background music – Jukeboxy Blog https://www.jukeboxy.com/blog Jukeboxy Music for Business Wed, 16 Oct 2024 09:37:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 Background Music for Shopping: Enhancing the Retail Experience https://www.jukeboxy.com/blog/background-music-for-shopping-enhancing-the-retail-experience/ Mon, 26 Aug 2024 12:04:29 +0000 https://www.jukeboxy.com/blog/?p=3225 In today’s competitive retail landscape, background music for shopping is more than just an auditory filler; it’s a strategic element that enhances the customer experience, reinforces brand identity, and can even influence buying behavior. With the right seamless music integration, retailers can create a memorable shopping environment that encourages customers to stay longer and engage […]

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In today’s competitive retail landscape, background music for shopping is more than just an auditory filler; it’s a strategic element that enhances the customer experience, reinforces brand identity, and can even influence buying behavior. With the right seamless music integration, retailers can create a memorable shopping environment that encourages customers to stay longer and engage more deeply with their offerings. This article explores the essentials of commercial music streaming, the best Spotify playlists for retail stores, licensing and royalty compliance, and the benefits of multi-location music control.

The Role of Seamless Music Integration in Retail

Seamless music integration ensures that shoppers enjoy a continuous, uninterrupted musical experience as they move through different sections of a store. This consistency is crucial not only for maintaining the shopping mood but also for reinforcing brand identity across all store locations. Advanced commercial music streaming technologies allow retailers to manage playlists centrally, ensuring that each store reflects the brand’s unique aesthetic and values through background music for shopping.

Commercial Music Streaming: A Game Changer for Retailers

Commercial music streaming services have revolutionized the way background music for shopping is deployed in retail settings. Unlike traditional media, these platforms offer vast libraries of songs that can be tailored to fit any retail atmosphere or promotional activity. Retailers can select genres and tracks that align with seasonal campaigns, sales promotions, or specific times of the day, making the shopping experience more dynamic and engaging. The flexibility to update and modify playlists at will allows for immediate response to market trends and customer feedback, ensuring the musical backdrop is always fresh and relevant.

Additionally, these streaming services often come with features designed specifically for commercial users, such as ad-free streaming, high-quality audio, and the ability to create multiple user profiles for different store locations or departments. This functionality enhances the ability to manage music across a retail chain, providing a consistent auditory experience that can be controlled centrally or adjusted locally to meet specific needs. The result is a cohesive brand experience that resonates with customers and fosters a strong connection to the store environment, proving that the strategic use of music can be a significant asset in retail management.

Discovering the Best Spotify Playlists for Retail Stores

Spotify, one of the leading music streaming platforms, offers a variety of playlists that are perfect for retail environments. Playlists like “Indie Pop Shop,” “Electro Chill,” and “Classic Rock Coffee House” can set the right tone for your store, whether you’re aiming for an upbeat, energetic vibe or a more relaxed, inviting atmosphere. Retailers can experiment with different playlists to see which best resonates with their target demographic and enhances the overall background music for shopping experience. The availability of diverse musical selections allows stores to shift the ambiance throughout the day to match the changing flow of customers, from morning calm to evening rush, thereby maximizing the sensory impact on shoppers.

However, it is crucial for retailers to remember that Spotify is licensed only for personal use and not for playing music in public spaces, including business establishments. Using Spotify or similar consumer music services in a retail environment without the proper commercial license violates copyright laws and can result in significant fines. Retailers looking to leverage high-quality playlists legally should consider commercial music streaming services that offer similar vast selections but with the appropriate licensing for public and commercial use. These services ensure that businesses remain compliant with copyright laws while still providing a curated, engaging musical experience for customers.

Licensing and Royalty Compliance: Essential for Legal Streaming

One of the critical aspects of using background music in any commercial setting is ensuring compliance with licensing and royalty regulations. Retailers must secure the appropriate licenses from performing rights organizations (PROs) like ASCAP, BMI, or SESAC to legally play background music for shopping in their stores. This not only avoids legal penalties but also ensures that songwriters and artists are fairly compensated for their work, supporting the broader music industry.

Multi-location Music Control: Synchronizing the Shopping Experience

For retail chains operating multiple locations, maintaining consistent audio branding can be a challenge. Multi-location music control systems solve this problem by allowing centralized control of background music for shopping playlists across all stores. This technology enables managers to update playlists remotely and adjust the music to match marketing campaigns or store-specific events, ensuring a cohesive brand experience no matter where the stores are located. The ability to centrally control music ensures that all locations reflect the brand’s desired atmosphere and marketing objectives, providing a uniform customer experience that reinforces brand loyalty and recognition.

Advanced systems like Jukeboxy’s web-based dashboard offer a centralized multi-account dashboard specifically designed for organization admins and store managers. This allows for streamlined management of music across various stores with easy-to-use controls and real-time updates. Users can not only select and modify playlists but also schedule background music for shopping for different times of the day or special promotions, all from a single interface. This level of control is crucial for large retail chains seeking to minimize discrepancies in their customer experience and maximize the impact of their auditory branding efforts.

