When you step into any public space, one of the first things you might notice is the background music. Whether it’s a coffee shop, a retail store, or a bustling restaurant, music plays a crucial role in shaping the atmosphere and enhancing the customer experience. However, playing music in public spaces is not as simple as just hitting the play button on your favorite playlist. There are several dos and don’ts that businesses must adhere to ensure they provide a welcoming environment while complying with legal standards. This article will explore the essential music policies and business guidelines every establishment should follow.
Do: Understand the Importance of Music Licensing
One of the most critical aspects of playing music in a public space is understanding and adhering to music licensing laws. In the USA and Canada, businesses are required to obtain licenses from performance rights organizations (PROs) such as ASCAP, BMI, SESAC, GMR in the USA, SOCAN and Re:Sound in Canada. These licenses allow you to legally play music in your space, ensuring that the artists, composers, and publishers get their fair share of royalties.
Failing to comply with these licensing regulations can result in hefty fines and legal troubles, which no business would want to face. Therefore, it’s essential to educate yourself about the types of licenses you need, which can vary depending on factors such as the size of your venue and the type of music you intend to play.
Don’t: Play Music Without Considering Your Audience
While it might be tempting to play your personal favorites, remember that the choice of music should cater to the tastes and preferences of your customers, not just your own. The music played should enhance the customer experience, align with your brand’s image, and be appropriate for the demographics of your audience.
For instance, classical music might be fitting for a high-end boutique or a fine dining restaurant, whereas pop or rock could be better suited for a casual dining environment or a clothing store targeting younger demographics. It’s also important to consider the volume—music should be loud enough to enjoy but not so loud that it interferes with conversations.
Do: Use Music to Enhance Brand Identity
Music can be a powerful tool to reinforce your brand identity and create a memorable experience for your customers. Select genres, artists, and songs that reflect your brand’s values and message. For example, a beach-themed bar might opt for reggae or surf rock to complement its vibe, while a bookstore might play soft jazz or classical music to maintain a calm and serene atmosphere.
Creating custom playlists that reflect your brand’s personality can also set you apart from competitors and make your space uniquely appealing to your clientele. Employing services that offer tailored music solutions for businesses can help in curating these playlists with legal reassurances.
Don’t: Ignore Volume Control
The volume at which music is played can make or break the customer experience. Music that is too loud can be overbearing and disruptive, while music that is too soft might fail to add any value to the ambiance. It’s important to find a balance where the music is perceptible but not overpowering. Regularly check the sound levels throughout the day, as the ideal volume may need adjustment depending on the number of customers and the level of ambient noise.
Do: Regularly Update Your Playlists
Keeping your music fresh and up-to-date is key to maintaining interest and enhancing customer experience. Regular updates to your playlists can prevent your music from becoming stale or repetitive. This doesn’t mean you need to change every song every day, but adding new tracks and rotating playlists weekly or monthly can keep things interesting for both your staff and your patrons.
Don’t: Neglect the Legal Aspects of Playing Recorded Music
Apart from obtaining the necessary music licenses, there are other legal considerations to keep in mind. For instance, the copyright law regarding playing recorded music in public spaces varies by country and needs to be respected. Also, if you are considering live music, there are different licensing requirements and potential zoning laws to consider.
Do: Consider the Impact of Music on Behavior
Studies have shown that background music can significantly influence consumer behavior. Tempo, volume, and genre can affect how long customers stay, how much they purchase, or even their overall satisfaction with the service. For instance, slower music can lead customers to spend more time in a café or restaurant, potentially increasing their total spend.
Don’t: Overlook the Power of Silence
While music can enhance the atmosphere, there are times when silence is golden. Depending on the nature of your business, there may be moments when turning off the music can actually benefit the customer experience. For example, during a special announcement, a moment of tribute, or simply to provide a peaceful break during a busy day.
Effectively managing music in public spaces involves a careful balance of artistic selection, legal knowledge, and strategic implementation. By following these dos and don’ts, businesses can ensure that their use of music leads to a positive and legally compliant environment for their customers. Remember, the goal is to enhance the experience, not overshadow it. Choose wisely, play responsibly, and your music can set the stage for a successful business atmosphere.
