-of-mouth recommendations. But the music has to be coherent with the theme of the types of guests that the types of guests that the hotel is looking to attract.

Different Types of Hotels Require Different Types of Music

It wouldn’t make sense to play upbeat dance music in your hotel lobby when your target demographic is the older generation looking to spend a peaceful spa weekend in a relaxing atmosphere. Different types of hotels require different types of music and the mood of the hotelmay change based on the time of the day or the area that you’re in. So essentially, the music that you play will need to reflect the atmosphere that you trying to create for your guests and there isn’t a “one-size-fits-all” playlist. And getting it wrong, can severely disturb your guests’ experience (as documented by the number of bad reviews on TripAdvisor complaining about the hotel’s poor choice in music).

Many urban hotels in metropolitan areas are trying to appeal to the millennial generation who are swiftly becoming a hugely influential demographic. The right music can encourage guests to linger in public areas and spend money on drinks and snacks offered by the hotel instead of taking their business elsewhere.

According to Music Works (the joint research initiative between PPL and PRS for Music):

75% of hotel quests like to hear music in the lobbies, bars, restaurants and public spaces.
78% of people who like music in hotels agree that it makes them feel more relaxed.
61% of regular hotel guests are more likely to consume more food and drink when they hear music they like in a hotel.
55% of people who like music in hotels prefer to meet colleagues or clients where good hotel music is being played.

The objective of any hotels is to maximize the profits made on-site beyond just accommodation booking and improving customer loyalty. For that reason, hotels often contain a restaurant, spa, gym, bar and a pool area. Music is a massively important element in making your guests feel comfortable enough to stay on the hotel premises. Therefore, music played at your restaurant or bar can influence restaurant sales and your customers’ dining behaviour.

What Music Should You Play In A Hotel?

The decision on what sort of music you should play in a hotel depends largely on the hotel. For hotels that are looking to attract a broad range of guests, generic music with mass appeal will work the best. Stay far away from polarizing styles of music such as hip-hop and electronic. Although both genres are great genres to play in retail shops and venues, it can be extremely off for the majority of your hotel guests.

In this respect, boutique hotels will have the upper hand as they tend to have a far more focused idea of what their guests will expect from staying at that hotel. Whether they’re a luxury boutique hotel, mid-range or budget hotel.

Boutique hotels are able to distinguish themselves from the larger chain hotels by establishing a unique style of brand. Through aesthetics and atmosphere (including the background music), they can use that branding to target a certain type of guest.

Chain hotels may struggle to do this so easily as there needs to be some consistency from site to site. For that reaseon, a generic approach commonly works best. But that doesn’t mean that music is any less important of a factor in creating a great hotel atmosphere. A lot of thoughy does have to go into the music played to be appropriate across all sites.

Background Music in Hotel: Playing Different Music in Different Areas in a Hotel

Hoteliers can tailor the musical experience for different types of guests by identifying the different objectives of each area of the hotel and designing a music profile to enhance the atmosphere of that area.

In the hotel reception, the background music tends to be quite subtle. Never loud or intrusive, but calm and pleasant. It should welcome new guests into the hotel and ease the transition between lobby to the different areas that branch off.

For themed hotels, the hotel reception music offers the perfect opportunity to introduce the theme to guests. Tropical sounds for a rainforest theme hotel, pan flutes for South American themed hotels, and so on. The iconic Hard Rock Hotel is quite possibly the best example of a themed hotel that uses music effectively to connect whit their guests.

In public spaces of the hotel with a more precise purpose, such as a bar or social area, the music will usually be upbeat and encourage a positive social atmosphere. But the genre of music, again, will depend on the hotel. From generic pop, to more sophisticated lounge music that enhances that luxurious atmosphere, and even grunge or rock if it suits that particular hotel’s guests. But the pattern between them all is, the music is usually upbeat and encourages conversation.

In a hotel spa, you want to keep the background music gentle and light. The music needs to soothe your guests, and keep them calm and relaxed. It needs to be consistent and comforting, with no unexpected changes in style, to enhance your guests’ spa experience. The music played will be a complete contrast to the high tempo music you’ll be playing in the hotel gym.

Why Should Hotels Subscribe to Jukeboxy?

If you’re looking to enhance your hotel’s atmosphere, Jukeboxy Music For Business will provide your hotel with a legally compliant music service tailored for your hotel’s type. We can help to curate a bespoke music profile for your hotel, and you can use the Jukeboxy’s online dashboard to remotely manage the music played at what time at an individual site or across the whole estate.

Here are few reasons to subscribe to Jukeboxy;

  • Commercially Licensed Background Music

Hotel music licensing can be costly. Licensing all zones with different PRO’s costs thousands of dollars in a year for an average size hotel. Jukeboxy offers a comprehensive licensing solution, covering all four major Performing Rights Organizations (PROs) including BMI, ASCAP, SESAC, and SoundExchange as well as major and Indie record labels. As a result, by choosing Jukeboxy Music for Business, you can rest assured that the music playing in your establishment is properly licensed and that musical artists and publishers will receive the credit they deserve.

  • Music Management Ease and Convenience

Jukeboxy is a state-of-the-art music streaming service for any business that plays music for its customers. Our service is available in mobile, tablet, MAC and PC computers, Sonos Speaker Systems and Alexa enabled devices. We also offer a dedicated hardware player box when other options are not available in your hotel. Offering multiple platforms to stream music in your hotel gives you the freedom to find the most suitable option for your hotel and budget.

We provide smart tools such as the scheduling tool, multi-account dashboard for centralized control, remote control app and musch more that allows users to manage the music at their business effortlessly.

Dedicated account managers who will always be a phone call or an email away to help you with any music need you might have.

  • Large Music Library and Cost Effective

With only $29.99 a month, you will not only license the music in your hotel but you will have access to over 300 up-to-date playlists and 45+ million song library.

Contact us now for a 14-Day FREE trial of Jukeboxy Music For Business.

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