Enhancing Customer Experience Through Thoughtful Music Selection

The influence of music in retail stores on the customer experience and purchasing behavior cannot be overstated. The right background music for shopping can make stores feel more welcoming and influence the mood of shoppers. Slow tempos typically encourage leisurely browsing, which can increase the time customers spend in-store, while upbeat music might boost energy levels and enhance perceptions of sales and promotions. For instance, playing classical or instrumental electronic chill music in high-end boutiques can evoke a sense of luxury and exclusivity, while pop hits in a trendy fashion store can create a vibrant and youthful vibe. Ultimately, the goal is to use music strategically to create an environment that customers enjoy and where they are more likely to make purchases. By carefully selecting genres and tracks that resonate with the brand’s target audience, retailers can subtly guide customer behavior and improve overall satisfaction.

Research has shown that the strategic use of music extends to influencing key business outcomes such as increased sales, customer loyalty, repeat customers, and even employee motivation. Music that complements the shopping environment enhances the customer’s experience and positively affect their buying decisions, leading to increased sales. A welcoming and enjoyable background music for shopping ambiance can encourage customers to visit more frequently, fostering loyalty and turning occasional visitors into regulars. Additionally, a pleasant auditory environment can boost employee morale and productivity, creating a more dynamic and engaging workplace. These benefits illustrate the profound impact that thoughtful music selection can have on a retail business’s bottom line and overall brand perception. 

Incorporating background music for shopping is not just about playing any music; it’s about curating musical experiences that align with brand values, enhance customer satisfaction, and drive sales. With the advent of commercial music streaming services and technologies for multi-location control, retailers have unprecedented control over how music is used in their stores. By ensuring legal compliance and choosing the right playlists, retailers can transform their stores into dynamic, enjoyable spaces that encourage customers to return time and again.

To facilitate this, Jukeboxy offers a specialized solution tailored for retail environments, ensuring that music selection is diverse, fully licensed and compliant with all legal requirements. With features like a centralized multi-account dashboard, Jukeboxy makes it easy to manage and synchronize music across multiple retail locations. Interested retailers can explore the benefits of Jukeboxy with a 14-day free trial, providing an opportunity to experience firsthand how the right background music can elevate the shopping experience and contribute to business success.

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Exploring the Calming World of New-Age Music for Relaxation and Inspiration https://www.jukeboxy.com/blog/exploring-the-calming-world-of-new-age-music-for-relaxation-and-inspiration/ Sat, 20 Apr 2024 09:00:43 +0000 https://www.jukeboxy.com/blog/?p=2801 In the whirlwind of daily life, finding tranquility and a source of inspiration is more valuable than ever. Enter the world of new-age music, a genre dedicated to weaving sounds into a tapestry of peace and creativity. This article embarks on a journey through the ethereal landscapes of new-age music, exploring how it offers listeners […]

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In the whirlwind of daily life, finding tranquility and a source of inspiration is more valuable than ever. Enter the world of new-age music, a genre dedicated to weaving sounds into a tapestry of peace and creativity. This article embarks on a journey through the ethereal landscapes of new-age music, exploring how it offers listeners a sanctuary of calm and a wellspring of inspiration.

The Essence of New-Age Music: A Sanctuary in Sound

New-age music, with its soothing melodies and atmospheric harmonies, aims to create an immersive environment that nurtures the mind and soul. It is characterized by its eclectic blend of natural sounds, electronic ambiances, and often, traditional instruments from around the globe. This genre is not just music; it’s an auditory journey designed to induce relaxation, meditation, and inspiration.

Imagine a soundscape that encapsulates the serene beauty of nature, the depth of human emotion, and the boundless realms of the imagination. Ambient Music is that bridge to inner peace, offering a retreat from the noise and haste of everyday life. It invites listeners to pause, breathe, and connect with a sense of inner harmony.

A Symphony of Serenity: How New-Age Music Inspires Calm

The true power of new-age music lies in its ability to calm the storm within. Its slow, rhythmic patterns and gentle melodies mimic the natural flow of breathing and the tranquil movements of nature, guiding the listener into a state of deep relaxation. This music serves as a therapeutic backdrop for stress relief, mindfulness practice, and even sleep.

The layered textures and ambient soundscapes of World Music are meticulously crafted to evoke a sense of spaciousness and peace. As listeners, we’re invited to let go of our worries and immerse ourselves in the moment, allowing the music to envelop us in a cocoon of calm. It’s a musical escape that offers a respite for the soul, a momentary pause in the chaos of life.

Igniting the Spark: New-Age Music as a Muse for Inspiration

Beyond its calming influence, new-age music is a powerful source of inspiration. The genre’s ethereal quality and its blending of sounds from different cultures can spark creativity and stimulate the imagination. Artists, writers, and anyone in need of a creative boost often turn to new-age music as a muse, finding in its melodies the inspiration to explore new ideas and artistic visions.

The music’s atmospheric nature serves as a canvas for the mind, where thoughts and emotions can dance freely, unbounded by the constraints of words. It encourages introspection and self-exploration, leading to personal insights and bursts of creativity. Easy Listening Music reminds us that, within the realm of sound, there are endless possibilities for discovery and expression.

A Journey for the Soul: Embracing New-Age Music in Daily Life

Incorporating new-age music into daily life can transform routine moments into opportunities for relaxation and self-discovery. Whether through meditation, yoga, or simply unwinding after a long day, Wellness Music offers a soundtrack for serenity and personal growth. It’s a companion for those moments when we seek to quiet the mind, find inner balance, or awaken our creative spirit.

In a world that often demands relentless energy and attention, new-age music provides a soothing counterpoint, inviting us to explore the depths of our being and the expanse of our potential. It’s a genre that transcends the mere act of listening, becoming a pathway to peace, inspiration, and a deeper connection with the essence of who we are.

As we continue to navigate the complexities of life, let the calming world of new-age music be a beacon of light. It’s an invitation to slow down, to listen deeply, and to discover the boundless peace and creativity that resides within us all.

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How to Design the Perfect Atmosphere for your Coffee Shop? https://www.jukeboxy.com/blog/design-the-perfect-atmosphere-with-background-music-for-coffee-shop/ Sat, 19 Feb 2022 14:26:17 +0000 https://www.jukeboxy.com/blog/?p=1556 How to Design the Perfect Atmosphere for your Coffee Shop? A coffee shop must have an eye for design. There may even be other reasons people visit coffee shops apart from drinking coffee. The environment and how you present your products play a significant role in attracting customers through your doors. There is nothing more […]

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How to Design the Perfect Atmosphere for your Coffee Shop? A coffee shop must have an eye for design. There may even be other reasons people visit coffee shops apart from drinking coffee. The environment and how you present your products play a significant role in attracting customers through your doors. There is nothing more satisfying than achieving your dreams after investing thousands of dollars, putting in hard work, and remembering that little details matter as much as the products you sell.

Attractive characteristics of your establishment, like scent and mood, may increase foot traffic and sales. Furthermore, a robust design and layout of your coffee shop will help you stay in people’s minds, encouraging return visitors. From the furniture to the espresso bar, ambient lighting to the background music in your coffee shop has a noticeable effect on how your customers enjoy their beverages.

Here’s what you need to look out for when creating the best atmosphere in your coffee shop.

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Step #1: Plan the layout with attention

What does this mean? A great ambiance is not just something that happens by chance. A good layout is at the heart of a great atmosphere. Look at your plans through the eyes of your customers long before you sign any contracts with interior builders. Which features are most important to customers? Are there features that make things easy for them?

For example, confusion over where to order is often a source of trouble. The presence of an order counter near the entrance helps customers feel less lost as soon as they enter. Ensure that people have easy access to the condiment counter and a trash can where they can quickly flavor their coffee without reaching over to other patrons or objects.

Ideally, your coffee shop should be bright and clean, with plenty of natural light and comfortable seating. Provide seating to single customers and groups of various sizes with a mix of seating and table types.

Consider hiring a professional interior decorator for layout, furniture, and flooring, if you have no prior design experience. When your coffee shop has a distinctive, personal touch that separates your establishment from nearby ones, it will draw more customers.

Step #2: The right colors to use

Experienced baristas and delicious cappuccinos or lattes will attract customers surely, but your decor should also be appealing to customers on a holistic level.

Once the store’s layout is finished, the next step should be figuring out the color scheme.

It can be time-consuming to decide on a suitable color palette for your coffee shop. But don’t worry, we gathered some well-researched information below that we believe can help you make a decision pretty quickly.

Based on market studies, an earthy color scheme is a classic choice for many coffee shop owners to provide a relaxed and welcoming coffee shop. You can find browns, beige, umber, and dark orange shades in this palette.

On the other hand, if you are creating a unique coffee shop atmosphere than a classic one, you can mix the earthy tones with brighter colors. You can use beige and brown shades with teal, turquoise, or reds. However, the bright colors should not empower the entire atmosphere and should be used minimally as accent colors.

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Step #3: Choose the lighting wisely

Choosing the right lights for your cafe is a great way to create the mood you want. Instead of regular bulbs, you can install dimmers to create ambient lighting throughout the day. Adding attractive ceiling lamps instead of spot or industrial lights will add extra appeal and help to create a great coffee shop ambiance.

Whenever possible, you should utilize natural lighting to take advantage of organic light and save energy at the same time. If natural light is

not available in your store, you can use cool-toned lighting as they create a similar look and feel to daylight. Cool lighting is also a good choice for reading and studying.

Warm and soft-toned lighting is a good choice for the evening hours.

They create a more comforting atmosphere in a dark room due to their gentle contrast from the darkness. For example, Starbucks stores usually use dimmed lighting to create a cozy ambiance.

Step #4: The importance of scents

It shouldn’t surprise anyone that the smell of a café is an integral part of the overall experience for coffee shop customers. The scent of freshly brewed coffee or pastries often attracts passersby. It is not just important to attract new customers, but it is also essential to keep them.

Adding pleasant scents to your coffee shop can also encourage people to linger around for longer. For example, almost every retail store, including coffee shops, uses holiday-themed fragrances to lure people into the stores during the holiday season. The scent of spice, vanilla, or pumpkin is a known marketing strategy to capture the holiday mood and eventually increase sales.

Step #5: Coffee shop background music

Science has repeatedly proven that you need to impress your customers through all their senses to be successful. To thrive in a competitive market, tasteful decor, scent marketing, or excellent customer service will not be enough. The create the perfect atmosphere in your coffee shop, you need to implement the fitting soundtrack for your business.

The background music at a retail shop is an integral part of the marketing strategy, and it’s no different for a coffee shop. However, choosing the right music for coffee shop is vital.

How to Design the Perfect Atmosphere for your Coffee Shop? What to consider when choosing the music for coffee shop?

There is no one playlist or genre fits all mentality anymore. You may hear a piece of excellent background music at one coffee shop and think it would fit yours perfectly, but it may not! While choosing the playlists for your coffee shop, consider these:

Who is your target market? The young generation, old generation, or a mix?

What makes your coffee shop different than the others? Gourmet coffee beans, attractive interiors, energetic baristas? The music should fit the brand.

How early and how late your coffee shop is open? The early crowd needs different types of music than the late crowd. Consider creating a different playlist schedule for the entire day and the week.

We highly recommend working with a professional background music service provider for all these reasons mentioned above. But, there’s more to consider when choosing the music service provider for your coffee shop.

Every business, including the coffee shops, must obtain background music licenses by ASCAP, BMI, SESAC, and GMR. When you subscribe to a commercially licensed background music service provider, they will pay for your licenses on your behalf, and you won’t have to worry about getting hefty fines.

On the other hand, if you choose to play Spotify, Apple Music, or YouTube without obtaining these licenses, you can face harsh penalties. You can read more here.

These services are not commercially licensed. You can only use them for your own entertainment, as you can read on their terms and conditions page.

How to Design the Perfect Atmosphere for your Coffee Shop? We recommend Jukeboxy’s business music streaming service, which you can join in just a few minutes with a $29.99 monthly subscription. With over forty million tracks and curated playlists, you will find the fitting background music for coffee shop that your guests will love.

Some of the exciting features Jukeboxy has to offer:

  • Jukeboxy library has music from ASCAP, BMI, SESAC, GMR libraries, major and independent labels to provide you with the most variety.
  • Jukeboxy Music is available on Apple iOS and Android devices, as well as PC and Mac computers, Sonos speaker systems, and Alexa enabled devices. Our dedicated hardware, Jukeboxy Player Box, is also available for purchase.
  • From your computer and anywhere in the world, you have access to Jukeboxy’s online dashboard to manage the music at your businesses.
  • You can create a continuous stream of non-repetitive and fresh music for your business by mixing an unlimited number of playlists in a time slot.
  • When you use Jukeboxy Music, you can create custom playlists quickly and easily. The Jukeboxy Manager App comes with a “DJ SET” feature that lets you create unlimited playlists based on mood, tempo, genre, and decade. Adding these custom sets to your weekly auto-play schedule will allow you to mix them with other playlists or play them individually. It is also possible to transfer your playlists to Jukeboxy. With Jukeboxy Music, you can share any custom playlist you have on Spotify or Apple Music for no additional charge.

Summary

A coffee shop with these simple characteristics is usually all that customers need to make a space that is appealing and cozy where they can enjoy coffee with a sense of comfort. Don’t forget the proper layout, an inviting color palette, the lighting, the scents, and the background music to make your coffee shop atmosphere inviting and customer-retaining.

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Finding the Best Music for Marijuana Dispensaries https://www.jukeboxy.com/blog/finding-the-best-music-for-marijuana-dispensaries/ Fri, 11 Feb 2022 23:27:05 +0000 https://www.jukeboxy.com/blog/?p=1542 As more states have legalized cannabis for medical and recreational use, legal sales of cannabis in the U.S. grew by 46% in 2020 and 40% in 2021. As the market has expanded, dispensaries have become more sophisticated and streamlined to meet the changing market demand. Dispensaries need background music that fits their more streamlined appearance […]

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As more states have legalized cannabis for medical and recreational use, legal sales of cannabis in the U.S. grew by 46% in 2020 and 40% in 2021. As the market has expanded, dispensaries have become more sophisticated and streamlined to meet the changing market demand.

Dispensaries need background music that fits their more streamlined appearance and better addresses their expanding clientele. But where to start when finding music for cannabis dispensaries? In this article, we strive to show your business where to begin when choosing background music for marijuana dispensaries.

How many states have legalized both recreational Cannabis and Medical Cannabis?

Before even choosing a soundtrack for business use in the cannabis dispensaries, it is crucial to understand the laws and regulations around marijuana in your State. Currently, recreational use of cannabis is legal in 20 States, and medical use of cannabis is legal in 36 states and four territories.

Soon more states will allow for either medical, recreational, or both types of marijuana use. It is difficult to argue that opening a marijuana dispensary to meet this increased demand is a terrific idea.

cannabis store background music

Who is visiting the dispensaries?

Knowing your clientele is another critical area to consider before picking the perfect type of music for your dispensary. The base statistics appear to look like this:

Millennials – 51.5% (23-38)*

Generation X – 25.7% (39-54)*

Baby Boomers – 15.8% (55-73)*

Gen Z – 5.9% (23 or younger)*

*Paratheis specify each generation’s age range                                    

So, now that you know the age range of your clients, there is more to the story. Now, you would need to consider gender. According to research, men are much more likely to buy cannabis or cannabis-related products (ranging from 60%-67%). Men are also more likely to purchase recreational products, like marijuana concentrates (70%). On the other hand, women are likely to spend more on CBD products (66% more than men). A fun fact; a recent Nielsen Consumer Behavior Study has shown that 74% of people who purchase CBD products own dogs or cats. Who knew!? Maybe canine friends should be considered when picking the music for your business!

What music should you play in your dispensary?

Given the uniqueness of your business, addressing the question of what type of music for marijuana dispensaries you should play may not be easy.

First, let us address the elephant in the room. There is a common misconception that all people who use marijuana are “stoners” who only listen to music genres such as Hip-Hop/Rap or Reggae. Popularized mainly by modern pop culture in movies and rap song lyrics, this is simply nothing but a myth. In 2021, the people who use marijuana stretch over a wide range of cultures, religions, races, ages, everything! That is why most dispensaries should play a wide variety of music genres to accommodate vastly different groups of people. Especially in the states where marijuana is legal for both medical and recreational use, it is important to play music that appeals to an array of clients.

Playing from a range of musical genres will allow your business to reach all types of clients without singling out any groups. Additionally, you may want to customize your business’s music genres to match your region. For instance, it would be more beneficial to play more pop-country hits in Colorado than in New York. It can be tricky to find the balance between appealing to a varied clientele and alienating some clientele by narrowing your focus too much.

On the other hand, if appealing to a particular population segment is your business’s goal, you can use music to help you do that. Suppose you are in a state where recreational use is legal, and you want to take over the niche market of the younger and hipper crowd that uses marijuana recreationally. In that case, choosing a genre that specifically attracts your target group is crucial.

For instance, in a more urban area, playing more Hip-Hop/Rap than Reggae would allow more success as you specifically target your demographic and location. If your business is located in a more rural or suburban area playing more Classic Rock or Country could aid in your success in that niche market.

Music for Marijuana Dispensaries

Finally, one last large group of dispensaries needs a slightly different approach. In states where marijuana use is only legal for medical use, the dispensary’s music shouldn’t be exactly like the music for the other dispensaries we have just talked about above. For the dispensaries selling marijuana exclusively for medical purposes, it is most beneficial to play soft background music regardless of geographic location.

When playing background music for businesses serving a medical needs clientele, a calming and non-intrusive atmosphere is best, and music plays an important role. Like a local pharmacy, the customers of a medical marijuana dispensary are going to collect their medication. It just happens to be marijuana as opposed to pills. Picking up a prescription is never a task that is for fun. It is just an errand that needs to be completed. Like any task that doesn’t require much mental effort, the music shouldn’t take much effort to listen to. The music should just fade into the back of the customer’s mind.

So, where can your business find the right music?

Just as there are many rules and regulations governing the marijuana dispensary business, many rules and regulations apply to the commercial use of music for your business.

That is where Juxeboxy Music for Business comes in.

With a Jukeboxy Music subscription, the background music in уоur business will be fully licensed by ASCAP, BMI, SESAC, GMR, and SOCAN. No matter where your dispensary is located within the USA or Canada, or the clientele you are serving, there is no better option to find the right commercially licensed music for dispensaries than Jukeboxy. Jukeboxy has expertly curated playlists that can perfectly fit your dispensary’s customer base. Or, if you are so inclined, you can work with our music team to create a custom playlist from our 45+ Million song library. And even better, Jukeboxy is very competitively priced at only $29.99 per month.

Tired of reading about how great Jukeboxy will be for your dispensary?

You can sign-up for a 14-day free trial with no commitment (no cc required) and see if Jukeboxy is a good fit for your brand.

Jukeboxy music team suggestions:

  • Create a weekly playlist schedule with multiple playlists to accommodate a variety of clientele with Jukeboxy’s scheduling tool 
  • Create a different vibe throughout the day with different genres
  • Think about your employees; avoid playing the same playlists over and over again
  • When in doubt what to play, consult with the Jukeboxy music team to create the fitting sound for your brand and clientele

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How to Design the Perfect Atmosphere for Your Bakery – from basics to advanced https://www.jukeboxy.com/blog/how-to-design-the-perfect-atmosphere-for-your-bakery-from-basics-to-advanced/ Mon, 24 Jan 2022 01:48:04 +0000 https://www.jukeboxy.com/blog/?p=1532 How to Design the Perfect Atmosphere for Your Bakery? Did you know that the first bakers’ guild was established in 168 BC in Rome? Even in the Roman Empire period, baking for commercial reasons was a popular income-generating business. Whether it’s for our own consumption or for business, baking has become more popular since the […]

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How to Design the Perfect Atmosphere for Your Bakery? Did you know that the first bakers’ guild was established in 168 BC in Rome? Even in the Roman Empire period, baking for commercial reasons was a popular income-generating business. Whether it’s for our own consumption or for business, baking has become more popular since the 1920s.

Today, we see a bakery at every corner, if not more. How can a bakery stand out from others when there is so much competition? Undoubtedly, one of the most important aspects is your bakery’s atmosphere. Creating an appealing atmosphere in your store needs time, research and professional help like an interior designer.

Its environment and atmosphere are critical to a bakery’s success and profitability. Although it’s easy to get distracted by the specifics of the design or the layout of the storefront, it’s vital to make sure the bakery itself enhances the experience of its customers.

The decor of your bakery will determine how customers perceive their experience, which can impact both the buying experience and the return on investment.

Designing a bakery can be a fun and rewarding venture. If you take the time to do it right, it will be profitable, too. Imagine baking a cake without the necessary tools, which is not a great idea, right? The same goes for creating the right design and atmosphere for your bakery. If you don’t invest in the time and the money, the store will be mediocre and will look like any other bakery in your neighborhood.

We’ve got the recipe for creating the perfect atmosphere for your shop. We created this article to help you establish a successful bakery. How to Design the Perfect Atmosphere for Your Bakery? Read on.

The Basics

The design of your bakery serves to welcome your customers and promote your brand. Making your cake/pastry shop stand out with a few simple design basics can help convert first-time visitors into regular customers. Here’s what to look out for:

  1. Start from the Entryway and the Storefront

2017 research by UCD food scientists shows that freshly baked bread’s smell brings “odor-cued memories” and boosts Pavlovian response and impulse buying.

For that reason, we recommend incorporating Dutch or half doors and a vent fan above the door which can help lure passersby with the aroma of freshly baked goods. Also, the entryway of your bakery should be spacious enough to provide enough space for multiple people to line up.

If you have enough storefront space, placing display cases for your baked goods might help bring in more shoppers. Including different types of goods is an excellent idea to let the window shoppers know what you can offer.

Do you create custom cake designs for birthdays or anniversaries? Showing quality prints of your designs in lovely frames on the walls is another idea to bring more customers who need customized cakes.

  1. Make Sure It Has Good Lighting

Lighting is another essential aspect of a successful bakery. Bakers often invest in high-quality display cases; however, without good lighting, the brilliance of food colors will not be as vivid. High-quality lighting also helps preserve the freshness and appearance of baked goods.

However, the lighting of the bakery is not limited to the display cases. There should be a consistent light color throughout the store. To create a welcoming atmosphere, use the same light colors across the store; some areas may have more lights and some less, but it is crucial to choose the same light colors. Our suggestion is to stay away from fluorescents. Fluorescents have green-yellow and magenta cast, and your baked goods and the store will not look good in that bulb color.

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  1. Make the Space Happier

Two things belong here: colors and plants.

It would help if you considered adding color to the interior, as color adds life to any space. Think about adding color to your walls, windows, floors, tables, chairs, etc. Use colors that match your brand identity. For example, if you sell cupcakes, you can create a colorful space with pinks, blues, and oranges. Cupcakes are fun to look at and eat, so why not provide a fun atmosphere to your customers?

If you’re aiming to create a high-end bakery feel, then black and white colors with French bistro-style seating will do the job.

Light colors, such as cream, beige, white, or pale yellow, create the illusion of a bigger room. We recommend using soft tones to make the space look more spacious and inviting if you have a smaller store.

You can also add an accent wall within the color scheme. Your bakery will appear uncluttered to visitors if you use a simple color palette with one dominant or accent color.

Plants! Adding plants or flowers will add a great touch to your bakery. If you use fresh herbs in your baked goods like thyme, mint, or rosemary, you can create a corner for small planters and use the fresh herbs to decorate the baked goods.

  1. Create a Comfortable Environment

Customers need to feel comfortable while shopping at your bakery; whether they are there for dining or take-out, making them feel comfortable is crucial. Take-out customers need space to move around and look at the displays to make their selections. Sit-down customers need comfortable seating and friendly staff to enjoy your bakery and potentially come back.

If you have a small space, we recommend not overcrowding the seating area. Passageways between tables and chairs should be 18 inches wide. An overcrowded aisle can result in an uncomfortable experience for customers, and it may negatively impact sales. Instead, you can offer reservations for seated customers. This way, they won’t get disappointed when there is no space to sit.

Ventilation is another essential aspect to consider when designing the perfect atmosphere for a bakery. Without proper ventilation, you could end up with a lot of heat buildup inside your bakery, which will result in uncomfortable employees and customers.

  1. Get Creative with Your Decoration and Your Display Cases

  • Baskets are a fantastic way to display items such as pastries. They come in all shapes and sizes, so you’ll never run out of options. Don’t be afraid to decorate with baskets.
  • Bakeries specializing in wedding cakes can display photos of local couples cutting their cakes. If your bakery specializes in English tea cakes, choose wall art from England to showcase its nationality.
  • Display cases are typically made of glass or metal. If you can find a custom display case maker, you can order the ones in your brand’s color, matching the general atmosphere of the store.

music streaming service

The Advanced Level

How to Design the Perfect Atmosphere for Your Bakery? 

  1. Use Mirrors Like the Pros

Mirrors behind the counter are a great design idea. They reflect light, enhancing the displays and increasing the sense of space. Displaying a custom design cake in front of a mirror will show customers both the front and the rear of the cake.

  1. Improve Customer Flow with a Bakery Floor Plan

Designers suggest that the bakery isles should be at least 4 feet wide to prevent congestion. However, they shouldn’t be too long either. A study shows that if customers feel your aisles are too long, they may skip the aisle, which may be over as much as 2 percent of your products.

Making your aisles shorter but not congested will allow your customers to engage more with your products and help in increased sales.

  1. Background music in a bakery can be the cherry on top

Engaging a customer’s five senses in your bakery will surely help your bakery succeed. You are already providing them with the sight, smell, taste, and even touch with your baked goods. Why not appeal to their fifth sense? The sound! We recommend adding a brand-matching soundtrack for your business to achieve this.

Pleasant, brand-fitting background music for a bakery will complement the interior design and the atmosphere.

Imagine a French bakery with excellent Parisian decor and French pastries but no music. The customers will hear lots of chatter and utensil noises while trying to enjoy the pastry and maybe a friend’s company. Not so great, right?

Now, imagine the same French bakery with an excellent choice of background music. Imagine eating a “tarte aux framboise” accompanied by a French Chanson by Edith Piaf. You will feel transported to Paris when you are at the bakery and leave feeling fabulous, right? Wouldn’t you go to that same bakery the next time?

Bonus Read: Impact of background music on businesses

Let us help you find the fitting background music for your bakery. American, French, Italian; every bakery needs to have background music that matches its characteristics and target market.

Extra: Playlist Samples

If you’re thinking, “OK, I’ll turn on the radio, YouTube, or Spotify,” you’re on the wrong track. Firstly, these services are not commercially licensed providers, which means there can be severe penalties for using them in a business environment. Secondly, it’s not going to sound very professional if you’re playing the music just to play it. A non-curated, any type of music will not do any good for your bakery.

The best way to do this is to subscribe to Jukeboxy’s business music service, which gives you a vast music library (45+ million tracks) and hundreds of curated playlists. You don’t have to spend hours choosing what music to play, you can set up the service in minutes and impress your customers.

How to Design the Perfect Atmosphere for Your Bakery? Having good background music is directly related to increased revenue. Read the details here.

The post How to Design the Perfect Atmosphere for Your Bakery – from basics to advanced appeared first on Jukeboxy Blog.

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Importance of Background Music in Hotels https://www.jukeboxy.com/blog/background-music-in-hotels/ Thu, 14 Nov 2019 15:38:58 +0000 https://www.jukeboxy.com/blog/?p=627 Background music in Hotel is an integral part of a hotel’s brand identity, but many hotels aren’t aren’t using background music to their full advantage. If usеd strategically, the music played in your hotel can have a positive effect on your customers. It can also influence their decision to stay ther there again in future […]

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Background music in Hotel is an integral part of a hotel’s brand identity, but many hotels aren’t aren’t using background music to their full advantage. If usеd strategically, the music played in your hotel can have a positive effect on your customers. It can also influence their decision to stay ther there again in future and spread word-of-mouth recommendations. But the music has to be coherent with the theme of the types of guests that the types of guests that the hotel is looking to attract.

Different Types of Hotels Require Different Types of Music

It wouldn’t make sense to play upbeat dance music in your hotel lobby when your target demographic is the older generation looking to spend a peaceful spa weekend in a relaxing atmosphere. Different types of hotels require different types of music and the mood of the hotelmay change based on the time of the day or the area that you’re in. So essentially, the music that you play will need to reflect the atmosphere that you trying to create for your guests and there isn’t a “one-size-fits-all” playlist. And getting it wrong, can severely disturb your guests’ experience (as documented by the number of bad reviews on TripAdvisor complaining about the hotel’s poor choice in music).

Many urban hotels in metropolitan areas are trying to appeal to the millennial generation who are swiftly becoming a hugely influential demographic. The right music can encourage guests to linger in public areas and spend money on drinks and snacks offered by the hotel instead of taking their business elsewhere.

According to Music Works (the joint research initiative between PPL and PRS for Music):

75% of hotel quests like to hear music in the lobbies, bars, restaurants and public spaces.
78% of people who like music in hotels agree that it makes them feel more relaxed.
61% of regular hotel guests are more likely to consume more food and drink when they hear music they like in a hotel.
55% of people who like music in hotels prefer to meet colleagues or clients where good hotel music is being played.

The objective of any hotels is to maximize the profits made on-site beyond just accommodation booking and improving customer loyalty. For that reason, hotels often contain a restaurant, spa, gym, bar and a pool area. Music is a massively important element in making your guests feel comfortable enough to stay on the hotel premises. Therefore, music played at your restaurant or bar can influence restaurant sales and your customers’ dining behaviour.

What Music Should You Play In A Hotel?

The decision on what sort of music you should play in a hotel depends largely on the hotel. For hotels that are looking to attract a broad range of guests, generic music with mass appeal will work the best. Stay far away from polarizing styles of music such as hip-hop and electronic. Although both genres are great genres to play in retail shops and venues, it can be extremely off for the majority of your hotel guests.

In this respect, boutique hotels will have the upper hand as they tend to have a far more focused idea of what their guests will expect from staying at that hotel. Whether they’re a luxury boutique hotel, mid-range or budget hotel.

Boutique hotels are able to distinguish themselves from the larger chain hotels by establishing a unique style of brand. Through aesthetics and atmosphere (including the background music), they can use that branding to target a certain type of guest.

Chain hotels may struggle to do this so easily as there needs to be some consistency from site to site. For that reaseon, a generic approach commonly works best. But that doesn’t mean that music is any less important of a factor in creating a great hotel atmosphere. A lot of thoughy does have to go into the music played to be appropriate across all sites.

Background Music in Hotel: Playing Different Music in Different Areas in a Hotel

Hoteliers can tailor the musical experience for different types of guests by identifying the different objectives of each area of the hotel and designing a music profile to enhance the atmosphere of that area.

In the hotel reception, the background music tends to be quite subtle. Never loud or intrusive, but calm and pleasant. It should welcome new guests into the hotel and ease the transition between lobby to the different areas that branch off.

For themed hotels, the hotel reception music offers the perfect opportunity to introduce the theme to guests. Tropical sounds for a rainforest theme hotel, pan flutes for South American themed hotels, and so on. The iconic Hard Rock Hotel is quite possibly the best example of a themed hotel that uses music effectively to connect whit their guests.

In public spaces of the hotel with a more precise purpose, such as a bar or social area, the music will usually be upbeat and encourage a positive social atmosphere. But the genre of music, again, will depend on the hotel. From generic pop, to more sophisticated lounge music that enhances that luxurious atmosphere, and even grunge or rock if it suits that particular hotel’s guests. But the pattern between them all is, the music is usually upbeat and encourages conversation.

In a hotel spa, you want to keep the background music gentle and light. The music needs to soothe your guests, and keep them calm and relaxed. It needs to be consistent and comforting, with no unexpected changes in style, to enhance your guests’ spa experience. The music played will be a complete contrast to the high tempo music you’ll be playing in the hotel gym.

Why Should Hotels Subscribe to Jukeboxy?

If you’re looking to enhance your hotel’s atmosphere, Jukeboxy Music For Business will provide your hotel with a legally compliant music service tailored for your hotel’s type. We can help to curate a bespoke music profile for your hotel, and you can use the Jukeboxy’s online dashboard to remotely manage the music played at what time at an individual site or across the whole estate.

Here are few reasons to subscribe to Jukeboxy;

  • Commercially Licensed Background Music

Hotel music licensing can be costly. Licensing all zones with different PRO’s costs thousands of dollars in a year for an average size hotel. Jukeboxy offers a comprehensive licensing solution, covering all four major Performing Rights Organizations (PROs) including BMI, ASCAP, SESAC, and SoundExchange as well as major and Indie record labels. As a result, by choosing Jukeboxy Music for Business, you can rest assured that the music playing in your establishment is properly licensed and that musical artists and publishers will receive the credit they deserve.

  • Music Management Ease and Convenience

Jukeboxy is a state-of-the-art music streaming service for any business that plays music for its customers. Our service is available in mobile, tablet, MAC and PC computers, Sonos Speaker Systems and Alexa enabled devices. We also offer a dedicated hardware player box when other options are not available in your hotel. Offering multiple platforms to stream music in your hotel gives you the freedom to find the most suitable option for your hotel and budget.

We provide smart tools such as the scheduling tool, multi-account dashboard for centralized control, remote control app and musch more that allows users to manage the music at their business effortlessly.

Dedicated account managers who will always be a phone call or an email away to help you with any music need you might have.

  • Large Music Library and Cost Effective

With only $29.99 a month, you will not only license the music in your hotel but you will have access to over 300 up-to-date playlists and 45+ million song library.

Contact us now for a 14-Day FREE trial of Jukeboxy Music For Business.

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